TV Ratings Tuesday: 'Smash' Premiere Crashes, 'NCIS' Wins Night, 'The Mindy Project' 'The Bachelor' & 'Hart of Dixie' Up

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February 6th, 2013

Adults 18-49: Rating/Share 2.8/7 2.3/6 1.9/5 1.7/5 1.2/3 0.5/1
Adults 18-34: Rating/Share 1.5/5 2.1/6 1.8/6 1.5/5 0.8/3 0.6/2
Total Viewers (million) 16.092 6.956 3.995 4.007 4.969 1.465


CBS  was the number one network in adults 18-49 and with total viewers.

On CBS,  NCIS scored a 3.7 adults 18-49 rating down 3 percent from last week’s 3.8. NCIS: Los Angeles earned a 3.1 among adults 18-49 even with last week. Vegas garnered a 1.6 adults 18-49 rating down 16 percent from last week’s 1.9.

On ABC, The Taste notched a 1.8 adults 18-49 rating up 13 percent from last week’s 1.6. A special Tuesday edition of The Bachelor earned a 2.6 adults 18-49 rating, up 8 percent from last night’s 2.4.

On FOX, Raising Hope scored a 1.6 adults 18-49 rating down 6 percent from last week’s 1.7. A second episode at 8:30 earned a 1.5 among adults 18-49 rating down 6 percent from last week’s 1.6. New Girl garnered a 2.5 adults 18-49 rating down 4 percent from last week’s 2.6. The Mindy Project notched a 1.9 adults 18-49 rating up 12 percent from last week’s 1.7.

On NBC, Betty White’s 2nd Annual 90th Birthday Special garnered a 1.5 adults 18-49 rating down 44 percent  from a 2.7 for the first 90th birthday special on Monday, January 18, 2012. The two hour season premiere of Smash scored a series low 1.1 adults 18-49 rating down  a staggering 71 percent from a 3.8 for the series premiere on February 6, 2012 (following The Voice) and down 39 percent from a 1.8 for the first season finale on May 14. Your predictions were far, far too optimistic.

On the CW, Hart of Dixie earned a 0.6 among adults 18-49 up 20 percent from last week’s 0.5. The finale of Emily Owens M.D. scored a 0.4 adults 18-49 rating, even with last week.

Broadcast primetime ratings for February 5, 2013

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 3.7/10 21.49
ABC The Taste 1.8/5 5.28
FOX Raising Hope 1.6/5 3.98
NBC Betty White's 2nd Annual 90th Birthday Special 1.5/4 5.97
CW Hart of Dixie 0.6/2 1.44
8:30 FOX Raising Hope 1.5/4 3.60
9:00 CBS NCIS: Los Angeles 3.1/8 16.57
ABC The Bachelor (9-11PM) 2.6/7 7.79
FOX New Girl 2.5/7 4.81
NBC Smash (9-11PM) -Season Premiere 1.1/3 4.47
CW Emily Owens M.D. - Series Finale 0.4/1 1.49
9:30 FOX The Mindy Project 1.9/5 3.60
10:00 CBS Vegas 1.6/4 10.22

via press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
> Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and
> "Jimmy Kimmel Live," 0.7/4.
> * From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in
> metered-market households and a 0.4/2 in 18-49 in the Local People
> Meters.
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4
> in metered-market households) tied CBS's "Late Late Show with Craig
> Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
> metered-market households and a 0.2/2 in adults 18-49 in the 25
> markets with local people meters.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Sara Bibel

    Smash Half hours (Adults 18-49):
    9 PM 1.3/3
    9:30PM 1.1/3
    10PM 1.1/3
    10:30PM 1.0/3

  • http://tvbythenumbers.com Bill Gorman

    “Will smash and do not harm collapses save deception. Or no logic in that my opinion?”

    No logic. At all.

  • Win

    On the other hand, HoD is steady, but I’m still worried that the TCD, BatB one-two punch may finally knock it down!

  • meah

    Yes!!there is hope for DECEPTION!!this would also happen to REVOLUTION if it doesn’t have the voice lead in(okay maybe 2.0)

  • Imagine Dragons

    NBC still have “Dracula” , “Hannibal” , “Save Me”.
    I think “Save Me” , “Hannibal” will both air during the summer (with “Camp”.)
    “Dracula” will premiere this fall.

  • SarahL

    Wow, Mindy! Yay!

  • Rebecca

    Are they just going to celebrate Betty White’s birthday on TV every year? And she wasn’t even there? Why bother? I love the lady, but still. I watched the real special last year, didn’t feel like watching last night’s rehash/redeux.

  • Anon

    FWIW, the CW promos last night referred to EOMD as the “season finale,” not the “series finale.”

    Yeah, I know…. ;)

    I still cannot see the CW doubling down on HoD this spring.

  • Alfred

    They probably should pull Smash off the air before the next episode so they don’t have to pay the royalty fees on the songs.

  • Shepherd

    1. Given the success last year, I don’t understand why NBC would re-air a 90th birthday special when they could have produced a 91st b-day special.

    2. Smash should have never been renewed. If NBC decides to pull anything from its schedule, or move one to a Saturday burn off, my bet is on Smash before DNH and lastly Deception. Touch take note.

    3. It looks like ABC mostly only failed on the audition portion of the Taste. If it can stay 1.8-1.9 I think it may earn a renewal even on ABC, especially considering how easy it is to try and fix/ revamp a competition reality show.

    4. Bye-bye EOMD, at least it found a stable audience for most of the season.

  • Mrs. Angela Lansbury

    Poor NBC would have gotten similar 18-49 ratings renewing Harry’s Law and airing it after Betty. Kathy and Betty together, oh, an old broad can dream.

  • SarahL

    Whooaaa, what happened to Smash? It got smashed. LOL!

  • Max Vrany

    @Petar, 1.2 is simply too low to be renewed, even on NBC.

  • MichaelChickless

    NBC Smooshed!

    Go NCIS twins!

    Mindy may be outrunnning TCB….

  • Bill

    Poor NBC

  • rob60990

    In my opinion, The Taste only improved because it was paired with a successful show. It will sink next week when aired with State of the Union Address, then with Happy Endings.

  • http://tvbythenumbers.com Bill Gorman

    “@Petar, 1.2 is simply too low to be renewed, even on NBC.”

    Not to mention 1.1, which was the Deception final rating this week.

  • Ultima

    Meaning that shouldn’t their ratings be seperate?

    As far as I know, it’s up to NBC as to whether it’s rated as an extended episode or if the second hour is a special.

  • Jason

    Smash was freaking incredible last night UGH!….And America watches some ridiculous reality show?

  • Ultima

    Well they need more shows.

    They don’t more failing shows.

    Deception is stable for now around 1.2.

    No. 2.0, 1.6, 1.3, 1.2, 1.1; still falling.

    And they has only Hannibal now.

    Which isn’t even on the schedule.

    If Hanibbal flop too than Deception is save.

    Again, no. If Deception does well relative to the network average, it will be renewed. If not, it won’t be. There’s not even the chance of a face-saving mercy renewal as NBC will already be renewing two freshman dramas.

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