‘The Chew’ Grows for the Fourth Straight Week to its Most-Watched Week Ever

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via press release:

ABC is Daytime’s #1 Network in Women 18-34 for the 20th Time in 21 Weeks

 

“The Chew” Grows for the 4th Straight Week to its Most-Watched Week Ever, Boasting Multi-Month Highs in Women 18-49 and Women 25-54

 

Marking Season Highs, “The View” Delivers its Strongest
Performances in 8 Months in Total Viewers and Women 25-54

 

Daytime Programming Highlights:

  • During the week of January 28, 2013, ABC ranked as Daytime’s #1 network for the 4th week in a row in Women 18-34 (0.6 rating/195,000 – tied), and for the 20th time in the prior 21 weeks.

 

  • Gaining viewers for the 4th consecutive week, “The Chew” recorded its most-watched week on record in Total Viewers (2.654 million), up by a solid 19% year to year (vs. 2.234 million). In addition, “The Chew” hit a 10-week high with Women 18-49 (0.7 rtg/456,000) and a 12-week high with Women 25-54 (1.0 rtg/632,000) – since weeks of 11/19/12 and 11/5/12, respectively.

 

  • Boasting season highs with Total Viewers (3.533 million) and Women 25-54 (1.4 rtg/841,000), “The View” posted its strongest deliveries in 8 months in both demos – since week of 5/14/12. With Women 18-49, “The View” notched its best delivery in six weeks (1.0 rtg/617,000) – since week of 12/17/12.

 

Source: NTI, Week of 1/28/13, Live + Same Day; “Price is Right” is average from 11:00 a.m. – 12:00 p.m. 2012/13 season to date: 9/24/12-2/3/13. All ranks/ties based on rating unless otherwise noted. Excludes specials/breakout/gapped programming.

 

 

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