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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Greg

    Oops, actually there’s only 4 episodes left of UB.

  • Tessa

    So does this mean that every CW show this week had equal or better ratings except for the Thursday shows?

  • Jimbo

    Not surprised “The Job” tanked. It looked like Mark Burnett figured that Shark Tank’s format would work for anything and shoehorned headhunting into it. I’m guessing it’ll be pulled awfully soon. Don’t think Touch will make it much further either at this rate.

  • Mon

    @ragincajun
    CBS needs to pull The Job from the schedule, like today.

    I agree. NCIS/Criminal Minds repeat would do better there than The Job and might increase the viewership of CSI: NY which was down by about 1 million vs last week although it went up a bit in 18-49.

  • r0ckmypants

    @SC – “NBC should probably air Dateline at 8, RC at 9 and Grimm at 10.”

    One of the only good ideas I’ve seen from the comments section of this site in some time.

  • The Guy

    Good to see nikita is almost at 1.5m viewers. Show seems to be creeping up in viewers recently.

  • tscchope

    NIkita has never been raised and pre-emptions make a downgrade possible. It’s not goingto affect renewal, though, since syndication trumps low ratings even on CW. Might hurt Fox even more. Those half hours for Touch as cause for concern. The first hour at 1.1 matched Fringe finale and whilst poor as ratings go, no worse for Fox than waht it’s been getting rest of the year. 2nd hour was ominous – starting lower and going lower. After Grimm returns, I can see Touch falling further, perhaps even below Nikita.

  • HalCapone

    CBS wins again in nearly dead viewers!

  • Marc

    LMS and MC won’t ever have huge demo numbers because they aren’t raunchy comedies like all the rest and don;t target the “cool kids.” We watch a lot of the other comedies too, but it’s nice to get away from the raunch-factor and back to some more somewhat family friendly shows to start the weekend. This is also the reason the shows were stuck on Friday where they get good overall viwers for a Friday. They should probably go for a more cohesive set though. I would drop Shark to 10, bring in 2 more TGIF comedies (Girl Meets World would be brilliant move to 9PM) and send 20/20 to Sundays at 10 which is turning into a deadzone anyway for ABC.

  • RG-X

    I guess the cross-over promotion of the CSI’s didn’t do a whole lot.

  • Ram510

    So it’s possible Nikita could adjust up to a .6?

  • Fake Me Out

    Until the finals on Monday I think any real analysis of these numbers is moot … how many preemptions were there and in what markets? How much, if any, are the numbers inflated because of a captive audience due to ‘Nemo’ or do the people who normally don’t watch TV Fridays able to find new ways to entertain themselves if they’re stuck inside … and why do I sense we’re looking at a large jump in baby showers in 5~8 months time?

    ymmv

  • charmedcraft

    everyone knows nikita will drop when the finals come out. whats the point of getting all excited then come monday you’ll be crying?

  • HalCapone

    Is it possible for CBS to exploit the death of Whitney Houston any more with tonight’s “The Grammys Will Go On: A Death In The Family”. Tacky and shameful! No pop star mortality to promote at tomorrow’s Grammys and Adele is yesterday’s news so I don’t expect the ratings to match last years.

  • JeffFL

    I haven’t watched the two new Touch eps yet. That said, I think Fox screwed up by having the last ep of season 1 an out of order show along with postponing season 2 multiple times.

  • BigBrotherFan

    Hmm..I watched the JOB last night..well, recorded it and watched it at 4am, nontheless, I didn’t mind it. It was okay. I bit cheesy. CBS needs to pull it ASAP didn’t Jersey debut higher than this? :s

    Great for Nikita. Even if it goes down a point in the finals it’s pretty steady.

    Malibu Country and LMS ratings seem to be erratic.

    Touch did better than I expected..I guessed a 0.9 (okay so next week) it’s still a huge bomb. FOX messed around with it this season too much and it’s a lousy show nontheless.

  • pete5125

    Smallville and reruns of Top Modle put on Fri, because Dawn couldn’t figure out what to do with Smallville on her now female skewed network, she got lucky Smallville did great, on a night that is hard to program for, Supernatural was the next show that skewed guy heavy on the net and she needed Thu. night after new bug hit VD, to launch another show,

    Smallville ended and they where trying to repest the same magic with Supernatural and Nikita combo, Nikita while not a hit did demo heavy with guys, it didn’t work but the new guy running the net likes the show and has bigger issues to deal with, like everything outside of Thur and Wed doing worst than ever and CW already being a tax rightoff net to start with

  • JONNYSBRO

    Damn the job was tanker. Honestly why doesn’t CBS move the Good Wife to Fridays at 8pm. Renew CSI NY next year 10th season final 13 episodes and then Blue Bloods. Honestly they would do well.

    ABC clearly has a winner in Last Man Standing but they could improve on Malibu Country it just isn’t the greatest show and it needs a better show to lead into Shark Tank which is a Friday staple. ABC has a strong Friday night but they need to replace MC IMO.

    Touch clearly tanked on this night. IMO FOX should move all there Tuesday comedies here. I don’t think they would do much worse here then on Tuesday.

  • disney rocks

    NBC 2013-2014 schedule-

    Wednesday-

    8-10- Wednesday night at the movies
    10-11- Chicago Fire

    Thursday-

    8- Parenthood
    9- IDK
    10- SVU

    Friday-

    8- Rock Center/dateline
    9- Dateline/rock center
    10- grimm

  • TerryJacksonNYC

    A few things. I know it’s common practice to compare ratings from one season premier to another, but does it make sense to compare ratings from a highly anticipated (and previewed) show’s first season premier to its second when it was moved to Friday?

    We already know what the ceiling is for a Friday night drama on Fox. It’s been established pretty clearly over the past five years or so (probably going back to before Sarah Connor Chronicles, but that show really established expectations for that night and time. When you add the fact that Touch is pretty much as close to a genre show as any of the others Fox has canceled from this slot, you have to wonder whether or not they’re going to be ok with a 1.0. I’m not saying they will be or should be, but there was no reason to expect any different outcome.

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