Univision Ranks Number 3 For the Entire Week Among Adults 18-49 and Adults 18-34

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via press release:

Univision Ranks #3 For the Entire Week Among Adults 18-49 and Adults 18-34

Season to Date, Network Ranks #1 on Friday Night Among Both Demos

Each Night, Univision Out-Delivers At Least One English Broadcast Network

Univision Broadcast Prime Highlights Week of January 28 to February 3, 2013

  • · For the entire week (M-SU), Univision ranked #3 among Adults 18-34 and Adults 18-49, out-delivering ABC and NBC. Also, season to date, the network ranks #1 on Friday among both demographics.

 

  • · Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on each night among Adults 18-34 and Adults 18-49.

 

  • · On Monday night, Univision ranked as the #3 network among Adults 18-34 and #4 among Adults 18-49, out-delivering CBS in both demographics. Univision’s entire primetime lineup ranked among the top 10 programs for both Adults 18-34 and Adults 18-49.

 

  • · On Tuesday night, Univision ranked #2 among Adults 18-49 and #3 among Adults 18-34, out-delivering ABC and NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · On Wednesday night, Univision ranked as the #2 network among Adults 18-34 and #4 among Adults 18-49, out-delivering ABC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34; top 15 Adults 18-49.

 

  • · On Thursday night, Univision ranked as the #4 network among Adults 18-34 and Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for both demographics.

 

  • · For the fourth consecutive Friday night, Univision ranked #1 among Adults 18-34 and Adults 18-49. Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision ranked #3 among Adults 18-49 and #4 among Adults 18-34, out-delivering ABC and NBC in each demographic. “Sabado Gigante” averaged 2.2 Million Total Viewers 2+, 845,000 Adults 18-49 and 336,000 Adults 18-34. Also, it ranked among the top 10 programs of the evening for Adults 18-34 and Adults 18-49; top 15 among Total Viewers 2+.

 

  • · On Sunday night, opposite the Super Bowl on CBS, Univision ranked #3 among Adults 18-49 and #4 among Adults 18-34, out-delivering ABC and NBC in both demographics. Also, Univision’s entire primetime lineup ranked among the top 20 programs for each demographic.

 

ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which attracted 1.4 Million Total Viewers 2+, 596,000 Adults 18-49, and 221,000 Adults 18-34.

ü At 8 p.m., “Lo Que Mas Quieres” (Your Biggest Dream) attracted 1.8 Million Total Viewers 2+, 718,000 Adults 18-49, and 310,000 Adults 18-34.

ü Following “Lo Que” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) attracted 1.8 Million Total Viewers 2+, 785,000 Adults 18-49, and 310,000 Adults 18-34.

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #3 network for the hour (M-F) among Adults 18-34 and Adults 18-49. “Por Ella Soy Eva” averaged 4.3 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network among Adults 18-34 and #4 for Adults 18-49 for the hour (M-F). “Amores Verdaderos” averaged 4.9 Million Total Viewers 2+, 2.6 Million Adults 18-49, and 1.3 Million Adults 18-34.

 

  • · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #2 for Adults 18-49. “Amor Bravio” averaged 4.1 Million Total Viewers 2+, 2.0 Million Adults 18-49, and 891,000 Adults 18-34.

 

 

 

Broadcast Prime Network Rankers – Week of January 28 to February 3, 2013

 

A18-34

A18-34

A18-34

A18-49

A18-49

A18-49

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

CBS

7.7

23

5229

1

CBS

8.9

23

11283

1

CBS

6.2

22

1481

2

FOX

1.9

6

1285

2

FOX

2.2

6

2775

2

FOX

1.4

5

328

3

UNI

1.2

4

834

3

UNI

1.4

4

1806

3

UNI

0.8

3

201

4

ABC

1.1

3

719

4

ABC

1.4

4

1726

4

ABC

0.6

2

134

5

NBC

0.8

2

562

5

NBC

1.2

3

1496

5

NBC

0.5

2

112

6

CW

0.6

2

415

6

CW

0.6

2

777

6

CW

0.5

2

109

7

TEL

0.5

1

317

7

TEL

0.5

1

628

7

TEL

0.3

1

61

8

UMA

0.3

1

231

8

UMA

0.3

1

437

8

UMA

0.2

1

57

9

AZA

0.1

0

38

9

ETV

0.1

0

87

9

ETV

0

0

6

10

ETV

0.1

0

37

10

AZA

0.1

0

68

10

AZA

0

0

5

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

CBS

4.3

16

1722

1

CBS

13.6

22

15575

1

CBS

9.7

23

27997

2

UNI

1.3

5

520

2

FOX

3.7

6

4227

2

FOX

2.2

5

6233

3

FOX

1

4

409

3

ABC

3.1

5

3486

3

ABC

1.6

4

4661

4

ABC

0.4

2

171

4

NBC

2.6

4

2927

4

NBC

1.3

3

3855

5

TEL

0.4

1

152

5

UNI

1.9

3

2160

5

UNI

1.3

3

3631

6

NBC

0.3

1

135

6

CW

1

2

1171

6

CW

0.6

1

1606

7

UMA

0.2

1

93

7

TEL

0.6

1

716

7

TEL

0.4

1

1197

8

CW

0.2

1

89

8

UMA

0.4

1

463

8

UMA

0.3

1

755

9

ETV

0

0

16

9

ETV

0.1

0

141

9

ETV

0.1

0

212

10

AZA

0

0

10

10

AZA

0.1

0

79

10

AZA

0

0

120

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

 

Source: The Nielsen Company, NPM, Live+SD data; Current Week (1/28-2/3/13), Season to date (9/24/12-2/3/13), M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m.; Program rank includes programs duration >29 minutes.

 

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