Univision's 'Despierta América' Fastest Growing Morning Show Regardless of Language

Categories: Network TV Press Releases

Written By

February 5th, 2013

via press release:

UNIVISION’S “DESPIERTA AMÉRICA” FASTEST GROWING MORNING SHOW REGARDLESS OF LANGUAGE


MIAMI – FEBRUARY 5, 2013 – Univision Communications Inc., the leading media company serving Hispanic America, has announced that its popular morning show, “Despierta América” (Wake-Up America), has wrapped up January with strong growth over last year in all key demos. In fact, this marks the morning show’s seventh consecutive month of year-over-year audience increases across various key demos, including Adults 18-49 and Adults 25-54, making it the fastest growing morning show, regardless of language, in the current season.

 

In a month that featured a slew of appearances from Hollywood stars – from Mark Wahlberg (Broken City), Jason Statham (Parker), Analeight Tipton (Warm Bodies) and Edgar Ramirez (Zero Dark Thirty) to Luis Guzman (The Last Stand), Michael Peña (Gangster Squad) and Sarah Shahi (Bullet to the Head), “Despierta América” has become a must-stop for both Hispanic and non-Hispanic celebrities looking to reach growing Hispanic audiences.

 

In fact:

  • Among Adults 18-49, Univision’s “Despierta América” is up +38% season-to-date in 2012/2013 compared to the same time period in 2011/2012, while ABC’s “Good Morning America” (-1%), “CBS This Morning” (-3%) and NBC’s “Today Show” (-21%) have all showed declines.
  • Among Women 18-49, “Despierta América” is showing the most growth, up +56%, ahead of “CBS This Morning” (+2%) while ABC’s “Good Morning America” (-2%) and NBC’s “Today Show” (-20%) are down.

 

While the average “Despierta América” viewer is much younger (44 years old) than its English-language morning show competition at ABC (58 years old), CBS (58 years old) and NBC (57 years old), the leading Spanish-language morning show is showing double-digit percentage growth with the Adults 25-54 audience (+36%), compared with +2% growth for ABC’s “Good Morning America” and declines for “CBS This Morning” (-1%) and NBC’s “Today Show” (-18%).

 

“Despierta América” connects with viewers in real-time on Twitter via @DespiertaAmeric and through thematic hashtags as well as on Facebook.com/DespiertaAmerica. From being featured on-air to having their favorite celebrities answer their questions, viewers are socially threaded day in and day out to “Despierta América.”

 

Source: The Nielsen Company, NPM STD (09/24/2012-01/25/2013 vs. 09/19/2011-01/27/2012) Most Current data, January (2013: 12/31-01/25 vs. 2012: 12/26-01/29) Live+SD data, M-F 7am-11am.

 
  • RJ
  • Alexia Chavez

    I feel that communication through various methods such as twitter, facebook,skype, etc. is important. We live in a society in which technology has rapidly advanced, giving us the opportunity to communicate all over the world. I was born in Panama City, Panama and I speak french, spanish, and english. I feel that I need to keep myself informed about what’s going on in the world as well as the need to keep in touch with my relatives who live outside of the United States. I feel that we, immigrants from all over the world, whether we live here in the USA or in other countries, want to maintain unity by communicating in various languages. The United States is the land of immigrants from many different countries and it’s awesome that we live in a culturally diverse population. I went to George Mason University, a university that cherishes a diverse community where everyone has the right to be themselves, the right to practice their religious beliefs, the right to freedom of speech, the right to speak their native language, and the right to celebrate their cultural traditions. This is the reason why I chose to go to George Mason University. I am hispanic and I am proud to be hispanic. The show Despierta America is important because it gives us insight into the news. It also enables us to continue to speak our language, which is spanish. Despierta America doesn’t just introduce spanish actors and actresses, it also introduces actors and actresses from the USA and other countries. Despierta America unites every family and gives us a lot of information about different things, such as recipes, exercising to stay healthy, it introduces us to fashion, etc. Despierta America communicates with everyone on twitter and facebook in english and in spanish through videos and photographs. It is a show that I watch every day before I go to work. Despierta America motivates me to get up everyday. So let’s stay united and continue to support Despierta America and let us continue to communicate in spanish and english, which is exactly what I want. Que viva Despierta America!!

  • juan

    que ridiculos comparandose con good morming america, el mejor programas de las mañanas. como siempre univision ignorando a un nuevo dia al parecer para ellos telemundo no existe y todo lo que no es ellos no se nombra.

    pero bueno subio 30 porciento de los 90 que cayo meses atras, pero en ves de poner porcientos deberian de poner cifras. todo para querer hacer ver lo bien que les va pero no es asi.

  • Pavelsauce

    No offense, but it still doesn’t change the fact that it sucks. And what news? All I see is la farándula and other silly crap. I don’t like the show at all now, and I just feel that connection with the anchors. This is coming from someone who started watching the show over 10 years ago, back when it was actually worth watching.

    CBS This Morning FTW! :)

  • Pavelsauce

    I mean that I just _don’t_ feel that connection with the anchors.

  • Alexia Chavez

    I love the show and I watch it every day. As a matter of fact, I’ve been watching it since the first show aired. Despierta America DOES HAVE NEWS FOR US. The fact that other people think the show sucks doesn’t change my opinion about it. There are news in this show EVERY DAY. In my opinion the show ROCKS!!! WAY TO GO DESPIERTA AMERICA!! KEEP US INFORMED OF WHAT IS HAPPENING AROUND THE WORLD!!!

  • Alexia Chavez

    Since I’ve been a trilingual teacher for 26 years I work 12:30-6:30 Monday thru Friday, 6 hours a day. I don’t work weekends. Therefore, I am able to get up at 5 am in the morning everyday and start my kickboxing, yoga, and aerobics workout for two hours. I am able to watch the show everyday and after 2 hours of working out I take my bubble bath and I start watching Despierta America at 7 am while I make a healthy breakfast and prepare my lunch in the kitchen. I have to let you know that there are 25 students in my class. My students from the United States, India, Australia, France, Great Britain, Africa, Poland, Czechoslovakia, Russia, Jamaica, Japan, China, Canada, and other countries watch Despierta America because they told me that this show motivates and enables them to speak spanish. It’s so wonderful to hear that I have met so many students from all over the world who love learning other languages. God bless each and every one of my students. We all will continue to watch the show. Now, as far as humor goes, all I have to say is “Laughter is the language of the soul.”

  • Maria

    The Telemundo TV morning show “Un Nuevo Dia” is the best!!!

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