‘The Talk’ Matches Its Best Weekly Rating Ever



via press release:

“THE TALK” MATCHES ITS LARGEST WEEKLY AUDIENCE EVER

 

“The Talk” Posts Sizeable Local Market Increases

THE TALK, CBS’s daytime talk show, matched its largest weekly audience ever, according to Nielsen live plus same day ratings for the week ending Feb. 1.

 

In a Super Bowl week of shows from New Orleans, THE TALK averaged 2.49 million viewers, 1.1/ 06 in women 25-54 and 0.8/05 in women 18-49.

 

For the week in the 56 metered markets, THE TALK was up +5% compared to its season average (2.1/07 vs. 2.0/06).

 

The Top Ten Largest Percentage Gains vs. STD:

Rank Mkt# Market Percentage Gain

1 51 New Orleans +86% (7.8/18 vs. 4.2/10)

2 53 Providence +62% (2.1/6 vs. 1.3/4)

3 52 Buffalo +27% (3.8/10 vs. 3.0/9)

4 30 Hartford +25% (3.0/9 vs. 2.4/7)

5 2 Los Angeles +22% (1.1/4 vs. 0.9/3)

6T 3 Chicago +21% (1.7/5 vs. 1.4/4)

6T 49 Memphis +21% (5.1/12 vs. 4.2/9)

8 31 Kansas City +20% (3.6/10 vs. 3.0/9)

9 17 Denver +18% (1.3/5 vs. 1.1/5 0.2)

10 1 New York +17% (2.1/6 vs. 1.8/6)

 

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