via press release:
Based on Live + 7 Day ratings for the week, ABC’s Modern Family emerged as TV’s #1 program of the week in Adults 18-49 (6.7 rating), leapfrogging over Fox’s American Idol-Weds (6.6) and American Idol-Thurs (6.2). In addition, Modern Family grew in the L+7 numbers to become the most-watched scripted show of the week (15.9 million).
Based on Nielsen’s TV playback data, Modern Family picked up +2.5 Adult 18-49 rating points and +5.11 million viewers in the Live + 7 numbers, qualifying as this season’s largest gains via time-shifted viewing for a single telecast. In fact, Modern Family has delivered the three biggest time-shifted gains among young adults so far this season with its 1/23/13 (+2.5 rating points), 12/12/12 (+2.5 rating points) and 10/24/12 (+2.4 rating points) telecasts. The ABC sitcom has been the biggest gainer among young adults on all 12 weeks of original telecasts.
Jumping 68% over its initially reported Live + Same Day rating, ABC’s freshman Nashville stood as the biggest percentage gainer during the week, growing to a 3.2 rating in the final Live + 7 numbers. In fact, ABC claimed 4 of the 5 biggest percentage gainers in TV playback on broadcast among Adults 18-49: Nashville - #1 (+68%), series finale of Private Practice - #3 (+67%), Modern Family - #4 (+60%) and Grey’s Anatomy - #5 (+60%).
- ABC delivered 4 of the Top 10 biggest overall gainers, with each show adding on at least 3 million viewers over their first-reported Live + Same Day numbers: Modern Family (+5.11 million), Castle (+3.68 million), Grey’s Anatomy (+3.65 million) and Nashville (+3.00 million).
· Among Adults 18-49, 5 of ABC’s series registered substantial ratings increases of at least 1.0 rating point: Modern Family (+2.5 rating points), Grey’s Anatomy (+1.8 rating points), Nashville (+1.3 rating points), Castle (+1.0 rating points) and Private Practice (+1.0 rating points).