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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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Written By

February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Jcc

    This comment is for the people who actually watched mob doctor – can you imagine if fox would of called their show dirty medicine or indebted like they were suppose to and advertised like they should of ( remember they had the following taking their time slot before they even aired, which tells you how serious fox was with this show !) the show would of clearly done better than a 1.0 ( touch)on a premiere for Fridays – I’m guessing it would maintain a 1.5 and 5 mil viewers – another mistake by fox !! Please keep responses to mob dr viewers only – thanks !

  • TerryJacksonNYC

    @Jcc

    How could The Mob Doctor have done 1.5 on Fridays when it couldn’t do that well on Mondays? The network took the show seriously, but the critics didn’t and, at that part of the season, if your show isn’t taken seriously by critics, it will likely get lost in the shuffle. A name change wouldn’t have made any difference. And I don’t think they could have advertised it any better than they did. All of that aside, the show was on for months and had the chance for word of mouth to get around, but it didn’t because most people saw the show to be as stupid as the critics did.

  • Ashton Butcher

    The Job really came in DOA, I thought it would be sampled with Undercover Boss numbers but that was not the case. CBS should just gone on ahead and pull it in favor of procedural repeats, this show is doing worse than Made in Jersey. I don’t think it should air next week either, needs to be cancelled on Monday. CBS should’ve never made the decision to end CSI: NY’s season early, not sure how Golden Boy is going to come in but CBS could’ve gone with a lineup of NY, Golden Boy, and Blue Bloods until Boss returned in April, NY should’ve ended in April. CBS has really made some dumb decisions this season that’s going to haunt them in the coming years.

    LMS has been one of the few positive stories for ABC coming out of this year. It’s been performing so good and consistent this whole season on Fridays giving ABC confidence to go on ahead and expand the two-hour comedy block. Even though MC’s numbers may not always be impressive its been consistent also. Both comedies are performing better than Neighbors and Suburgatory. Although the numbers are actually not bigger than Neighbors, that show bleeds and last week without The Middle it bombed. ABC should try Shark Tank on Thursdays if that new series bombs.

    NBC really had a good night with Dateline and Rock Center, Rock Center proved how much of a loser their Thursday lineup is that it actually improved on a lower-hut level night. NBC probably would’ve been better off airing Do No Harm out of Dateline than on Thursdays. If the lineup stays like this with its numbers there’s no way Grimm should air on this night again. Not sure where Grimm can air though.

    Touch came in a little stronger than Fringe but it was not ready for Fridays.

    Nikita is doing very well since moving up an hour but The CW is wasting the slot after it with these low ratings of Carrie Diaries. They really should be airing repeats of Beauty and the Beast there and transitioning that show to Fridays in the fall.

  • 728huey

    Touch may be a dead show walking, but it will air all of its ordered episodes this season. FOX may have to pair a couple of episodes together during March to air all of the episodes before airing Hell’s Kitchen repeats or some other reality TV stuff come April.

    As for CBS, they need to cancel The Job immediately and just replace it with NCIS or CSI reruns. They would draw at least better than what Made In Jersey drew, which was more than The Job.

  • ragincajun

    @728huey

    CBS needs to try comedy repeats, particularly TBBT, in this hour until March Madness. I can see TBBT repeats at least equaling the 1.9 demo that Undercover Boss pulled last week, and it would be a good lead-in for Golden Boy, which CBS is hoping to be younger-skewing than CSI: NY.

  • Brian J

    @SJ:

    Did “Subugatory” really build on “TM” last year?

  • Brian J

    @Dan S:

    If anything, “Grimm” should be moved to Wednesdays and paired with “Hannibal” and both “SVU” and “CF” should be moved to Fridays.

  • matt

    Goodbye The Job, flop

  • Hugh

    We are seeing some big sophmore slumps right now with Smash and Touch. I gotta feelin Body of Proof faces the same fate.

  • JulieDawn

    OMG I was right – predicted the 1.0 for Touch but hoped I was wrong. I admit I got a bit bored with the series last year, but not enough to stop watching, and last night’s premiere was good. Kid was not as annoying as before. Guess we’ll just have to see what happens now. Pity.

  • Mind Flow

    CSI: NY showed how strong it is to grow that much out of The Job, CBS has no choice but to bring it back at this point.

    Nikita is proving why CW didn’t make a mistake bringing it back.

    LMS has been real good this season in quality and the ratings. Malibu Country is pretty consistent for a new show. The show can get bigger after another season or two.

  • Tested

    Interesting…did not know Touch was back…and I watch a lot of Fox shows during the week.

  • Dan S

    @ Brian J, I agree Grimm would pair well with Hannibal just not on Wed. I’d hate to see Grimm go head on with SPN again. Maybe on Tues going against comedies & CBS procedurals they would do better. I would then send Smash to Thur to die a quiet death.

  • Richard Steven Hack

    Bill: “If you’re imagining that Fox is going to renew Touch, with a 1.0 rating, no matter what day it’s on…Wow.”

    Er, Dollhouse! :-)

    Yeah, I know miracles aren’t common! But you got burned before! :-)

  • Richard Steven Hack

    Hugh: “We are seeing some big sophmore slumps right now with Smash and Touch. I gotta feelin Body of Proof faces the same fate.”

    Oh, absolutely. BoP is doomed. It only got renewed based on a spike of the last three episodes and supposedly some good overseas sales. It spiked to 2.0 whereas it’s previous low was something like 1.2 or whatever. It will premiere at that level, not 2.0 and drop from there.

  • Fake Me Out

    BoP will start out at 2.2 and climb from that point into the 2.4 ~ 2.6 range and then have a seven year run and a TV movie series of about 4 spread out over 6 years. Never underestimate a redhead! :-)

  • Nick

    @Brain J

    Did “Subugatory” really build on “TM” last year?

    In the end, no. The Middle ended the season with a 2.6 rating average, while Suburgatory’s was somewhere around 2.4.
    On a weekly basis, however, it outrated The Middle a bunch of times, including the day of its premiere.

  • 728huey

    @ragincajun

    Actually, airing comedy repeats isn’t such a bad idea either. But I don’t know whether CBS would want to air TBBT on back to back nights along with 2.5 Men, 2BG, HIMYM, or RoE, but unless they went with one more episode of The Job, they would have to air repeats until March 22nd, since the NCAA tournament doesn’t begin until March 19th.

  • Xerophytes

    Goodbye ‘The Job’. lol.

    No way, Touch can maintain that number. Fringe had a strong solid fan base forged by time. Touch does not have that.

  • HalCapone

    The Job should definitely be fired. Shame on CBS for putting something on as repulsive as Undercover Boss, both cheesy 60 minute advertisements for corporations…and with commercial breaks.

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