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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • SJ

    @networkman

    You seem to be under the illusion that The Neighbors will actually live to see a second season. It won’t.

  • Richard Steven Hack

    charmedcraft: “everyone knows nikita will drop when the finals come out.”

    Didn’t a recent episode stay even, no downward adjustment? So much for your predictive skills.

    ZmaX: I did notice Ryan starting to act more like Percy. Maybe the overall story line the rest of the season will be the creeping “resurrection” of Division, with Nikita and Michael and the others having to go rogue again against Ryan and the President. The President is that female Vice President from season two that they didn’t get along with. Maybe Amanda comes back to replace Ryan? I think Maggie Q said something in an interview about how the season finale won’t be to everyone’s liking…

    I could get behind that plot – or any plot that makes the show more serial than procedural. Shutting down the “Dirty Thirty” just isn’t that interesting – although the one with the arms dealer dude was pretty good. But that one had Amanda in it, too, which illustrates my point that they could do “procedural” stories around the main villains without too much difficulty if they try.

    I also wonder why they’ve ignored that late season two subplot where Percy was trying to join another organization allegedly more powerful than even Oversight. The key to keeping a show interesting is always to expand the conflict to a new higher level. Like TVD did when they introduced the Originals.

  • TerryJacksonNYC

    @Robert

    I meant to include this. With no apples to apples comparison, the only real comparison would be one Friday show to another. This is all subjective, really, since Bill was ultimately right: there IS no such valid comparison, which is why none needs to be made. The 1.0 speaks (poorly enough) for itself.

  • maplab98

    Grande Nikita :) ojalá suba al 0.6

  • TerryJacksonNYC

    @SJ

    The Neighbors isn’t very good. (I can’t believe it’s from the same person who brought us Crazy, Stupid, Love.) But I do think there is at least a 50% chance it’ll come back, especially if they’re killing other, decent, shows like Apt. 23 and Happy Endings (though the jury isn’t OFFICIALLY out on that second one). The fact is the ratings are awful compared to Modern Family, but they’re pretty good compared to any comedy that isn’t on CBS.

  • JacobYates

    FOX now realizes their mistake in cancelling Terra Nova. I was close with my prediction. I predicted a .9 for Touch. If FOX had renewed Terra Nova though, the Following would still be on the air, as they would’ve taken a Kevin Bacon show over something like the Mob Doctor.

  • Kavyn

    @Terry The Neighbours is actually pretty enjoyable. It’s made me laugh more than most of the new comedies out there right now, although I wouldn’t say it’s better than shows like Modern Family.

  • Bookworm

    Touch will finish its episode order but I doubt it will be coming back next season.

    I do find it ironic that NBC moved Rock Center for Do No Harm and it is doing almost twice as good as that show. They should have just kept it on Thursday.

  • TerryJacksonNYC

    @JacobYates

    I’ve posted this about 1000 times, but one more will be fine.

    Fox did not have enough time to produce any quality version of Terra Nova that would have had a season longer than 12 or 13 episodes. (And this is saying something; after the delay of the pilot, those special effects were still pretty weak, even for TV.) Anyway, 13-episode seasons do not make money on broadcast television. They work for the first or last or maybe one in the middle of a long-running show, but they do not make money and even if the ratings were twice what they were, there was still a chance it wouldn’t come back because it costs too much to keep a show in production for 13-episodes/season when you need to rely on ad sales.

    I won’t talk about the ratings or the quality of Terra Nova any further because these subjects are irrelevant. The business is about ad sales and 208 minutes worth of advertising a season was NEVER going to pay for Terra Nova.

  • ZmaX

    @Richard Steven Hack

    yeah, I agree. I prefer serialized stories and hopefully they’ll make their way back to that in season 4.

    i remember reading that they are going to bring back Cyrus, the arms dealer again. So that’ll be nice. YES, finding the right balance between serialized and procedural for an episode is crucial. Buffy and Veronica Mars were great at that.

    Oh yeah, i’d forgotten about that storyline. I guess since Percy was the one dealing with them and he died, that was it. But It’ll be interesting if they bring that back and have the team using that group to help themselves out from under the President’s control.

  • Dan

    Why is everyone saying that there is not a new Nikita on next Friday because of Valentine’s Day? Valentine’s Day is on Thursday, not Friday, and the CW is airing new episodes of The Vampire Diaries and Beauty & the Beast. Seems to me The CW doesn’t have enough faith in Nikita to get higher ratings for sweeps month. And LOL at the people who think Nikita will break a 0.6! Highly, highly doubt it although stranger things have happened. I think Nikita will more than likely be adjusted down to a 0.4 instead. Also dying at the people bashing 90210 for getting a lower ratings than Nikita this week. Sad you need to bash a show that has been on a season longer and is in the CW’s death slot for getting 0.1 less in the 18-49 demo. Nikita fans are too much.

  • Dan

    Whoops forgot 90210 was on Mondays at 9, not Tuesdays. Still, more competition Mondays at 9 than Fridays at 8…and please don’t use the Friday excuse either because Grimm does great on Fridays and Supernatural did fantastic for The CW on Fridays so it is clear people will tune in if the show is interesting enough.

  • Peggy Sims

    Why would ABC even consider cancelling Malibu Country when it is one of the shows that has helped ABC rate well on Friday nights? I read this site frequently and ABC is holding its own on Friday night so why not advertise the Friday night shows more often during commercial breaks? Am I getting something wrong here?

  • Shepherd

    @TerryJacksonnyc
    “208 minutes worth of advertising a season was NEVER going to pay for Terra Nova.”

    And yet it did turn a profit. I’m sorry, but you simply have no idea what you’re talking about. For starters, TN was profitable, and that included the inflated cost of the pilot due to sets. Second, TN had about a 2 week turn around per episode, the idea that they could only produce 12 episodes a year is ludicrous. If you meant that they wouldn’t have time to produce more than 12 episodes from may (When they knew how poorly Touch was doing) to Sept., then ok, but you assume that they had to air the show in the fall which they didn’t. Third, they only ordered 13 episodes of Touch, so the notion that they needed more than 13 episodes is again mere conjecture on your part, shows can be retooled, costs reduced, and networks regularly pick up mid-season shows. I’m not saying they should have renewed the show, but your arguments are weak at best.

  • a p garcia

    Its kind of hard to watch Touch when Kifer Sutherland is so well known as Jack Bauer of 24 and now a wimpie on Touch! Reba should move Malibu Country to Texas or Oklahoma.

  • Jake

    @Peggy Sims: Malibu Country has respectable viewership (most-watched freshman comedy despite airing on Fridays; positive retention from LMS) but its A18-49 is less than impressive, unfortunately. I enjoy the show and am hopeful for a second season since it’s an ABC Studios production, but I would understand the decision if the network opted not to proceed with the series.

  • Mon

    CBS should pull The Job asap. It’s just going to get worse next week with Valentine’s weekend (I’m not sure if Vday affects ratings in the past like Halloween does) and the company that would be hosting is Cosmopolitan. Considering the HYPE it got this past few weeks (especially this week), there’s a little chance people who knows about the show but didn’t check it out last night would watch it next week.

  • gary m

    What’s impressive is for 2nd week in a row, Blue Bloods posts a total viewers rating that will be in the top 10 for the week from the Friday 10pm slot.

  • may

    Nikita :) Nice :)

  • networkman

    @SJ, I feel there is at least a 50% chance that The Neighbors return for a second season. I believe that it has decent retention following The Middle. In my opinion, it is performing better than Suburgatory which airs after Modern Family. The Neighbors could maintain 1.5-2.0 demo. This would benefit ABC’s friday night lineup if they chose to go with a two hour comedy block.

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