‘Pretty Little Liars’ is Tuesday’s Number 1 TV Telecast for the Fifth Straight Week in Females 12-34, and Cable TV’s Number 1 Telecast Among Women 18-34, Women 18-49 and Viewers 12-34

via press release:

“Pretty Little Liars” is Tuesday’s #1 TV Telecast for the 5th Straight Week in Females 12-34, and Cable TV’s #1 Telecast Among Women 18-34, Women

18-49 and Viewers 12-34; Tuesday’s ‘Most Social’ Program Across All TV

 

With “Pretty Little Liars,” College Basketball on ESPN and ABC’s “The Bachelor,” The Walt Disney Company Held 3 of Tuesday’s Top 4 ‘Most Social’ Programs, Accounting for Nearly One-Third of All of Tuesday’s Social Activity

 

“The Lying Game” is Cable TV’s #1 Telecast at 9PM in Females 12-34

 

“Pretty Little Liars” (8:00 – 9:00 p.m.)

ABC Family’s critically-acclaimed and social media darling “Pretty Little Liars” qualified as Tuesday’s #1 TV telecast for the 5th consecutive week in Females 12-34 (1.75 million/3.8 rating) and Female Teens (777,000/6.6 rating), and was cable TV’s #1 telecast in Women 18-34 (977,000/2.9 rating), Women 18-49 (1.23 million/1.9 rating) and Viewers 12-34 (2.01 million/2.2 rating).

 

The #1 most-tweeted cable TV series of 2012, “Pretty Little Liars” was again Tuesday’s #1 ‘most social’ TV program according to SocialGuide, with 467,174 tweets (17.8 share) and 212,865 uniques (17.3 share). In fact, with “Pretty Little Liars,” ESPN’s College Basketball coverage and ABC’s “The Bachelor,” The Walt Disney Company owned 3 of Tuesday’s Top 4 ‘most social’ programs, accounting for nearly one-third of all social activity (32.2 share).

 

  • At 8 o’clock, “Pretty Little Liars” stood as TV’s #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, cable TV’s #1 telecast in Adults 18-34 and Women 18-49, and was the #1 original scripted cable TV telecast in Total Viewers (2.75 million).

 

  • Season to date, “Pretty Little Liars” is enjoying its best season in the series’ history in Adults 18-34 (1.23 million/1.8 rating), Women 18-34 (1.04 million/3.1 rating), Adults 18-49 (1.55 million/1.2 rating) and Women 18-49 (1.29 million/2.0 rating).

 

“The Lying Game” (9:00 – 10:00 p.m.)

At 9 o’clock, “The Lying Game” ranked as cable TV’s #1 telecast in the hour in Females 12-34 (734,000/1.6 rating) and the #1 original scripted cable TV telecast in Women 18-34 (431,000/1.3 rating), Women 18-49 (584,000/0.9 rating) and Viewers 12-34 (841,000/0.9 rating).

 

  • For the 3rd week in a row, “The Lying Game” ranked as Tuesday’s #2 scripted cable TV telecast in Females 12-34, behind only “Pretty Little Liars.”

 

          Source: NTI, 2/5/13, U.S. ratings, Live + Same Day; Social Media Source: SocialGuide.

 

 

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