via press note:
Building week to week in Adults 18-49 (+9%), ABC matched its top-rated Thursday with series programming since October, 4 2012.
During the 8 o’clock hour, ABC’s repeatwas up week to week in viewers (+4%) and young adults (+18%), drawing 23% more viewers than NBC’s first-run comedies (season premiere of /Parks and Recreation).
Spiking over its lead-in (+138%) at 9pm, ABC’s’s moved up into a virtual tie for #1 in its hour in Adults 18-49 (pacing within 1-tenth of a point of the lead and tied in audience share), beating Fox’s Idol-fueled by 41% and NBC’s comedies by 94% (The / ). The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Gaining 11% week to week, ’s earned its highest Adult 18-49 rating in 4 weeks – since 1/10/12. In addition, the show equaled its best Women 18-49 number since October 18, 2012.
Delivering strong lead-in retention (90%), ABC’s series high. In fact the show matched or hit new series highs across all key Adult and Women demos. improved the hour year to year by 23% in viewers and by 27% in young adults. Over the course of its last 6 originals, has earned the series’ Top 6 highest-rated telecasts in Adults 18-49.won the 10 o’clock hour in Adults 18-49 by 22% over CBS’ -promoted and quadrupled NBC’s (+300%). It was the #1 series in its time period for its 7th telecast in a row with young adults. Up for its 2nd straight original in Adults 18-49 (+4%), equaled a