TV Ratings Tuesday: 'Smash' Premiere Crashes, 'NCIS' Wins Night, 'The Mindy Project' 'The Bachelor' & 'Hart of Dixie' Up

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February 6th, 2013

Adults 18-49: Rating/Share 2.8/7 2.3/6 1.9/5 1.7/5 1.2/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 2.1/6 1.8/6 1.5/5 0.8/3 0.6/2
Total Viewers (million) 16.092 6.956 3.995 4.007 4.969 1.465


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.7 adults 18-49 rating down 3 percent from last week’s 3.8. NCIS: Los Angeles earned a 3.1 among adults 18-49 even with last week. Vegas garnered a 1.6 adults 18-49 rating down 16 percent from last week’s 1.9.

On ABC, The Taste notched a 1.8 adults 18-49 rating up 13 percent from last week’s 1.6. A special Tuesday edition of The Bachelor earned a 2.6 adults 18-49 rating, up 8 percent from last night’s 2.4.

On FOX, Raising Hope scored a 1.6 adults 18-49 rating down 6 percent from last week’s 1.7. A second episode at 8:30 earned a 1.5 among adults 18-49 rating down 6 percent from last week’s 1.6. New Girl garnered a 2.5 adults 18-49 rating down 4 percent from last week’s 2.6. The Mindy Project notched a 1.9 adults 18-49 rating up 12 percent from last week’s 1.7.

On NBC, Betty White’s 2nd Annual 90th Birthday Special garnered a 1.5 adults 18-49 rating down 44 percent  from a 2.7 for the first 90th birthday special on Monday, January 18, 2012. The two hour season premiere of Smash scored a series low 1.1 adults 18-49 rating down  a staggering 71 percent from a 3.8 for the series premiere on February 6, 2012 (following The Voice) and down 39 percent from a 1.8 for the first season finale on May 14. Your predictions were far, far too optimistic.

On the CW, Hart of Dixie earned a 0.6 among adults 18-49 up 20 percent from last week’s 0.5. The finale of Emily Owens M.D. scored a 0.4 adults 18-49 rating, even with last week.

Broadcast primetime ratings for February 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.7/10 21.49
ABC The Taste 1.8/5 5.28
FOX Raising Hope 1.6/5 3.98
NBC Betty White's 2nd Annual 90th Birthday Special 1.5/4 5.97
CW Hart of Dixie 0.6/2 1.44
8:30 FOX Raising Hope 1.5/4 3.60
9:00 CBS NCIS: Los Angeles 3.1/8 16.57
ABC The Bachelor (9-11PM) 2.6/7 7.79
FOX New Girl 2.5/7 4.81
NBC Smash (9-11PM) -Season Premiere 1.1/3 4.47
CW Emily Owens M.D. - Series Finale 0.4/1 1.49
9:30 FOX The Mindy Project 1.9/5 3.60
10:00 CBS Vegas 1.6/4 10.22

via press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
> Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and
> "Jimmy Kimmel Live," 0.7/4.
> * From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
> metered-market households and a 0.4/2 in 18-49 in the Local People
> Meters.
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
> in metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
> metered-market households and a 0.2/2 in adults 18-49 in the 25
> markets with local people meters.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Bill Gorman

    “I am killing BS on those Smash ratings. It never even came CLOSE to a 1.1 in season one. So for the second season to premiere with 1.1, doesn’t even make sense.”

    Ah, the whiff of Nielsen conspiracy in the morning. It smells like pageviews!

  • r0ckmypants

    @Petar – Get your head out of the clouds. Just because Smash and Do No Harm did as bad or worse than Deception does not mean Deception will get another season. It won’t. It’s still low-rated, and NBC has plenty of pilot opportunities. Deception will still be canceled.

  • BigBrotherFan


  • Mrs. Angela Lansbury

    My word, Betty prevails again. I daresay NBC would be better served airing Betty’s shows in primetime all night long. Cheers to my dear friend on reaching 91!

  • KT

    I have so, so many mixed feelings right now:

    1st thought: NOOOOO SMASH!!!! How are numbers that low even possible?!?!

    2nd thought: Wish HoD would have rose more, but I’ll take what I can get

    3rd thought: Not awful but not great for New Girl.

    All around, not a stellar night for my shows :(

  • Petar Ivanov

    @Bill Gorman

    Will smash and do not harm collapses save deception. Or no logic in that my opinion? Thanks.

  • Can’t remember

    Bill…does the fact that Smash bombed have any positive omens for Deception. I know it’s poorly written and the acting is patchy but I’m into the plot. It is one of my few guilty pleasures.

  • BigBrotherFan

    Looks like we’ll be seeing all those DECEPTION episodes, as I predicted! haha

  • Colonelnp

    I think we have a new fan excuse bingo card….. ” I don’t believe the ratings!” or “The ratings must be wrong”

  • Win

    Because I’m curious because the first hour was previously availble for viewing was it not? And they are in fact episodes 1 and 2 of this season and not an extended episode one? Meaning that shouldn’t their ratings be seperate? I feel as if this just a cheap ploy to get hits. I understand that across two hours smash averaged a 1.1, but that’s like just basically lumping crap together. You should just have the headline read, and NBC fails tuesday night with a 1.2, since we’re just grouping crap together rather than report the individual tally.

  • Billy

    What terrible ratings for Smash.

    NBC better bring back The Voice soon or this network is going to explode.

  • Potato

    All Smash and Do No Harm mean for Deception is that they’ll definitely air all the episodes.

  • Junior G.


  • eridapo

    So I guess that Voice boost really does exists. (LOL)

    I knew Smash would crash without the Voice lead in.

  • eridapo

    NCIS 3.6 21.15/ 3.7 21.82
    NCISLA 3.1 16.98/ 3.0 16.16
    Vegas 1.7 10.69 / 1.4 9.75

    HOD .6 1.52/ .6 1.35
    OEMD .5 1.48/ .4 1.51

    The Taste 1.7 5.19/ 1.9 5.38
    Bachelor 2.5 7.45/ 2.7 7.94/ 2.7 7.92/ 2.6 7.86

    Smash 1.3 5.21/ 1.1 4.48/ 1.1 4.22 / 1.0 3.96

  • BigBrotherFan

    If NBC are completley brainless they may pull Deception and put SMASH in that slot, though. Given the networks history of decisions, maybe possible.

  • Max Vrany

    @Petar, no. Revolution and Chicago Fire are doing well enough that NBC doesn’t need to renew Deception to save face.

  • Patrick G.

    @ Win…good point. “SMASH” was really 2 separate episodes last night, so they should be rated separately!

  • Clarke

    Shockingly horrific numbers for Smash. I knew the show would crash but this is just embarrassing.
    NBC lost me as a regular viewer when they canned Awake last year. Amazingly underrated show, so inventive and surreal. Could have been a huge hit on cable…

  • Petar Ivanov

    @Nonsense. Deception will be canceled, it’s doing awful.

    NBC already has two successful freshman dramas this season, they don’t need to give a renewal to something that’s tanking just because a couple other dramas tanked faster.

    Well they need more shows. And they has only Hannibal now. If Hanibbal flop too than Deception is save. Deception is stable for now around 1.2. These two premiere with less. One my friend like deception so i should give her good news.

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