'Saturday Night Live' With Justin Bieber Delivers Average Ratings

Categories: Broadcast TV,Late Night TV Ratings

Written By

February 10th, 2013

 

This week's new episode of Saturday Night Live with Justin Bieber doing double duty as host and musical guest averaged a 2.7 adults 18-49 rating in the 25 markets with local people meters, down 4 percent from a 2.8  for the last new episode on January 26.

via press notes:

In Late-Night Metered-Market Household Averages for Saturday night:

"Saturday Night Live," with host and musical guest Justin Bieber
> (4.9/12 in metered-market households), dominated its time period.
> "SNL" scored the #1 rating of the night among ABC, CBS, NBC and Fox in
> metered-market households, topping all primetime telecasts on those
> networks.
>
> * In the 25 markets with Local People Meters, last night's
> "Saturday Night Live" averaged a 2.7 rating, 12 share in adults 18-49.
> "SNL" delivered the top rating of the night among ABC, CBS, NBC and
> Fox in the Local People Meters, more than doubling all primetime
> programming on those networks in 18-49.
>
>
> Saturday Primetime Results:
>
> * At 8 p.m. ET, "American Ninja Warrior" (0.7/2 in 18-49, 2.3
> million viewers overall) matched NBC's highest 18-49 rating in the
> time period since the January 5 Vikings-Packers NFL Wild Card playoff
> game. Excluding that coverage, "American Ninja Warrior" matched NBC's
> top rating in the hour since the December 1 airing of "It's a
> Wonderful Life." "American Ninja Warrior" is currently tied for #2
> for the hour among ABC, CBS, NBC and Fox in adults 18-49 and is #2
> outright among those networks in adults 18-34, men 18-34 and men
> 18-49.
>
> * At 9 p.m. ET, an encore telecast of "Chicago Fire" earned a
> 0.4/1 in 18-49 and 2.2 million viewers overall. From its first
> half-hour to its second, "Chicago Fire" grew by a tenth of a rating
> point in adults 18-49 (to a 0.5 from a 0.4) and by 16 percent in total
> viewers (2.4 million vs. 2.1 million).
>
> * At 10 p.m. ET, a rebroadcast of "Saturday Night Live," with host
> Adam Levine and musical guest Kendrick Lamar (0.8/3 in 18-49, 2.4
> million viewers overall), doubled its 18-49 lead-in to equal NBC's
> highest non-sports 18-49 rating in the time period since December 22.
> The "SNL" encore grew from its first half-hour to its second by 29
> percent in adults 18-49 (to a 0.9 rating from a 0.7), 22 percent in
> adults 25-54 (1.1 vs. 0.9) and 11 percent in total viewers (2.5
> million vs. 2.3 million).
>
>
> NOTE: All ratings are "live plus same day" from Nielsen Media Research
> unless otherwise indicated.
>

 

 
  • PixieLavender

    I heard it was funny & good!

  • Ricky

    I was expecting this night to be a god-awful train wreck…but it was much better than I expected, just like Bruno Mars’ stint. (Although, in this case, I still have not been convinced that the musical guest has any talent.)

    Definitely the “glice” bit will be sticking in my head for a good long time, along with the Bieber decoys and the surprise appearance of Whoopi Goldberg. I’m still glad I started super-late, though, because that meant I could skip through not only the music, but the stinking Californians bit as well, and still finish at 1am.

    I still wish they could have had Bieber as Miley Cyrus, the way Miley once played Bieber. That was one of my all-time favorite SNL bits, if only because it was one of maybe three times Miley ever made me laugh.

  • TVMAN

    Ehhh I couldn’t stand it. I don’t user beiber a gangster look. He can’t pull it off. Found most of his acting quite terrible…

  • TVMAN

    I don’t get beiber a gangster look*. ^^^

  • DenverDean

    Beiber’s “fans” are in bed way too early for SNL and anti-Beebs adults would avoid like plague. No surprise here.

  • frank

    The DVR ratings are going to be tremendous. 10 year old girls can’t stay up till 1 a.m.

  • Andies

    He’s only good at selling records to his young fans but that’s it. He pulls no weight when it comes to tv.. Remember his tv special? Tthat bomed, so I expected his apperance on SNL to be no different.. And looking at a few clips from last night.. horrible. JT did it better..

  • Mary

    Those aren’t very good numbers for Bieber. This was a weekend that people would be more inclined to stay in due to the weather. I’d also like to note that although he was number one in his time slot that there was nothing else on TV in that time slot on the networks in competition with NBC. Let this be a lesson just because people are number one in name doesn’t mean they are number one in fact. Bieber had no competition which more than likely was intentional and he still didn’t bypass the last original episode viewership. Don’t believe the hype.

  • Mary

    By the way parents showing their kids adult night time programming, might as well let them stay up how ever long they want because it defeats the point.

  • Michael

    I honestly thought this episode was going to break a record this season, lol.

  • Anna Bones Clarkwood

    Mary,

    There’s a difference btwn what they are allowed to watch vs a regular sleep schedule.

    We all should get 6-8 (kids even 10hrs) a night at a regular time. Which also includes no flickering screens (TV/Computer/IDevice etc) for a couple hours b4 bed as well.

    The actual programming, whether it be only the 8pm shows/Disney or include stuff such as Dexter is up to the parents to determine what they should allow their kids/teens to watch.

    SNL is not “that” mature, but even if it is, 11:30-1am is way to late for any teen to be up, even if it is a non School Night. It throws the sleep schedule way off balance. It is also easy enough to watch it off of the DVR during Sunday daytime or other times during the week that is not so late at night.

    I don’t want to debate morals here but just b/c ppl in their 20s stay up partying so late that they stumble home just b4 dawn doesn’t mean that those under 18 should also be allowed to stay up past midnight, esp during the school year.

    frank, DVR ratings for 18-49 demo probably will go up about the same as normal. However, the 12-17 demo will probably see a slightly bigger uptick than normal.

  • Sax

    Justin Bieber was an ok actor. But, his unplugged song performances showed how weak he currently is vocally (he was much better when he was younger). When he did ‘As Long As You Love Me,’ I kept thinking about how Carly Rose Sonenclar from X-Factor sang it so much better and actually gave the song life.

  • song cry

    That’s the one thing I’ve noticed about Bieber he doesn’t really contribute that strongly in TV ratings so this should’ve been expected but with the snowstorm last night you would’ve thought this would’ve gotten a heavy sampling.

  • Gary Middleton

    Outstanding episode.

    Ratings wise, ok, it was average. But that’s not a catastrophe at all, and didn’t that basketball game cut into it? I noticed Twitter was buzzing about the 5 OT game during SNL, when usually SNL owns that time period in the trending topics.

  • networkman

    Justin did good with the material that was given to him. He is still transitioning and has potential for growth as a singer and actor once he becomes more comfortable in his own skin.

  • Dan

    LOL at anyone who says it was good. That was terrible, the only good skit was the opening. Bieber is a no talent hack!

  • Sel

    I’m a big SNL fan and that was not fun!

  • Rebecca

    I only saw a few clips from the show, courtesy of a Zap2it article yesterday, and I haven’t seen the opening monologue yet but the show seemed “okay” – not great, not too terrible. I’m not a Bieber fan, but to me it doesn’t matter who hosts since I watch more for the comedy sketches with the regulars. It was nice to see ALL the SNL girls in a sketch together (the Grease one, which was only a little lame because didn’t they do that once already with Tina Fey and Jimmy Fallon back when he was about to leave SNL? I didn’t see the whole sketch that time, but it was “Summer Lovin’” I think). Bieber’s was funny, even if just for the jokes about his being so young/immature.

  • Gary Middleton

    “It was nice to see ALL the SNL girls in a sketch together (the Grease one, which was only a little lame because didn’t they do that once already with Tina Fey and Jimmy Fallon back when he was about to leave SNL?”

    Whole different premise.

  • Rebecca

    @Gary
    Yeah, I figured it was a different premise…but same scene. I don’t remember much about the Fey/Fallon bit – it was on during a special I saw within the last few years.

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