TV Ratings Tuesday: 'Smash' Premiere Crashes, 'NCIS' Wins Night, 'The Mindy Project' 'The Bachelor' & 'Hart of Dixie' Up

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February 6th, 2013

Adults 18-49: Rating/Share 2.8/7 2.3/6 1.9/5 1.7/5 1.2/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 2.1/6 1.8/6 1.5/5 0.8/3 0.6/2
Total Viewers (million) 16.092 6.956 3.995 4.007 4.969 1.465


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.7 adults 18-49 rating down 3 percent from last week’s 3.8. NCIS: Los Angeles earned a 3.1 among adults 18-49 even with last week. Vegas garnered a 1.6 adults 18-49 rating down 16 percent from last week’s 1.9.

On ABC, The Taste notched a 1.8 adults 18-49 rating up 13 percent from last week’s 1.6. A special Tuesday edition of The Bachelor earned a 2.6 adults 18-49 rating, up 8 percent from last night’s 2.4.

On FOX, Raising Hope scored a 1.6 adults 18-49 rating down 6 percent from last week’s 1.7. A second episode at 8:30 earned a 1.5 among adults 18-49 rating down 6 percent from last week’s 1.6. New Girl garnered a 2.5 adults 18-49 rating down 4 percent from last week’s 2.6. The Mindy Project notched a 1.9 adults 18-49 rating up 12 percent from last week’s 1.7.

On NBC, Betty White’s 2nd Annual 90th Birthday Special garnered a 1.5 adults 18-49 rating down 44 percent  from a 2.7 for the first 90th birthday special on Monday, January 18, 2012. The two hour season premiere of Smash scored a series low 1.1 adults 18-49 rating down  a staggering 71 percent from a 3.8 for the series premiere on February 6, 2012 (following The Voice) and down 39 percent from a 1.8 for the first season finale on May 14. Your predictions were far, far too optimistic.

On the CW, Hart of Dixie earned a 0.6 among adults 18-49 up 20 percent from last week’s 0.5. The finale of Emily Owens M.D. scored a 0.4 adults 18-49 rating, even with last week.

Broadcast primetime ratings for February 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.7/10 21.49
ABC The Taste 1.8/5 5.28
FOX Raising Hope 1.6/5 3.98
NBC Betty White's 2nd Annual 90th Birthday Special 1.5/4 5.97
CW Hart of Dixie 0.6/2 1.44
8:30 FOX Raising Hope 1.5/4 3.60
9:00 CBS NCIS: Los Angeles 3.1/8 16.57
ABC The Bachelor (9-11PM) 2.6/7 7.79
FOX New Girl 2.5/7 4.81
NBC Smash (9-11PM) -Season Premiere 1.1/3 4.47
CW Emily Owens M.D. - Series Finale 0.4/1 1.49
9:30 FOX The Mindy Project 1.9/5 3.60
10:00 CBS Vegas 1.6/4 10.22

via press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
> Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and
> "Jimmy Kimmel Live," 0.7/4.
> * From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
> metered-market households and a 0.4/2 in 18-49 in the Local People
> Meters.
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
> in metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
> metered-market households and a 0.2/2 in adults 18-49 in the 25
> markets with local people meters.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Alfred

    Flopmash or Smflop?

  • Petar Ivanov

    Smash and Do not harm SAVED DECEPTION. I guess tv by the nimbers will put deceprion in likly renewel now.

  • James

    Smash crash as I expected.

    I didn’t expect it to be that low, though. Abominable.

  • John A

    New Girl doing good. I thought Smash would start at least a 2.0 not that i care but what a flop.

  • dantas

    Is there any chance there was a mistake counting those Smash viewers? I mean, the show didn’t even come close 1.5 one season one dare say a dreadful 1.1…

  • jT

    @max i 100% disagree with you.

    Raising hope would do better than mindy.

  • Jarrod

    @Feinn: If EVERYTIHNG below a 0.6 had to be canceled, majority of The CW’s shows would be gone.

  • fringewillget5seasons


  • senor chang

    copying this from another thread, but…

    like, I don’t even understand. how can something so hyped do so terribly? did people just not care?

    one thought: maybe NBC just doesn’t have the advertising clout to pull off a hit. virtually every single show they have is bombing…it doesn’t matter how much they hype something because nobody watches their network in the first place.

    all of this makes it even more interesting to ask how Community will do–another veteran show with significant behind-the-scenes drama and retooling that’s making a late entrance. if it emerges unscathed, then the shows NBC is hyping are the problem. if it too shows significant erosion, then there’s a bigger structural issue that may need to be addressed before Grimm, The Voice, and Revolution all return, because if not, then all of the progress it’s made in the fall might mean nothing by May.

    as for the other networks:
    CBS: nothing to say, but that’s not good for Vegas at all.
    FOX: I love Ben and Kate to death, but I have to admit, FOX has been stronger on Tuesday after dropping it (at least for now). the bigger question is how this night will shift after Hell’s Kitchen takes its place. good for New Girl and the best Mindy’s done in a while.
    ABC: much better than expected.
    CW: bring on Cult!

  • feinn

    Cw can beat a 1.1 , pathetic nbc

  • Maximillian

    Oops… jk on various ratings. Read it wrong. 1.1 is what it got. So sad.

  • forg

    ABC could try pairing Shark Tank with The Taste next season (either here on Tue or Friday if ABC cancels sitcoms( seems like a good combo.

  • Patrick G.

    I also think this is an incorrect rating for “SMASH,” based on what other outlets are saying, but if the numbers are really this low or anywhere close to it, “SMASH” will be canceled this year, which is a real shame. I love the show, despite its quirks, and it will be missed. Maybe it will rebound enough when it starts airing after “The Voice” results show? And, WTF was NBC thinking airing a 2-episode, 2-hour premiere only to pre-empt the series next week?! The idiocy in NBC’s programming department continues!!! Get the “Animal Practice” monkey out of there already!! ;)

  • Rebecca

    They’re not burning off Raising Hope. It’ll most likely be renewed for at least another season. Nice to see new episodes rather than reruns anyway.

  • Jarrod

    I couldn’t care of Smash flops. More of a shot for Parenthood to be renewed!

  • Jason

    Wait….what?….There’s no way SMASH’s ratings were that low.

  • Ellen

    Great for Mindy, even if it’s adjusted down a tenth. Now likely to be renewed!

  • Potato

    Remember, most people don’t pay attention to TV news/ratings websites. So they would have had NO IDEA that Smash was revamped at all and no reason to check it out again.

  • Jenny

    I knew Smash would probably be down, because it didn’t have The Voice lead-in but I wasn’t expecting that much! WTF, happened?! I mean it’s making Parenthood look like a monster right now.There is no way NBC renews it with ratings like this.

  • Petar Ivanov

    Smash end last season was 1.5 so 1.1 is not so big margin.

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