'Good Morning America' On Top for 6 Months Straight in Total Viewers-Marks Longest Winning Streak Since 1992/93 Season

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February 7th, 2013

via press release:

“GMA” On Top for 6 Months Straight Among Total Viewers—

Marks Longest Winning Streak Since 1992/93 Season

“GMA” Outperforms NBC’s “Today” by 605,000 Total Viewers for the Week of January 28—

Scores Virtual Tie in Demo with Only 3,000 Viewers Separating Two Programs

 

“GMA” Continues to Grow Year-to-Year and Season-to-Date in Demo and Total Viewers

While “Today” Declines by Double-Digits

ABC News’ “Good Morning America” attracted 5.513 million Total Viewers and a 1.76 rating/12 share/2.090 million Adults 25-54 for the week of January 28, 2013, according to Nielsen Media Research. “GMA” outperformed NBC’s “Today” (4.908 million) by+605,000 Total Viewers to rank No. 1 for the 18th time in 18 weeks this season. In Adults 25-54, “GMA” tied for first with “Today” in rating with only 3,000 news demo viewers separating the two programs (1.76/2.090 million vs. 1.76/2.093 million).

 

“GMA” has ranked No. 1 in Total Viewers for six months straight (the last 24 weeks) and in 29 of the last 31 (behind “Today” only during the 2 weeks of the Summer Olympics). Further, “GMA’s” 24-week streak at No. 1 marks its longest run in 20 years – since the 1992-93 season, w/o 11/9/92 – w/o 6/28/93.

 

“GMA” built on year-ago levels (4.956 million and 2.034 million, respectively on w/o 1/30/12) in both Total Viewers (+11%) and Adults 25-54 (+3%), while NBC’s “Today Show” (-10%/-14%) was down by double-digits.

 

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+518,000) in more than 21 years, and in the key adult news demo (+66,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

 

Season to date “GMA” is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-21%, respectively; CBS’ “This Morning” is mixed +6%/-1%, respectively). “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years – since the 2005-06 and 2008-09 seasons, respectively.

 

For the week, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+94%) and Adults 25-54 (+93%) with its largest Total Viewer advantage (2.672 million) over the CBS program in nearly 5 months – since w/o 9/3/12.

 

WEEK OF 1/28/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

ABC 5,513,000 1.76/12; 2,090,000 4.2/15

NBC 4,908,000 1.76/12; 2,093,000 3.7/13

CBS 2,841,000 0.91/ 6; 1,081,000 2.2/ 8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/28/13, 1/21/12 & 1/30/12. Most Current - 2012-2013 Season (9/24/12 – 2/3/13) and 2011-2012 Season (9/19/11 – 1/29/12). All averages based on regular telecasts. (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

 

 

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 
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