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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Kevin

    Hope Jack Bauer is really angry at those despicable ratings. :-(

  • Sydney Simms

    Please remember that LMS was on ABC last year and this is Malibu Countrys first season.A lot of the other shows that are rating have established an audience. Malibu Country is a funny comedy with a great cast and storylines. Give it a chance. It needs time to get its footing. I hope ABC stays behind it and they might try advertising it with commercials.

  • Shepherd

    Thanks Bill! :)

    Just finished watching Touch, as I expected, the numbers fell for part 2, seeing how it was no better than anything from s.1. It’s too bad, part 1 was remarkably better than every episode from season 1. I think it can pull .8-.9’s for at least the next 4-5 episodes though.

  • Brandy

    Cbsviewer, Josh Charles(Will) signed a new deal this week

  • Nick

    Nice, LMS.

    @David Howell

    There’s no place for Nightline on Friday unless TGIF is gone,

    It looks like TGIF will air all its episodes by sometime in mid-March, which is right when Primetime Nightline is scheduled to premiere. There is definitely a place for it. Although, I would assume that next year it won’t be on Fridays.

    A little off-topic, but what happened to Primetime: What Would You Do?

  • Kat

    Brandy, a couple weeks ago you said, literally, that Nikita would “never see .5 again”. You sure you want to predict a huge ratings crash in a month? You don’t seem to do very well predicting Nikita…

    I’m disappointed they’re not airing a new episode next week, but at least preempting it because of a holiday where lots of couples might choose to go on a date night Friday night instead of staying in and watching TV makes more sense than preempting it for a Top Model special no one asked for.

    I hope the CW promotes the hell out of episode 11, it looks fantastic. It’s by far one of the best (if not *the* best) promo they’ve done this season (I haven’t been impressed with most of their promos). http://www.youtube.com/watch?feature=player_embedded&v=UmfY_uCTvI8

  • Jim

    Rock Center found its comfort zone, behind Dateline.

  • Dave

    @Brandy

    Next week is Ventines day which is a bug thing here in The US. There’s also a few movies coming out next week so unthinkable it’s a wise move by The CW to preempt Nikita.

    That is in no way a sign of danger for Nikita. Its ratings are completely irrelevant this season because Season 4 is certain due to syndication. If The CW renewed the show last Season(when ratings were horrendous) then they will certainly renew it due to it being only one season away from 88 episodes. A few 0.5’s here an there are certainly better that why it was getting during the beginning on the season and it makes it’s renewal looks more earned rather than it being the special child.

    90210 already has 100 episodes so The CW can finally let it go.

  • StevenD

    Looks like NBC found a decent night if they ever wanted to try Grimm on another night, but I think it’ll stay on Friday. It would either be Dateline for 2 hours then Grimm or Dateline/Grimm/Rock Center

    I think ABC should renew Last Man Standing, Malibu Country….

  • ragincajun

    CBS needs to pull The Job from the schedule, like today.

    If there are no more episodes of Undercover Boss in the can, they need to just stick TBBT at 8:00 and other comedy repeats at 8:30 for the reason of the season. Who knows? If the comedy repeats do well, it may convince CBS to try comedies on the night next fall.

  • Taylor

    Rock Center did better than Smash…

  • david

    Good for Last Man Standing, better for Malibu Country. Bad for Touch. Good for Nikita to back up to a .5.

  • http://tvbythenumbers.com Bill Gorman

    “TGW is already renew”

    More nonsense from Petar’s fevered imagination.

  • SJ

    Pathetic, yet still better than I expected, for Touch. Watch it go down even further next week. That 0.8 for the final half-hour spells trouble.

    Rock Center actually makes sense on Fridays. NBC should probably air Dateline at 8, RC at 9 and Grimm at 10. They’d have a nice, cohesive schedule and they would be able to compete with ABC on the night.

    The Job will likely get pulled after one more airing. Are there no more Undercover Boss episodes left for the season? Also, how have I never even heard of a show called The Job until it popped up in the primetime grid yesterday?

    Solid ratings for Last Man Standing. Malibu Country just needs to be a couple tenths higher and it’s renewed.

  • david

    I watch Arrow and i notice they promote Nikita alot during Arrow. They promote it some during Super Natural as well.

  • SJ

    The Good Wife hasn’t been renewed, but why would CBS go to the trouble of extending Josh Charles’ contract if they weren’t going to renew?

    (And yes, I know Simon Baker is contracted through season 7 of The Mentalist, so no need to remind me. It’s a different situation.)

  • http://tvbythenumbers.com Bill Gorman

    “The Good Wife hasn’t been renewed, but why would CBS go to the trouble of extending Josh Charles’ contract if they weren’t going to renew?”

    To lock him in if they decide to renew. His contract is contingent on renewal.

    I’m not saying it’s not a positive sign, but it’s not a renewal.

  • Red Jane

    Touch has been a flop since mid-season 1 – it only got renewed (and just for half a season) because of Sutherland

  • http://tvbythenumbers.com Bill Gorman

    “Are there any preemptions in the east coast?”

    Yes. Weather related ones in the NE. No specific info.

  • Greg

    Futon Critic says there’s only 5 episodes left unaired for Undercover Boss. They could air The Job until CSI: New York is on, then bring Undercover Boss back so it can serve as a lead in for Golden Boy. After the 5 episodes air, they can just air reruns for the rest of the season.

    And Nikita doing better than 90210? Wow. Really, CW, just cancel the bloody thing.

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