'The Chew' Grows for the Fourth Straight Week to its Most-Watched Week Ever

Categories: Network TV Press Releases

Written By

February 7th, 2013

via press release:

ABC is Daytime’s #1 Network in Women 18-34 for the 20th Time in 21 Weeks

 

The Chew” Grows for the 4th Straight Week to its Most-Watched Week Ever, Boasting Multi-Month Highs in Women 18-49 and Women 25-54

 

Marking Season Highs, “The View” Delivers its Strongest
Performances in 8 Months in Total Viewers and Women 25-54

 

Daytime Programming Highlights:

  • During the week of January 28, 2013, ABC ranked as Daytime’s #1 network for the 4th week in a row in Women 18-34 (0.6 rating/195,000 - tied), and for the 20th time in the prior 21 weeks.

 

  • Gaining viewers for the 4th consecutive week, “The Chew” recorded its most-watched week on record in Total Viewers (2.654 million), up by a solid 19% year to year (vs. 2.234 million). In addition, “The Chewhit a 10-week high with Women 18-49 (0.7 rtg/456,000) and a 12-week high with Women 25-54 (1.0 rtg/632,000) – since weeks of 11/19/12 and 11/5/12, respectively.

 

  • Boasting season highs with Total Viewers (3.533 million) and Women 25-54 (1.4 rtg/841,000), The View” posted its strongest deliveries in 8 months in both demos – since week of 5/14/12. With Women 18-49, “The View” notched its best delivery in six weeks (1.0 rtg/617,000) – since week of 12/17/12.

 

Source: NTI, Week of 1/28/13, Live + Same Day; “Price is Right” is average from 11:00 a.m. – 12:00 p.m. 2012/13 season to date: 9/24/12-2/3/13. All ranks/ties based on rating unless otherwise noted. Excludes specials/breakout/gapped programming.

 

 

 
  • James

    No GH ratings? Oh my…a bad week?

  • Mike

    Cue the conspiracy theories that ABC is making up these ratings.

    The Chew didn’t impress me much at first but it has grown into a show I very much enjoy from time to time.

    I guess folks will continue to post all over the net and even on this site about how bad The Chew is doing and Katie too. Just posted this last week by someone who said both were hurting in the ratings.

    Katie just set a record week and The Chew has been growing for 4 weeks now.

    I know I will be accused of hating but this is the first week in a long time that the ABC press release says nothing of GH’s ratings. Wonder if that bodes well for GH in this weeks ratings or even for other soaps.

  • Heather

    Can’t wait for the delirious soap fans to come up with their usual excuses to attempt denying the Chew’ ratings (eg:ABC is inventing the ratings, The Chew is stealing GH’s ratings, The Chew is benefiting from the local news lead-in, etc etc).

    Funny that the overwhelmingly majority of soap fans who are regularly complaining about ABC are in the demographics that ABC does NOT even want to begin with (women older than 49 or men)

  • cass rowland

    i thought primetime blabber said that these shows were doing badly and that abc was doing badly in primetime i love the chew it a great show i am glad it is doing well

  • James

    The Chew has found steam. Some talk shows do. The Chew and GH have become a nice one-two combo for ABC for months now. Gonna guess GH dropped a few hundred thousand to 2.6 or 2.7 for the week. It’s okay, the next two weeks of ratings should be up for Frisco and Laura back on the show. If not, then while I love this PC/Vampire/Supernatural storyline, gonna guess it be cause for ratings slip, IF ratings are slipping.

  • primetime blabber

    I guess Chew fans, don’t care that the show has a criminal as a host, there is nothing wrong with someone stealing employers pay checks, sexually assaulting female employee’s and installing camera’s in his resturaunts to hide the fact that his food is dangerous. and they must be don’t care ABC calling their so called fans stupid, let me guess….your denying those true facts too….I guess ABC was right when they said they would train people to watch whatever they want….I guess some enjoy being brainwashed. so guess what? AMC and OLTL are coming back….so ABC can have their precious Chew and Katie….until they decide to throw them to the wolves too….I guess you can enjoy whatever replacements ABC decides to replace Chew and Katie with after their 2 seasons have been aired. I’m sure you’ll watch, even if they bring on two shows that will never look up as much as soaps did…Katie and Chew will not be on 40+ years, because they won’t even see 3 years….so I do give luck to the Chew and Katie fans….you’ll be needing it, and when ABC does cancel The Chew and Katie, I’m not going to cry over spilled milk…then we will see who is delusional.

  • JONNYSBRO

    The Chew has ended up working for ABC and is good combo with GH. Its cheaper then AMC was and doing better ratings. Look at CBS how well its doing with its combo talk shows and soaps. I think its a combo thing working for ABC. Katie Couric is doing well too. ABC must be making money then it was 2 years ago and GH doing well has been great for them.

  • RJ

    @primetime blabber,

    With The Chew likely to be renewed for another season, it’ll be three years. Your whole post is then invalid.

  • primetime blabber

    I agree Chew is doing better than what expected, and is cheaper….but by saying The Chew has better ratings is false information….The Chew has yet to surpass AMC… Katie too hasn’t surpassed GH’s old time slot….that is why The Revolution and Good Afternoon America, both ended up cancelled because neither surpassed OLTL’s old time slot….they might be cheaper, but they have yet to surpass their old time slot’s shows…which I don’t think they will….so saying their better, is not true…at least not according to the viewers…unless your calling viewers liars?

  • Mike

    Jonny, I think ABC and CBS both have done well with combining shows that work well off one another. And it has created lineups that are doing well and making them money.

    I like both networks lineups now because there is more variety for me. It reminds me of when I watched daytime in the 70s and you had talk, variety, game, soaps and even repeats of sitcoms during the day. And that is when the networks had their most successful lineups.

  • primetime blabber

    I will admit, if ABC made a different choice…and replaced The View with Katie and replaced Judge Judy with The Chew, I may have gave them a chance, but since ABC made the wrong choice….not happening….But since we are getting AMC and OLTL back(online) I will support the genre going online, but will not support ABC’s decision and I will boycott along with the other millions who still today are boycotting ABC.

  • James

    The Chew has surpassed AMC ratings. Hasn’t beaten OLTL’s ratings. But is only like 200K away from that.

  • Mike

    It was announced on April 14, 2011 that both OLTL and AMC would be cancelled.

    The week of the announcement here are the total viewers for the shows:

    Ratings for the week April 11-15, 2011

    Total Viewers
    1. Y&R 4,466,000 (-97,000/-436,000)
    2. B&B 2,692,000 (-135,000/-508,000) <—- new low *
    3. GH 2,537,000 (-68,000/-43,000)
    4. OLTL 2,499,000 (-131,000/+246,000)
    5. DAYS 2,354,000 (-9,000/-209,000)
    6. AMC 2,344,000 (+41,000/-82,000)

    The Chew is now above what both OLTL and AMC were getting when the shows were cancelled.

  • James

    Um..yes, but as you will find out, over the next 8 months, OLTL rose and rose in viewers. While AMC stayed around the same numbers. Off memory, most of the final 8 months OLTL was doing 2.6-2.9 million viewers. You also see that OLTL was up 200K+ viewers from a year ago when it got axed.

    As you also see it is doing better than GH was then and same as B&B. But B&B has rebounded to 3.4 million viewers in last week’s ratings released, and GH is at 2.9.

    Also I read a rumor that ABC may cancel GH in 2014, but license it out to Prospect Park if OLTL and AMC is a success on Hulu, iTunes, theonlinenetwork. I know back in 2011, Prospect Park asked ABC about the status of GH…

  • Heather

    James

    I think it would be foolish for ABC to cancel GH (unless of course its ratings justify a cancellation). As Mike pointed out, diversity should be the key to daytime programming. Just like an all-soap lineup was hurting ABC, a lineup with only talk shows would probably hurt ABC too.

    And you’re right, PP did approach ABC for GH in 2011. And ABC told them no outright.

  • Jan

    I have tried watching “The Chew” and would love it EXCEPT for Carla Hall always desperate for attention…I cannot watch “The Chew” Hopefully, one day they will replace her…She runs over the guests and the other hosts…She makes it unwatchable..

  • Mike

    James, All My Children also rebounded to 2.7 million by the first week of September and then also hit 2.9 million viewers it’s final week on the air toward the end of September.

    One Life To Live surged it’s final weeks and months too, but OLTL also had some surges esp. during the two Todd story but it also was declining some its final months too. But what many overlook during that time is that B&B was also surging right along with OLTL all those months without all the publicity that OLTL was doing. From the ratings the week of the cancellations to OLTL’s last week – B&B had picked up 642,000 viewers in those months. OLTL had picked up 621,000.

    The final week for OLTL:

    Total Viewers (Jan 9-13, 2012)
    1. Y&R 4,787,000 (-132,000/-348,000)
    2. B&B 3,334,000 (-118,000/+273,000)
    3. OLTL 3,120,000 (+407,000/+439,000)
    4. GH 2,557,000 (+263,000/-295,000)
    5. DAYS 2,424,000 (-84,000/-548,000)

    B&B was just as on the rise then as OLTL was but it was totally ignored by soap fans or the press. B&B even after the summer steadily increased and hit back over the 3 million viewers mark by the first of December on a steady basis even with Y&R falling as its lead in. OLTL was going back down again before it’s final weeks surge.

    Here’s the first week of December 2011 (Dec 5-9)

    Total Viewers
    1. Y&R 4,604,000 (+181,000/-330,000)
    2. B&B 3,115,000 (+32,000/+119,000)
    3. OLTL 2,589,000 (-108,000/+268,000)
    4. DAYS 2,408,000 (-51,000/-199,000)
    5. GH 2,261,000 (-43,000/-110,000)

    The show hurting the most by that point was GH. It has fallen bad.

    To me the true story of that year was B&B. With all the publicity that OLTL got during it’s final months, and the way the press and fans adored Cartini and made them out to be more than they really were and ignoring what Bell was doing at B&B — OLTL should have been a lot higher and stayed there.

    B&B dropped way down and built itself back up, and it has consistently stayed there — even getting close to 4 million viewers in recent weeks on some days. That has been ignored again by GH’s rise.

  • Mike

    James, I forgot to comment on the part about it being up. Yes the year before was when OLTL had those dreadful ratings during the spring and all that they blamed on the gay storyline. And ABC forced Cartini to fire those involved in it and some other actors.

    OLTL was building but what got them was that ABC voted to cancel two shows. GH had a wonderful Feb sweeps while AMC and OLTL did not. Plus GH was consistently higher in the key demos than both AMC and OLTL. But as it has also been reported Sweeney and others at ABC wanted to cancel all 3 shows. Frons and GH’s demo numbers were the only thing that saved it.

    Right now ABC has a winning combination. All 3 of their shows that are considered their day part are closer in ratings now. It’s a good combo.

    I don’t consistently watch it as I like CBS daytime the best. But I do catch Katie and The Chew often.

  • primetime blabber

    I was talking about AMC and OLTL’s highest ratings, not their ratings for their last weeks….back in the day, 10′s of millions tuned in….Katie and Chew will not surpass those ratings….

  • Mike

    I was not responding to you primetime blabber. My comments were to the stuff James was saying.

    Good grief primetime blabber, no daytime show is going to get those ratings again. Primetime shows don’t even get the ratings that shows back then got. Back then cable was just getting started and most people didn’t even have it. They only had 3 channels to watch.

    If the new versions of OLTL and AMC came back to TV instead of the Internet they wouldn’t even get the ratings that soap operas got in those days.

    If networks started comparing all the shows to what the ratings were then, they would cancelling shows every single day.

    And you know what if AMC and OLTL had been getting the ratings they had back then THEY WOULD STILL BE ON THE AIR. Even they couldn’t get those ratings then. No show could. Whether it is Katie, The Chew or a brand new soap opera no show is going to get the ratings that AMC and OLTL got way back when.

    Even ratings sites are fair enough to only compare a show to it’s year ago ratings in that time slot.

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