TV Ratings Tuesday: 'Smash' Premiere Crashes, 'NCIS' Wins Night, 'The Mindy Project' 'The Bachelor' & 'Hart of Dixie' Up

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February 6th, 2013

Adults 18-49: Rating/Share 2.8/7 2.3/6 1.9/5 1.7/5 1.2/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 2.1/6 1.8/6 1.5/5 0.8/3 0.6/2
Total Viewers (million) 16.092 6.956 3.995 4.007 4.969 1.465


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.7 adults 18-49 rating down 3 percent from last week’s 3.8. NCIS: Los Angeles earned a 3.1 among adults 18-49 even with last week. Vegas garnered a 1.6 adults 18-49 rating down 16 percent from last week’s 1.9.

On ABC, The Taste notched a 1.8 adults 18-49 rating up 13 percent from last week’s 1.6. A special Tuesday edition of The Bachelor earned a 2.6 adults 18-49 rating, up 8 percent from last night’s 2.4.

On FOX, Raising Hope scored a 1.6 adults 18-49 rating down 6 percent from last week’s 1.7. A second episode at 8:30 earned a 1.5 among adults 18-49 rating down 6 percent from last week’s 1.6. New Girl garnered a 2.5 adults 18-49 rating down 4 percent from last week’s 2.6. The Mindy Project notched a 1.9 adults 18-49 rating up 12 percent from last week’s 1.7.

On NBC, Betty White’s 2nd Annual 90th Birthday Special garnered a 1.5 adults 18-49 rating down 44 percent  from a 2.7 for the first 90th birthday special on Monday, January 18, 2012. The two hour season premiere of Smash scored a series low 1.1 adults 18-49 rating down  a staggering 71 percent from a 3.8 for the series premiere on February 6, 2012 (following The Voice) and down 39 percent from a 1.8 for the first season finale on May 14. Your predictions were far, far too optimistic.

On the CW, Hart of Dixie earned a 0.6 among adults 18-49 up 20 percent from last week’s 0.5. The finale of Emily Owens M.D. scored a 0.4 adults 18-49 rating, even with last week.

Broadcast primetime ratings for February 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.7/10 21.49
ABC The Taste 1.8/5 5.28
FOX Raising Hope 1.6/5 3.98
NBC Betty White's 2nd Annual 90th Birthday Special 1.5/4 5.97
CW Hart of Dixie 0.6/2 1.44
8:30 FOX Raising Hope 1.5/4 3.60
9:00 CBS NCIS: Los Angeles 3.1/8 16.57
ABC The Bachelor (9-11PM) 2.6/7 7.79
FOX New Girl 2.5/7 4.81
NBC Smash (9-11PM) -Season Premiere 1.1/3 4.47
CW Emily Owens M.D. - Series Finale 0.4/1 1.49
9:30 FOX The Mindy Project 1.9/5 3.60
10:00 CBS Vegas 1.6/4 10.22

via press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
> Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and
> "Jimmy Kimmel Live," 0.7/4.
> * From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
> metered-market households and a 0.4/2 in 18-49 in the Local People
> Meters.
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
> in metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
> metered-market households and a 0.2/2 in adults 18-49 in the 25
> markets with local people meters.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • networkman

    Besides Scandal, I believe The Bachelor garnered ABC’s highest numbers in the 10pm hour this season. ABC may want to think about airing it at a later time. Also both The Bachelor and DWTS performance show may do better on Tuesday next season. I don’t feel DWTS is really able to help lauch new shows anymore but it would do great for ABC in the 10pm hour.

    8pm Comedy- The Middle
    8:30pm Comedy – The Neighbors or Suburgatory
    9pm DWTS/ The Bachelor at midseason

    8pm How to Live with Your Parents
    8:30 John Leguizamo comedy
    9pm Modern Family
    9:30 Jane Fonda comedy
    10pm DWTS:Results

  • Janet Snakehole 3

    So many nasty people here, its absolutely DISTURBING.

  • Winning C.

    @ networkman

    I highly agree I think The Bachelor would benefit not only changing night but airing in a later timeslot running from 9-11pm instead of 8-10pm.

  • networkman

    I feel NBC should be trying to build Do No Harm. This show represents the direction the network will be going in the future. Hannibal and Dracula along with Grimm will all be complimentary to Do No Harm’s Jekyll and Hyde theme. Smash was heavily promoted and people are simply rejecting it. When Grimm returns NBC should place that after The Voice Results to help build its audience for next season.

    8pm The Voice Results
    9pm Grimm
    10pm Do No Harm or Hannibal

  • Kenn

    Smash lolz

  • Jenna

    So what do last night numbers mean for HOD? Do they have any chance of not being cancelled? Is there a possibility it will be BATB instead

    @Nando: I have to agree with you. Unfortunately, it seems there is no place in television for wholesome, feel-good entertainment. Such a shame. I hate the series ended the way it did.

  • Skylar James

    for me:

    8pm Shark Tank
    9pm DWTS

    8pm The Taste
    9pm The Bachelor

  • Jade

    Last nights Hart of Dixie had season highs in A18-34 and W18-49. I wouldn’t count a third season renewal out just yet.

  • Hi


  • Michael

    I’ll bet NBC is kicking themselves for cancelling JAG back in 1996. And why the heck is “Smash” stockpiling American Idol rejects? Aren’t there any rejects from “The Voice” that they can use?

  • networkman

    People are simply not connecting to Jennifer Hudson no matter how hard the Obamas try and shove her down our throats. Over 100 million people watched her sing at the Superbowl and still no one seem to respond by watching her guest starring on her first TV program. People even watched her give a moving tribute to Whitney Houston at last year’s Grammy, still she can not garner a fanbase. There is something “off” with her.

  • Emily

    ohhh NBC *pat pat* its okay, you had a good run

  • Dan

    What do you expect from Smash with a terrible New Normal lead in/

  • SJ

    Oh, Smash. I can’t say I’m sorry. It truly is a terrible, terrible show. And now it’s certain to be cancelled. Good riddance!

    ABC has got to be happy about The Bachelor. Maybe it would be a good idea to air The Bachelor and The Bachelorette from September-December/March-May respectively, and pare DWTS down to one cycle from January to March (or air one additional one in summer). But don’t expect ABC to mess with the status quo, even when it’s not working in their favor.

    Well, it took three years, but I guess the Betty White insanity is dying down.

    Wow, New Girl. No comedy competition for the first time this season and it drops? Unbelievable.

  • David Howell

    DWTS moving to 9-11 makes a lot of sense. The show’s legendary CBS-esque ability to gain old viewers is utterly wasted 8-10, but in the 10-11 hour it could at least keep the affiliates happy as it would set up a nice audience for the late local news.

    Tuesdays there would work, but you’d have to have results against Idol performance show unless it too went to 10pm, which means shunting Nashville (which actually strikes me as a good DWTS companion, but you can’t do that Wednesday). On the other hand, keeping it on Monday and shifting to 9-11 means you create a Monday 8pm hour that’s potentially as bad as ABC’s Thursday 8pm zero hour (I’m hoping Zero Hour premieres as badly as DNH just for the obligatory jokes). ABC have a real dilemma with DWTS now.

  • Dan

    I meant, terrible Betty White Birthday lead in, two weeks it will be terrible New Normal lead in.

    The Mindy Project is definitely getting renewed if it holds up. A 1.9 out of New Girl sounds great about now. Who knew it took getting rid of 2 comedies to make FOX’s comedy block work.

  • Dan

    Hart of Dixie wont be axed, CW never cancels a show after 2 full seasons. HOD would be the first. Nikita will survive another season and HOD will survive another 2 seasons. Syndication rules the TV world.

  • Kforce

    Watch Smash get adjusted down! Wohaaaaa

  • omabin

    @David Howell,

    I think the DWTS’s dilemma is not so easy to solve. The solution, IMO, would indeed be a move to 9-10pm, but to Sunday’s.
    1) No reality competition there
    2) It is not good enough to launch a new show or to be on at 8pm but its ratings are good for a 10pm show and it would do well enough behind OUAT, an already established show, thus avoiding the 8pm trap from Thursdays
    3) The sunday serialized dramas would avoid the damn award shows, etc cycle from winter that hurts them (Just put the taste or something like that there during this period)
    4) It would free up tuesday nights from the female skewing dwts, leaving the night free to be male night sanctuary, as it clearly needs a total revamp and shield provides the opportunity just for that

    So I would go with:


    DWTS Results/ The Bachelor during Winter
    Revenge/ The Bachelor During Winter
    New Female Skewing Show/ BoP during winter

    New Male Skewing Show

  • J.G.

    This just in from ABC:

    They’re scheduling a bonus hour of The Bachelor for 2/19 at 9pm as a lead-in to the Body of Proof premiere. Obviously another test for a possible Tuesday move.

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