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TV Ratings Friday: 'Touch' Premiere Down, 'The Job' Debuts Low, 'Last Man Standing' & 'Nikita' Up

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February 9th, 2013

ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.6/5 1.4/4 1.3/4 1.0/3 0.4/1
Total Viewers (million) 6.047 6.529 8.226 3.765 1.027

Note: Due to local market weather pre-emptions in the Northeast, the fast nationals may be subject to more than the usual adjustments. Check back for the final numbers on Monday.

ABC was number one in adults 18-49 while CBS was on top with total viewers.

On ABC, Last Man Standing earned a 1.6 adults 18-49 rating up 14 percent from last week’s 1.4.  Malibu Country scored a 1.3 up 8 percent from last week’s 1.2 adults 18-49 rating. Shark Tank garnered a 1.9 adults 18-49 rating, even with last week. 20/20 notched a 1.3 down 13 percent from last week’s 1.5 adults 18-49 rating.

On CBS, the series premier of The Job scored a 0.9 adults 19-49 rating, down 53 percent from Undercover Boss’s 1.9 premiere on November 9. CSI:NY matched its season high with a 1.6 up 7 percent from last week’s 1.5 adults 18-49 rating Blue Bloods garnered a 1.5 among adults 18-49, even with last week.

On FOX, the season premiere of Touch earned a 1.0 adults 18-49 rating, down 70 percent from a 3.3 for last season’s premiere on March 22 and down 30 percent from  a 1.3 for the season finale on May 31. Your predictions were too optimistic.

On NBC a two hour Dateline garnered a 1.5 adults 18-49 rating up 36 percent from a 1.1. for last week’s one hour episode. Rock Center scored a 1.3 adults 18-49 rating up 63 percent from a 0.8 for its previous original episode on January 24.

On the CW, Nikita matched its season high with a 0.5 adults 18-49 rating up 25 percent from last week’s 0.4.

Overnight broadcast primetime ratings for Friday, February 8, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Last Man Standing 1.6/5 7.35
NBC Dateline (8-10PM) 1.5/5 7.04
FOX Touch (8-10PM) - Season Premiere 1.0/3 3.77
CBS The Job -Series Premiere 0.9/3 4.11
CW Nikita 0.5/2 1.42
8:30 ABC Malibu Country 1.3/4 6.19
9:00 ABC Shark Tank 1.9/6 6.19
CBS CSI: NY 1.6/5 9.44
CW The Carrie Diaries - R 0.3/1 0.64
10:00 CBS Blue Bloods 1.5/5 11.12
NBC Rock Center With Brian Williams 1.3/4 5.51
ABC 20/20 1.3/4 5.19

-

via press note:

In Late-Night Metered Markets Friday night: (some delays in Northeast
> markets for weather coverage): 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David
> Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49
> Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late
> Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4. 
> 
> * From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline"
> averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in
> the Local People Meters.
> 
> * From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5
> in metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late
> Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • sara

    Just a reminder, the executives at Fox delayed negotiations with David Shore for House until he got fed up and retired the show. SO instead of having the most popular show in the World and one with a smaller yet solid fan base, they got Terra Nova, Alcatraz, Touch, and Mob Doctor.

    And that’s not adding in NBC, who owned the show, and its amazing track record for this season. DO NO HARM should be their motto not their latest flop.

  • SJ

    @Terry Jackson

    ABC burning off episodes indicates that the end is near. I believe the show will wrap by late March and it will be the only original airing on the night after sweeps, which means that it won’t benefit from whatever lead-in The Middle provides. Plus it’s already sunk to a 1.6 rating w/o The Middle lead-in. Also, it loses demo points from The Middle, whereas Suburgatory last year usually built on it. The Neighbors is kind of like the ABC version of Partners. I believe their whole Wednesday night will look much better once Suburgatory goes back to airing at 8:30 and How to Live with Your Parents premieres post-Modern Family.

  • SJ

    @networkman

    I’m sorry, Suburgatory gets a 2.2-2.3 and The Neighbors a 1.8-1.9 and the latter is somehow doing better? I guess it’s retentionista o’clock somewhere…

  • http://tvbythenumbers.com Robert Seidman

    You’re right about the 30%. I was just reading what was in the post. I could have done the math myself, but I took it for granted that it was correct.

    Ha. sorry about that and fixed. I hadn’t thoroughly read the post so didn’t realize that’s where you’d plucked that number.

  • Oliver

    It seems clear to me that Fox canceled Terra Nova because they felt it was weak creatively. If they liked the show then they could have rationalised its high costs and middling ratings.

    I think they renewed Touch simply as filler, plus it’s sold to a million international Fox affiliates so I doubt they’re losing any money on it.

  • Chris

    If Fox isn’t losing money on Touch, that’s surprising. It’s certainly true that they probably aren’t making as much money as they could if they’d just canceled it last season and come up with something else.

    I expect they’ll keep it on the air and let it continue to hemorrhage viewers for however many weeks it takes to show all the episodes they bought, just because that seems to be Fox’s MO these days. I guess they could start burning them off two at a time just to get it over with faster, although honestly, they’d probably do better to keep that first hour as a rerun of The Following, because at least people watch that and advertisers will buy commercial time for that.

    I do wonder what exactly motivated them to buy a second season of Touch, though. If you want to stay in the Kiefer Sutherland business, why wouldn’t you just develop a new show for him instead of throwing money away on more episodes of a show that failed?

  • Kavyn

    @Dan The CW is airing a Valentine’s Day movie next Friday.

  • marion

    Watched “The Job” and can’t find any reason to return. I love “Shark Tank” and thought it would be a good companion. It looks like I will be using Friday nights to burn off my DVR’d shows.

  • TerryJacksonNYC

    @SJ

    You’re right. It’s a shame, too. Happy Endings is the best rip-off of Friends there has ever been (or likely ever will be). Another 23-episode season would have gotten the episode count to 80, which will be enough to get it into syndication within the next few years. Maybe TBS will play another role, a la Cougar Town. (To be honest, I don’t know how that’s working out for them.)

    @Shepherd

    You make some points, all of which I’ve argued. The reality is that the decision about Terra Nova was likely made BEFORE the end of the season, but while Touch was still doing well. There was little chance they were going to keep an expensive genre show going when they were going to have WB paying them to keep Fringe on the air and when their development season was already under way, with more affordable options (like The Following and the Mob Doctor).

    Terra Nova might have made money last year, but it was not going to keep making money with 13-episode seasons. Like I said, they can work for the first season, since the rates are set before any episodes run. But the rates they were going to get based on last season’s ratings would be MUCH lower than last year, so they’d only become profitable if they were able to produce more than 20 episodes, which was going to be impossible.

    Let’s say Terra Nova was the biggest hit of last year. It still was going to have a problem getting on the air THIS YEAR without the back nine being produced last year. And the reason why those episodes weren’t produced is because there wasn’t enough time. This was going to be a problem season after season and the network didn’t want to get into the business of keeping a show on the air for the purpose of keeping it on the air, especially when they were the production company AND the airing network. The costs were greater than the returns. The Fox network “made money” off of the show, but the production company did not, would not and could not.

  • SueP

    @Ram510- FYI, Supernatural’s last episode was #13 for the season. So it has aired the same number of eps as TVD and Arrow.

  • John A

    Suburgatory has a cushy lead in this year and is wasting the slot. It will get The Neighbours type ratings when moved back. Both shows are doing equally crappy.

  • DeanW

    What can I say about last night ?

    CBS – At 8 The Job was pathetic and hopefully it didn’t effect the dramas. CSI: NY matched its season high in the demo but lost 1 million viewers (probably because of The Job) and Blue Bloods had 11 million viewers which is VERY good for Friday at 10.

    ABC – Last Man Standing did good and Malibu Country was weak as usual (but i think it’ll be Renewed for a shortened second season). Shark Tank is Friday’s monster with a 1.9 and 6 million viewers. On the other hand, 20/20 lost its timeslot.

    FOX – The 2-Hour Season Premiere got a 1.0 which is pathetic. On the other hand the Show matched Fringe’s Series Finale but had more viewers. The Show is living its last week because it won’t get another Season.

    NBC – Nothing to say. It rates as usual !

    CW – Nikita was even with its Season high with almost 1.5 million viewers. The Show will return for a fourth Season because a 0.5 is VERY good for The CW on Friday.

  • joel

    That’s too bad about Touch. I just put it on in the background this afternoon and those were good episodes with action and intrigue. Not too far removed from 24 except for the subject matter.

  • Dan S

    Some may disagree with me when I suggest Grimm move to Thur at 10pm. It can certainly do a lot better than its predecessors did & keep Dateline & Rock Center on Fri. NBC though does need to dump 1600 which isn’t working. Maybe try out Go On after The Office & give TNN a break. They could plug in a variety of new shows on Tues like Hannibal or Crossbones & maybe just drop Smash as well.

  • cris

    I’m not a fan of Nikita but I think she did well last friday :)

  • beached

    Nakita..what a joke…1.5 mil viewers and .5 rating…That is so low most it’s embarassing….The whole CW is a bad joke..and people keep commenting on how good it is. Are you serious?

  • TerryJacksonNYC

    @Chris

    I’m not sure if Touch is profitable, but it isn’t as expensive as some of the other shows on the network. Sutherland is probably the highest cost related to the show but, since he is a producer, he might be taking cuts to keep the show going… who knows? Another point is that the show is mobil and can be produced anywhere. It can easily move to Vancouver and save a whole bunch more money. I’m not saying the show is worth it, but the question of profitability isn’t so easy to answer as with other shows that have had their production woes (costs and other issues aside) dragged through the press. Most of the concerns are unknown… or unknowable for the near future.

    Fox “bought” 13 episodes for this season. Since Fox produced it, though, the idea of “buying” is a little different than in the case of many other shows. They will lose money, but it will be split between two divisions, making it arguable in meetings as to whether or not to keep it going. The real question is whether or not they are going to be comfortable with the ratings it is getting. I think they knew all along that it was going to get ~1.0 ratings, since that has been the going rate for Friday night genre shows on their network for half a decade and it is not going to turn around, since ratings tend to drop ~10% per year, per show, per network.

    Touch will air all of the 13 episodes that were ordered. They will likely air through April if they air every Friday between March 22nd through April 26. This will keep them from losing money during a second sweeps period.

    I’m not for or against a renewal of Touch. I do think folks like us who enjoy following these things, that Fox should be applauded for even trying to air dramas in a slot where they know it will not work. It lets us ponder whether or not they are ahead of us in realizing something that we haven’t quite gotten yet. At some point 1.0 is going to be a phenomenal rating on Fridays. And that point isn’t too far away. Maybe they’re trying to find a way to make it profitable? I don’t see how it can work, but it is worth thinking about.

    FWIW, I think Fox could air episodes of some of their FX hits like American Horror Story, for instance, and it would do quite well without any extra cost to the studio or the network. NBC has done this with some Bravo hits in the past and I do think other networks have made such moves, but it might be a good idea to turn Fridays into a night that doesn’t require any new production at all.

  • Noel

    For those wondering, yes Nikita on its first season had a 1.0 and more in demo. Proof here: http://tvbythenumbers.zap2it.com/2010/09/24/tv-ratings-thursday-the-big-bang-theory-scores-at-8pm-greys-anatomy-tops-night-with-young-adults-my-generation-premiere-stalls/64978/

    That was when the show was shown on thursdays, ever since the move to fridays it has gone lower.

  • TerryJacksonNYC

    @DeanW

    Touch did not match Fringe’s series finale. It may be adjusted up to 1.1, but that remains to be seen. Still, I don’t think it matters. Fox knows what it’s getting on Friday nights. I don’t think they’re thrilled with what they’re getting, but I do think these ratings are included in their expectations, which means that the show isn’t failing. If they were expecting a 1.5, then this would be a major failure. But .9s – 1.1s are about as good as Fox is going to see on Fridays with any drama.

  • joel

    Renewing Touch was a ploy by FOX to stall with the production of the 24 movie. Now the tables have turned and Touch is a ploy by Sutherland to get FOX to stop stalling on the 24 movie. “We can make more episodes of Touch, OR….”

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