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TV Ratings Tuesday: 'Smash' Premiere Crashes, 'NCIS' Wins Night, 'The Mindy Project' 'The Bachelor' & 'Hart of Dixie' Up

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Written By

February 6th, 2013

Scoreboard CBS ABC FOX UNI NBC CW
Adults 18-49: Rating/Share 2.8/7 2.3/6 1.9/5 1.7/5 1.2/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 2.1/6 1.8/6 1.5/5 0.8/3 0.6/2
Total Viewers (million) 16.092 6.956 3.995 4.007 4.969 1.465

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CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.7 adults 18-49 rating down 3 percent from last week’s 3.8. NCIS: Los Angeles earned a 3.1 among adults 18-49 even with last week. Vegas garnered a 1.6 adults 18-49 rating down 16 percent from last week’s 1.9.

On ABC, The Taste notched a 1.8 adults 18-49 rating up 13 percent from last week’s 1.6. A special Tuesday edition of The Bachelor earned a 2.6 adults 18-49 rating, up 8 percent from last night’s 2.4.

On FOX, Raising Hope scored a 1.6 adults 18-49 rating down 6 percent from last week’s 1.7. A second episode at 8:30 earned a 1.5 among adults 18-49 rating down 6 percent from last week’s 1.6. New Girl garnered a 2.5 adults 18-49 rating down 4 percent from last week’s 2.6. The Mindy Project notched a 1.9 adults 18-49 rating up 12 percent from last week’s 1.7.

On NBC, Betty White’s 2nd Annual 90th Birthday Special garnered a 1.5 adults 18-49 rating down 44 percent  from a 2.7 for the first 90th birthday special on Monday, January 18, 2012. The two hour season premiere of Smash scored a series low 1.1 adults 18-49 rating down  a staggering 71 percent from a 3.8 for the series premiere on February 6, 2012 (following The Voice) and down 39 percent from a 1.8 for the first season finale on May 14. Your predictions were far, far too optimistic.

On the CW, Hart Of Dixie earned a 0.6 among adults 18-49 up 20 percent from last week’s 0.5. The finale of Emily Owens M.D. scored a 0.4 adults 18-49 rating, even with last week.

Broadcast primetime ratings for February 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.7/10 21.49
ABC The Taste 1.8/5 5.28
FOX Raising Hope 1.6/5 3.98
NBC Betty White's 2nd Annual 90th Birthday Special 1.5/4 5.97
CW Hart Of Dixie 0.6/2 1.44
8:30 FOX Raising Hope 1.5/4 3.60
9:00 CBS NCIS: Los Angeles 3.1/8 16.57
ABC The Bachelor (9-11PM) 2.6/7 7.79
FOX New Girl 2.5/7 4.81
NBC Smash (9-11PM) -Season Premiere 1.1/3 4.47
CW Emily Owens M.D. - Series Finale 0.4/1 1.49
9:30 FOX The Mindy Project 1.9/5 3.60
10:00 CBS Vegas 1.6/4 10.22

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via press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
> Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
>
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and
> "Jimmy Kimmel Live," 0.7/4.
>
> * From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
> metered-market households and a 0.4/2 in 18-49 in the Local People
> Meters.
>
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
> in metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
> metered-market households and a 0.2/2 in adults 18-49 in the 25
> markets with local people meters.

 

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Melanie P.

    Yikes at Smash!! I like the show. Just hope it can improve over the season.

  • Bob

    CBS beat all the other networks with overall viewers just with NCIS. I know it supposedly doesn’t matter but I find it hilarious. CBS keeps the eyeballs while everyone else is losing viewership big time. NBC especially is atrocious. I just hope that it sucks enough that Guys with Kids gets renewed.

  • Samunto

    Oh snap! And then it’ll a break next week and return in 2 wks probably lower. O Lord! Am very very shocked about Smash. Then again, i stopped watching after about 4 episodes of season 1…..

    Will NBC even show all the episodes at this rate? Though well, Do No Harm did worse. I think Hannibal will be summoned sooner.Or 4hrs of The Voice.

    Body of Proof could do well for ABC.

  • networkman

    Thanks Reed Addison. I feel ABC has got the goods. They have more higher rated scripted programs than NBC with Once Upon A Time, Revenge, The Middle, Modern Family, Grey’s Anatomy and Scandal. ABC simply has a scheduling issue.

  • WoWza

    The Mindy Project will be renewed at these levels! This is the boost teh show has needed. If it staysa at 1.8 or 1.9 it will be renewed.

    Fox needs just one more comedy to premeire next year they better make it a good one. Hope will be renewed, Mindy is renewed, New Girl is renewed, and one new “New Girl” hyped show that can anchor a bit ad FOX has something going here for a Tuesday block. Assuming they can market adn premeire just ONE comedy they can gracefully end raising hope after next season if they feel compelled to add another show the following year – or just let all 4 shows prosper for a couple years. Either way, I see life in FOX comedy tuesdays.

  • http://tvbythenumbers.com Bill Gorman

    “At this point can NBC even cancel that many dramas? They’ll probably stick with one of these three Deception, Do No Harm, and Smash.”

    Nonsense.

    They canceled five dramas last season.

    They have canceled zero dramas so far this season.

    They’ve got a lot of catching up to do!

    Edit: And considering that they’ve only got one more drama to premiere (Hannibal), it looks like they won’t cancel more than four this season!

  • JacobYates

    @DW
    You’re either delusional or a hater. As long as you’re stating facts, allow me to state a few facts of my own. Raising hope is a self starter and it wasn’t always like that. It use to have glee as a lead in. Going from a big lead in to self starter and doing as good as it is, is no small feat. Next, it goes up against f-ing NCIS, the number 1 show on TV. Pulling in it’s current ratings while competing against NCIS is definitely something to brag about. And most importantly, the one fact you can’t seem to comprehend in your feeble mind, it’s one season away from syndication. Take a hard look at these facts and rethink your assertion that RH will be cancelled

  • DaxJackson

    Finally watched Smash, it was incredible last night. Probably better than any episode from Season One! Yep I’m going there again Fan excuse bingo time. It was on Monday nights last year, it didn’t so amazingly but it certainly did better and I think Tuesdays are going to hurt this. Oh NBC.

  • THE OLD MAN

    After a Jessless Jan, NG seems to be better in Feb, RH not bad, either

    Didn’t expect Smash to crash so bad, but it was a trainwreck from 9-11, I gave up Justified for this? Never again

    The Bachelor seems to be working for ABC after that bitter taste w/ The Taste

    Again CBS blows away all competition with another powerful nightly win

  • DaxJackson

    Yep NBC have lost the plot with Smash… it’s taking a week break… it’s only just premiered ffs.

  • JacobYates

    @max vrany
    “why hasn’t Vegas been able to attract a younger audience while the bachelor wasn’t on?”

    It had to compete with parenthood, another younger skewing show. The one week that Vegas aired without parenthood on, it pulled in ratings as good as the mentalist.

  • Ha

    Great, the annoying Smash will be gone soon. Maybe I should say NBC will be gone.

  • JacobYates

    We could call Smash, ‘Crash’, like how the ratings are being described. It doesn’t use flop in it’s name, but at least it’s something.

  • omabin

    Is the Bachelor up year to year? I don’t follow reality ratings, but at least on relative terms (compared to everything else on the network) it seems to be better than last year!

  • IMJ

    Why didnt NBC promote SMASH on Bravo? More people watch Bravo than NBC. It makes no sense. Whoever is in charge of Marketing and Promotions over there is sleeping on the job.

  • v

    Couldn’t get the viewers that jumped off from last year.
    Plus primiering at mid-season didn’t help, Really long layoff.

    Reviews i read were it has been retooled, but it needed to be totally revamped and that didn’t happen, so i didn’t watch.

  • Carl

    I watched that Betty White special and even if she’d been able to attend the whole thing was cheap and tacky. Way too much time spent recycling the same jokes about Betty White being a slut, which doesn’t work when you tell that joke over and over for years. A lot of annoying people I try to avoid as often as I can all clumped together last night. I was happy to see Lily Tomlin and Vicki Lawrence but that’s not exactly enough. They were lucky to even get the ratings they did.

    (sorry if this is a duplicate, something is off with my posting today, they won’t show up)

  • bruce

    @ht i can’t agree more with you. I think that you have hit the nail on the head that society is showing it’s state of mind when shows that are trashy,rude, demeaning are the preferred shows in the Nielsen family rating .

  • karin

    Pathetic Smash but Raising Hope & Vegas,lol

  • Cj morton

    It’s a whole lot to so with advertising. I have barely seen any advertising for the premiere, and what I have seen hasn’t been all that clear when it premieres. As opposed to last year, when I couldn’t blink before bearing, seeing, reading promotions for the premiere. Every Second commercial, there were online ads, billboards, everything! Probably THE MOST ADVERTISED SHOW I HAVE EVER SEEN! it got to the point where I couldn’t wait for it premiere, so I wouldn’t constantly hear ads for it! I have never watched the show, so I cannot speak for it’s quality, but for an outsider who is not a part of it’s (ever diminishing) fan base, they haven’t been trying very hard to hook new viewers.
    It’s a shame, I’m a fan of J- HUD, and I thought having her on their premiere would be a sure ratings pleaser.

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