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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Gomer

    The job and its genre i.e. undercover bosses, how it’s made, are basically 1 hr infomercials for different businesses disguised as competition or reality shows.

  • http://tvbythenumbers.com Bill Gorman

    @TerryJacksonNYC, reasonable people can debate how to compare to a non-apples/apples premiere, but there are no possible comparisons to past Touch ratings that aren’t grim.

  • John A

    Funny reading down through the comments that hardly anyone gives a crap about Touch. It dont have any crazy Fanboys.

  • networkman

    CBS should have definately kept Undercover Boss during Sweeps. I feel CSI:NY’s numbers would have been even higher. IF CBS was so passionate about The Job, they should have premiered it after the Superbowl. That would have guarantee that it would have gotten decent ratings once it was moved to Friday. I found The Job to be rather entertaining. I found it to be a competitive reality show similar to Hell’s Kitchen. It also could be consider a rather intense game.

  • Kavyn

    Aside from the upcoming pre-emption, if Nikita marathons it’s remaining episodes it might be able to rise to a 0.6 by the finale, which would be phenomenal.

    Another 0.5 is surprising and really great for Nikita, it’s nice to see it rise even if it may drop again in the finals.

  • TerryJacksonNYC

    You’re absolutely right, Bill. There is no apples to apples comparison that makes sense, so I do think comparing the most recent airing would be the most reasonable method, but that would should show a 43% increase, since the last airing garnered a .7 (if postings from the past few days are true). Barring that, the 15% drop from the season finale would make the most sense. If you split the difference, there’s be a 25% net positive, but that’s just as crazy as any other “reasonable” method, since percentages don’t make sense unless there is a true apples to apples comparison.

    I’m not saying the show did well. And I’m not saying the show is any good. (I tried watching it last night, but my attention kept being diverted to the window; I knew it was snowing, but that wouldn’t normally matter if something was worth keeping my attention and Touch just wasn’t.) But I do believe the people at Fox knew exactly what they were going to get. And my question is whether or not that’s going to be enough. I’m guessing no, but I can’t see it being removed from the schedule.

    The best option Fox had would have been to premier Touch in the Fall and give it a chance to grow before it completely left everybody’s mind. Fringe could have waited until now, since it was going to be the last season and since Fox probably didn’t pay a thing for it. (In fact, Fox could have aired Fringe on Saturdays and it probably would have gotten the same numbers from the die-hards who were going to watch no matter what.) So, Fox screwed up. It might have had something to do with all of the changes to the show, but the most important change still hasn’t happened: Jake still isn’t talking, which means we get to see people chasing him around instead of him telling people what he’s actually doing, which might make the show more watchable, even though it’s too late.

  • martin

    what is with TV? do you think with the economy, people can’t afford TVs? or do most watch shows on-line? i just don’t get it!

  • Brian J

    I’m not sure there’s a bigger wasteland in TV than Fox on Fridays.

    ABC should seriously consider putting “LMS” and “MC” starting at 9:00 with “ST” leading up to it. “ST” seems to do well wherever it is, and perhaps each of the comedies could cross the 2.0 mark. If that were the case, ABC would really be in business on Fridays, and it could then spend more money promoting the night.

  • Kavyn

    @Ram unfortunately, Nikita has never adjusted up. It’s more likely that it will stay at a 0.5, with a possible decrease to 0.4.

  • http://tvbythenumbers.com Robert Seidman

    @TerryJackson: the “off season” (September 14) extra episode of Touch did draw a 0.7, but not sure a Friday before the season started is a reasonable comparison though it is certainly the most positive one. BTW, it was down 30%, not 15% from its season finale on May 31 (1.3).

  • networkman

    2 hours of Touch was too much considering the extremely slow pace of the show. And the drop in the second hour was to be expected going against CSI:NY and Shark Tank. People really wanted to support Keifer’s return to TV last season. But they can not get into this show. The concept is not that appealing and they must not be connecting to the boy.

    Last Man Standing is really thriving. Malibu Country should be doing stronger considering Reba’s fanbase. But the quality of the show was underwhelming so it is faltering. I would love for ABC to acquire Girl Meets World and place it on Friday along with The Neighbors.

  • Austin Lauran

    Does anybody know how Saturday night turned into a night of TV that people don’t watch? In the 80′s & 90′s, there were a bunch of high-rated shows on Saturday nights. Is it because times have changed?

  • Richard Steven Hack

    As expected, Nikita will fluctuate between .4 and .5 with occasional dips to .3 and rises to .6. No surprise there.

    This week’s episode was another “standalone”, although it did continue the subplot of Michael’s hand.

    What’s worse, however, is that the four files dumped on Ryan undoubtedly mean at least four more standalone episodes.

    They need to get Amanda and Ari back and start an arc that carries them to the season finale if they want to hold those .5 ratings, dismal as they are (but adequate for Fridays.)

    Of course, Nikita will get syndication anyway, and procedural shows do well in syndication as opposed to serial shows, in general anyway, so perhaps this is a deliberate strategy to make syndication easier. I still think the proper approach is to make a compelling show, serial or procedural. And this season has NOT been as compelling as previous seasons.

    They could bring Amanda and Ari back and STILL do procedural plots involving those characters if they wanted to. I think that would be a better approach.

  • R g Taylor

    Does anyone know when the decision will be made for renewal, I hope, or cancellation for Malibu Country? Reba is on a lot of shows plugging the show and I hope it makes a renewal.

  • http://tvbythenumbers.com Bill Gorman

    “Does anyone know when the decision will be made for renewal, I hope, or cancellation for Malibu Country? Reba is on a lot of shows plugging the show and I hope it makes a renewal.”

    The news will come no later than mid-May. A renewal announcement could come earlier, news of the cancellation probably not.

    Of course, the *decision* will be made earlier than the announcement/news, perhaps much earlier.

  • Beauty and the flop

    Practically all the cw shows were up this week, except for batb flop lol. Nikita gets a 0.5 on a friday and no leadin, batb got a 0.5 after a 1.3 leadin lmao, talk about pathetic.

  • http://tvbythenumbers.com Bill Gorman

    “Practically all the cw shows were up this week, except for batb flop lol. Nikita gets a 0.5 on a friday and no leadin, batb got a 0.5 after a 1.3 leadin lmao, talk about pathetic.”

    If you’re going to troll the BATB fans, at least troll them with correct information.

  • Richard Steven Hack

    Brandy: Still lacking in punctuation skills, I see.

    “now Emily Owens MD is gone Nikita is still the lowest rated show as 90210 did get a few 0.5_&0.6, better than Nikita which has two 0.5 only if this one holds in finals & no 0.6.ut tied when theyre at 0.4.”

    Except that a .5 on Friday beats a .5 on a regular week night.

    “Its pathetic that Nikita is getting the same 0.4 as five and six year old shows in only second and third season.”

    Again – everyone KNOWS the ratings are bad.

    “If Nikita adjusts down, it and 90210 will tie at 0.4 this week.”

    And a .4 on Friday beats a .4 on a regular week night. Try to keep up.

    “I expect its ratings to crash in a month and on cause of DST, early spring and the fact it alwsys drops in spring.”

    Instead it seems to be holding steady. I expect that Nikita has reached its bottom and will fluctuate between .3 and .6, with most episodes being .4 and .5. If Nikita “crashes” according to the reasons you cite, so will 90210 and the rest of the CW shows, although Fridays presumably will be harder hit. But that still leaves the fact that a rating on Friday beats an equal rating on a week night.

    Keep grasping at straws to prove Nikita won’t get a fourth season…

  • ZmaX

    @Richard Steven Hack

    interesting point there, but those 4 new missions will also lead to the development of the storyline they have going with the President threatening to terminate all of them.

    I’m sure it’ll get even more interesting as Division is pushed around and used by the government to kill for them. Ryan has started to show some “percy-ness” which seams is actually needed if they want to survive. They have some trouble ahead.

    But I definitely want to see what Amanda’s next move is.

  • TerryJacksonNYC

    @Robert

    You’re right about the 30%. I was just reading what was in the post. I could have done the math myself, but I took it for granted that it was correct.

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