via press release:
TOP ATHLETES FEATURED IN NEW ‘AGENTES DE CAMBIO’ CAMPAIGN TO PROMOTE SPORTS FOR DEVELOPMENT
FC Barcelona Player Gerard Piqué, and Female FC Barcelona Players Marta Corredera Rueda and Olga García Pérez Celebrate the Power of Sports to Create Positive Change The campaign’s ‘Sports for Development’ PSAs will run through February 24, 2013
Miami, FL February 8th 2013 – Tr3s, the Inter-American Development Bank (IDB) and the FC Barcelona Foundation join forces to create awareness on the values learned through sports by launching a new campaign titled: Agentes de Cambio Sports for Development (adc.tr3s.com). This campaign aims to promote the values that are learned through sports, such as self-discipline, team building, conflict resolution and negotiation, anger management, tolerance and inclusion. The campaign also invites viewers to use sports as a tool for personal and community development by encouraging them to harness the power of sports for positive youth development, social inclusion and healthy lifestyles.
Through February 24, 2013, Tr3s will be airing a series of four Public Service Announcements featuring FC Barcelona player Gerard Piqué, and female FC Barcelona players, Marta Corredera Rueda and Olga García Pérez on the bilingual/bicultural network, Tr3s and on BIDtv, a network of over 120 broadcast partners in Latin America. More information is available at adc.tr3s.com to support the campaign and to be a part of this growing movement of young people actively engaged in development.
The Sports for Development campaign also features Argentine Rugby player, Nani Corleto. Corleto was recognized at the Annual Meeting of the IDB in Uruguay as a MTV celebrity Agente de Cambio and was awarded a MTV Chiuku for his philanthropic efforts as founder and president of his foundation, Botines Solidarios (http://botines-solidarios.org.ar/es/). The foundation’s mission is to help vulnerable children incorporate core values: respect, solidarity, cooperation, and equality through rugby and hockey in Argentina.
Agentes de Cambio Sports for Development is presented as part of Agentes de Cambio, a campaign created to inspire young Latinos to influence positive change in their communities. Agentes de Cambio is produced as part of an ongoing public information partnership between Tr3s and the Inter-American Development Bank that coordinates a Youth Network of social innovators and entrepreneurs transforming their world (www.iadb.org/idbyouth).
This ongoing partnership seeks to highlight the positive contributions of young people and to encourage more youth to be actively engaged as social innovators in their personal growth and of their surroundings by empowering them through access to information, contacts and opportunities.
Tr3s, owned and operated by Viacom International Media Networks – The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), is a contemporary entertainment destination for bilingual/bicultural young adult Hispanics, reaching 6.7 million Hispanic TV Households (47.6% of US Hispanic Total TV HH) and 34.3 million Total TV households. The network offers an engaging programming slate of original productions, key acquisitions and content from Viacom’s portfolio of entertainment brands, to include young adult novelas, realities, comedy, music, entertainment news, dating shows, crime dramas and documentaries. Tr3s also empowers its audience to think-socially through the brand’s “Agentes de Cambio” initiative, which encourages young Hispanics to create change in their communities through innovative solutions that address their health and social issues. On the Digital front, the brand connects to the growing number of online Hispanic consumers and marketers across multiple platforms including www.TR3S.com, Tr3s Blogamole Network and Insight Tr3s.
About Agentes de Cambio
Agentes de Cambio is a youth-driven pro-social initiative that empowers young people to put ideas into action to make a positive difference in their communities. It was launched in Latin America by MTV in 2006 in collaboration with the Inter-American Development Bank’s (IDB) Youth Program. Through strategic alliances, this award winning initiative gives young people an open forum to tell their stories of how they are making a difference and promotes young people’s involvement on various development issues that affect them such as: Education, Employment, Environment, Health, Violence prevention, and Youth participation. The program now reaches 54 million households in 23 countries. www.tr3s.com/agentesdecambio