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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • http://tvbythenumbers.com Bill Gorman

    “But .9s – 1.1s are about as good as Fox is going to see on Fridays with any drama.”

    If you’re imagining that Fox is going to renew Touch, with a 1.0 rating, no matter what day it’s on…Wow.

  • Brian J

    @Austin Lauran:

    I think it’s a vicious cycle, where people were watching less, so the networks programmed less, which caused people to watch less. And so on and so on.

    I certainly think there’s a reason for the networks to try to program aggressively once again, with reasonable expectations.

  • Nick

    @SJ

    ABC burning off episodes indicates that the end is near.

    See: Happy Endings. Twice .

  • Matt

    Well- should have kept Fringe for a sixth season! ;)

    Totally kidding, but maybe in an alternate universe. Miss that show already and it’s only been a few weeks.

  • John A

    Yeah Touch isnt getting renewed. I mean even Kitchen Nightmares is looking suspect and thats unscripted.

  • TerryJacksonNYC

    @Bill

    No. I don’t think Touch is going to be renewed. And I don’t think I’ve suggested any such thing and, even if I did, I’m surprised that is what you’d choose to comment on considering everything else I put out there. Now that you’ve brought it up, though, I don’t think I’ll be entirely surprised by a renewal. This, of course, counts on a few other things. If the show drops week after week, it obviously has no chance. But if it is stable about around 1.0 or 1.1, I do think it might be within their expectations, which might be enough to keep it.

    The big question really is whether or not they want to keep dramas on Friday. If they do, this is the sort of rating they can expect. And producing a new show every year is ultimately much more expensive than keeping something that can consistently keep a rating that, as abysmal as it is, is reliable. All things considered, I do think the idea of putting FX hits on Fridays would be their best bet, since it’ll cost little to them and won’t be a failure even with CW-style (.6 or .7) ratings.

    You know I don’t put much credence in the idea of mercy saves to keep a network from looking bad in the event that every new drama is canceled but, if it does happen, Touch’s renewal is probably the best example.

  • GARY

    After seeing the promo for Cult I wonder if the writers plagerized
    The Following or The Folling plagerized Cult?

  • Brian J

    “Malibu Country has respectable viewership (most-watched freshman comedy despite airing on Fridays; positive retention from LMS)”

    I don’t think this is true.

  • TerryJacksonNYC

    @Gary

    The Following is based on a novel. I’m not sure about Cult, but this might shed some light on the answer.

  • Bern

    Yay for Nikita and hopefully it stays that way or goes up in the finals. More people need to see MC way better than LMS.

  • Austin Lauran

    Why

  • PixieLavender

    I don’t understand why late night talk shows do higher than tv shows in primetime? Why is that?

    Also if Vampire Diaries was to be moved from Thursday at 8pm, would it getting a higher demo any where else? if So which day and time?

  • Austin Lauran

    Why do people panic when a network (like ABC) airs 10-12 episodes of a drama or sitcom from January-March without any reruns? I thought that a show airing on CBS, ABC, or NBC without reruns was supposed to be a good thing. People usually complain about reruns.

  • Austin Lauran

    Forget my first comment which only said “why”.

  • TerryJacksonNYC

    @Austin

    I don’t think it’s a lack of reruns that gets people talking. It’s when two or three new episodes of a show are run in a single week that is noteworthy. It comes off like panic because, in reality, that’s what it is. If a show is dropping in ratings every week, it’s best to get the higher ratings when it’s possible.If we’re talking about Happy Endings, that’s what’s going on, I think. But I also think the show isn’t coming back. This has, indeed, happened twice with the show, but the first time had more to do with the fact that there wasn’t going to be enough room on the schedule later in the season. (I could be wrong about that.) This time it’s happening for two reasons other than the ratings, but both are related to scheduling. First, with Apt 23 gone, they needed something else. Second, with new shows premiering in the near future, the schedule is going to get tighter. It may come back next year, but this sort of move doesn’t read well in the trades.

  • JustMe

    A lot of folks tuned in last year for premiere of Touch based on Keifer Sutherland. 24 was the greatest show on TV, ever!!!! lol! so we took a look. Boring. Friday night network TV sucks bad. Spartacus (starz) and Banshee (max) slaughter all that garbage.

  • Jimmy James

    Do you Nikita fans all get together to watch the show? Do four or five of you bring folding chairs? Do you get other American TV?

  • Percysowner

    IIR Cult was actually developed several years ago for the WB. Then the WB and UPN merged and the script got shelved. Last year someone looked at it an decided to give it another try. So Cult definitely isn’t taking anything from the Following. It’s just one of those coincidences.

  • Sam

    I don’t think people necessarily watch less TV series, the options just have increased whenit comes to the actual viewing.

    I also have to say that it has been a while since a network show has really caught my attention. To me it seems too many TV series nowadays are created solely in the marketing department where pitches are thrown around like “a supernatural Desperate Housewive” or “how to cash in on the success of Glee”. I know that going with the trend is important but so many shows end up being exactly that, a pitch, a marketing idea, and nothing else. No story, no characters, nothing.

  • Pavelsauce

    I liked Touch, but I’m not surprised by the ratings for it. The Job did pretty badly. I wonder why.

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