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TV Ratings Tuesday: 'Smash' Premiere Crashes, 'NCIS' Wins Night, 'The Mindy Project' 'The Bachelor' & 'Hart of Dixie' Up

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Written By

February 6th, 2013

Scoreboard CBS ABC FOX UNI NBC CW
Adults 18-49: Rating/Share 2.8/7 2.3/6 1.9/5 1.7/5 1.2/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 2.1/6 1.8/6 1.5/5 0.8/3 0.6/2
Total Viewers (million) 16.092 6.956 3.995 4.007 4.969 1.465

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CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.7 adults 18-49 rating down 3 percent from last week’s 3.8. NCIS: Los Angeles earned a 3.1 among adults 18-49 even with last week. Vegas garnered a 1.6 adults 18-49 rating down 16 percent from last week’s 1.9.

On ABC, The Taste notched a 1.8 adults 18-49 rating up 13 percent from last week’s 1.6. A special Tuesday edition of The Bachelor earned a 2.6 adults 18-49 rating, up 8 percent from last night’s 2.4.

On FOX, Raising Hope scored a 1.6 adults 18-49 rating down 6 percent from last week’s 1.7. A second episode at 8:30 earned a 1.5 among adults 18-49 rating down 6 percent from last week’s 1.6. New Girl garnered a 2.5 adults 18-49 rating down 4 percent from last week’s 2.6. The Mindy Project notched a 1.9 adults 18-49 rating up 12 percent from last week’s 1.7.

On NBC, Betty White’s 2nd Annual 90th Birthday Special garnered a 1.5 adults 18-49 rating down 44 percent  from a 2.7 for the first 90th birthday special on Monday, January 18, 2012. The two hour season premiere of Smash scored a series low 1.1 adults 18-49 rating down  a staggering 71 percent from a 3.8 for the series premiere on February 6, 2012 (following The Voice) and down 39 percent from a 1.8 for the first season finale on May 14. Your predictions were far, far too optimistic.

On the CW, Hart Of Dixie earned a 0.6 among adults 18-49 up 20 percent from last week’s 0.5. The finale of Emily Owens M.D. scored a 0.4 adults 18-49 rating, even with last week.

Broadcast primetime ratings for February 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.7/10 21.49
ABC The Taste 1.8/5 5.28
FOX Raising Hope 1.6/5 3.98
NBC Betty White's 2nd Annual 90th Birthday Special 1.5/4 5.97
CW Hart Of Dixie 0.6/2 1.44
8:30 FOX Raising Hope 1.5/4 3.60
9:00 CBS NCIS: Los Angeles 3.1/8 16.57
ABC The Bachelor (9-11PM) 2.6/7 7.79
FOX New Girl 2.5/7 4.81
NBC Smash (9-11PM) -Season Premiere 1.1/3 4.47
CW Emily Owens M.D. - Series Finale 0.4/1 1.49
9:30 FOX The Mindy Project 1.9/5 3.60
10:00 CBS Vegas 1.6/4 10.22

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via press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
> Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
>
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and
> "Jimmy Kimmel Live," 0.7/4.
>
> * From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
> metered-market households and a 0.4/2 in 18-49 in the Local People
> Meters.
>
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
> in metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
>
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
> metered-market households and a 0.2/2 in adults 18-49 in the 25
> markets with local people meters.

 

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Nancy

    Go Mindy!

  • K

    WOW. Was NOT expecting that for SMASH at all. Yikes.

  • Mon

    Mindy! Last night was funny especially the opening.

    Yikes at Vegas. There’s no way it will be renewed because Unforgettable did a lot better but still got the boot to summer.

  • Hmm

    I’m still disapponted for Smash, I liked it last night.

  • Davey

    I am killing BS on those Smash ratings. It never even came CLOSE to a 1.1 in season one. So for the second season to premiere with 1.1, doesn’t even make sense.

  • Chuck T

    Ouch for SMASH–it really did crash. Too bad Betty White’s birthday didn’t do better but they probably shouldn’t have tried to duplicate the real event of last year’s 90th birthday.

  • Petar Ivanov

    NBC should move FAST! Do not harm must be cancel. Smash in thursdays at 10 and Hannibal at Tuesday at 10! The voice will be at least 2 if not 4 weeks 2 hours on tuesday so Habbibal will be with good lead-in.

  • Abc123

    Smash absolutely smashed… that’s pathetic for them, and especially the premiere.

    Good for The Bachelor, as well as FOX and the Mindy Project.

    As usual, the NCIS duo applies the steamroller effect. NCIS continues to flex its muscles and is now over 21 million viewers for the 4th consecutive episode.

  • J.G.

    I wonder if this’ll mean a Tuesday move for The Bachelor next midseason. It’s a win/win for ABC; get traction on Tuesdays while freeing up Mondays for something different.

    Wow, people REALLY did not want to watch Smash. Granted how much everything against it rose, I wouldn’t be shocked if we got a downward adjustment in the finals.

  • forg

    Dropping Ben and Kate definitely boosted FOX

    The Bachelor did well on ABC’s weakest night. Much as I don’t like that show, it will stay on ABC for a long time. Taste did OK, decent enough filler. Could get a second season

  • Shannon

    Why would you watch a show (Smash) if you don’t like it (which I assume you don’t since you say you won’t miss it)?

    That really sucks for Smash. I loved last night’s episode. I assume the special episode of The Bachelor hurt (although I don’t know why anyone still watches that).

  • Max

    RAISING HOPE is seriously underrated. It leads off a comedy night (and now has to air 2 episodes) and gets relatively decent numbers. If it aired following NEW GIRL, it would have matched THE MINDY PROJECT.

    Does anyone know if FOX is basically burning off RAISING HOPE now?

  • Joe Daniels

    Do you think Smash could have gone like this?

    Episode 1: 5.87 million
    Episode 2: 2.97 million

  • Petar Ivanov

    Touch on fox will collapse like Smash too. Last seaosn both shows ended in lows. Just wathced.

  • Raykov

    @feinn, so you suggest that The CW cancels all their shows except TVD, Arrow and Supernatural?

  • Dillan

    I’m shocked at how bad Smash did!

    A 0.6 for HOD is pretty good. I have no idea what The CW are going to do now that TCD and BATB are pulling 0.7’s. That’s quite good for the total viewers for Emily Owens, but obviously not in the demo.

  • Chuck T

    One of the problems I think is that they keep these shows off way too long and then expect that people will come back to them in droves. I don’t think that is the case with a show like SMASH.

  • Maximillian

    Smash was awesome. Various reports out there on the ratings… will see in finals.

  • L

    I thought Smash would do a 1.7… But hoped for much higher.

    I refuse to believe it got a 1.1…

    If it is true… There’s no where to go but up, but NBC made a huge mistake airing a two hour premiere then taking it off air a week. Fingers crossed ratings increase in two weeks…

  • Rebecca

    What are the half hours for Smash? That’s pretty bad. About to watch it online. RH’s second episode was better than the first (I don’t like when shows leave their home sets, the episodes are hardly ever good). Nice to see the inlaw couple (guest house occupants) from “Yes, Dear” in the second RH episode (I had no idea Greg Garcia created that show, too – looked it up on IMdb to confirm). Only saw the opening segment of Mindy, which was funny – I’ll stream the episode soon.

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