‘America’s Funniest Home Videos’ Hits a Season High in Adults 18-49

via press release:

ABC’s “America’s Funniest Home Videos” Earns a Season High with Adults 18-49


Returning to Original for the First Time in 3 Weeks Against “The Grammys,” ABC’s “Once Upon a Time” Retains Over 90% in Adults 18-49 and Beats Fox’s Comedies


Season to Date, “Revenge” is Up by 25% in Viewers and by 28% in Adults 18-49



“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” ran a strong second in Adults 18-49 (1.8/5) and ranked No. 1 with Men 18-49, Adults 18-34, Teens 12-17 and Kids 2-11.


  • “AFHV” hit a season high in Adults 18-49 with its top rating since May 6, 2012.


“Once Upon a Time” (8:00-9:00 p.m.)

On its first original telecast in 3 weeks against the “Grammy Awards,” ABC’s “Once Upon a Time” built on its lead-in at 8:00 p.m. (+22%) to earn second place Adults 18-49, with a 16% lead over its nearest regular competition (2.2/5 vs. 1.9/5 for Fox’s “The Simpsons”/”Bob’s Burgers”).


  • Despite facing the “Grammy Awards,” “Once Upon a Time” retained more than 90% of its last first-run telecast in Total Viewers (91%), Adults 18-49 (92%) and Kids 2-11 (100%).


“Revenge” (9:00-10:00 p.m.)

Also returning to original for the first time since January 20th during the 9:00 p.m. hour, ABC’s “Revenge” drew 21% more viewers than Fox’s comedies (5.1 million vs. 4.2 million for “Family Guy”/”American Dad”).


  • Season to date, ABC sophomore “Revenge” is up 25% in Total Viewers and 28% in Adults 18-49 from the same point in its freshman season.


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


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