Live+7 DVR Ratings: ‘Modern Family’ Again Leads Adults 18-49 Ratings & Viewership Gains; ‘Nashville’ Earns Biggest Percentage Increase in Week 18

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the eighteenth week of the 2012-2013 season (January 21-27), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.5 adults 18-49 ratings points.

Nashville topped the % adults 18-49 ratings increase from DVR viewing, adding 68% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding  5.106 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-01/23 ABC 4.2 6.7 2.5 60%
2 FOLLOWING, THE-01/21 FOX 3.2 5.1 1.9 59%
3 GREY’S ANATOMY-01/24 ABC 3.0 4.8 1.8 60%
4 NEW GIRL-01/22 FOX 2.2 3.7 1.5 68%
5 GLEE-01/24 FOX 2.6 4.0 1.4 54%
6 NASHVILLE-01/23 ABC 1.9 3.2 1.3 68%
7 2 BROKE GIRLS-01/21 CBS 3.7 4.9 1.2 32%
8 OFFICE-01/24 NBC 2.0 3.2 1.2 60%
9 CRIMINAL MINDS-01/23 CBS 3.1 4.3 1.2 39%
10 HOW I MET YOUR MOTHER-01/21 CBS 3.7 4.8 1.1 30%
11 CSI-01/23 CBS 2.7 3.8 1.1 41%
12 AMERICAN IDOL-WEDNESDAY-01/23 FOX 5.5 6.6 1.1 20%
13 CASTLE-01/21 ABC 2.0 3.0 1.0 50%
14 PRIVATE PRACTICE-01/22 ABC 1.5 2.5 1.0 67%
15 MENTALIST, THE-01/27 CBS 1.9 2.9 1.0 53%
16 AMERICAN IDOL-THURSDAY-01/24 FOX 5.2 6.2 1.0 19%
17 FAMILY GUY-01/27 FOX 2.9 3.9 1.0 34%
18 PARENTHOOD-01/22 NBC 1.8 2.8 1.0 56%
19 MIKE & MOLLY-01/21 CBS 3.3 4.2 0.9 27%
20 HAWAII FIVE-0-01/21 CBS 2.3 3.1 0.8 35%
21 BONES-01/21 FOX 2.3 3.1 0.8 35%
22 30 ROCK-01/24 NBC 1.4 2.2 0.8 57%
23 PARKS AND RECREATION-01/24 NBC 1.7 2.5 0.8 47%
24 MIDDLE, THE-01/23 ABC 2.5 3.2 0.7 28%
25 MINDY PROJECT-01/22 FOX 1.5 2.2 0.7 47%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 NASHVILLE-01/23 ABC 1.9 3.2 1.3 68%
2 NEW GIRL-01/22 FOX 2.2 3.7 1.5 68%
3 PRIVATE PRACTICE-01/22 ABC 1.5 2.5 1.0 67%
4 OFFICE-01/24 NBC 2.0 3.2 1.2 60%
5 GREY’S ANATOMY-01/24 ABC 3.0 4.8 1.8 60%
6 MODERN FAMILY-01/23 ABC 4.2 6.7 2.5 60%
7 FOLLOWING, THE-01/21 FOX 3.2 5.1 1.9 59%
8 NEW NORMAL-01/22 NBC 1.2 1.9 0.7 58%
9 30 ROCK-01/24 NBC 1.4 2.2 0.8 57%
10 PARENTHOOD-01/22 NBC 1.8 2.8 1.0 56%
11 SUPERNATURAL-01/23 CW 0.9 1.4 0.5 56%
12 GLEE-01/24 FOX 2.6 4.0 1.4 54%
13 VAMPIRE DIARIES-01/24 CW 1.3 2.0 0.7 54%
14 MENTALIST, THE-01/27 CBS 1.9 2.9 1.0 53%
15 HART OF DIXIE-01/22 CW 0.6 0.9 0.3 50%
16 CASTLE-01/21 ABC 2.0 3.0 1.0 50%
17 90210-01/21 CW 0.4 0.6 0.2 50%
18 EMILY OWENS MD-01/22 CW 0.4 0.6 0.2 50%
19 PARKS AND RECREATION-01/24 NBC 1.7 2.5 0.8 47%
20 MINDY PROJECT-01/22 FOX 1.5 2.2 0.7 47%
21 1600 PENN-01/24 NBC 1.3 1.9 0.6 46%
22 GO ON-01/22 NBC 1.3 1.9 0.6 46%
23 CSI-01/23 CBS 2.7 3.8 1.1 41%
24 CARRIE DIARIES-01/21 CW 0.5 0.7 0.2 40%
25 CRIMINAL MINDS-01/23 CBS 3.1 4.3 1.2 39%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-01/23 ABC 10835 15941 5106 47%
2 FOLLOWING, THE-01/21 FOX 10420 15095 4675 45%
3 CASTLE-01/21 ABC 8821 12497 3676 42%
4 GREY’S ANATOMY-01/24 ABC 9015 12667 3652 41%
5 MENTALIST, THE-01/27 CBS 10496 13945 3449 33%
6 CSI-01/23 CBS 11480 14841 3361 29%
7 HAWAII FIVE-0-01/21 CBS 9848 13017 3169 32%
8 CRIMINAL MINDS-01/23 CBS 11928 15029 3101 26%
9 NASHVILLE-01/23 ABC 5511 8512 3001 54%
10 GLEE-01/24 FOX 6789 9592 2803 41%
11 NEW GIRL-01/22 FOX 4053 6534 2481 61%
12 2 BROKE GIRLS-01/21 CBS 11562 13938 2376 21%
13 AMERICAN IDOL-THURSDAY-01/24 FOX 15647 18021 2374 15%
14 PARENTHOOD-01/22 NBC 4867 7241 2374 49%
15 AMERICAN IDOL-WEDNESDAY-01/23 FOX 16073 18442 2369 15%
16 PRIVATE PRACTICE-01/22 ABC 5315 7621 2306 43%
17 BONES-01/21 FOX 8531 10799 2268 27%
18 GOOD WIFE, THE-01/27 CBS 9349 11488 2139 23%
19 OFFICE-01/24 NBC 4192 6235 2043 49%
20 MIKE & MOLLY-01/21 CBS 10892 12894 2002 18%
21 HOW I MET YOUR MOTHER-01/21 CBS 10072 12013 1941 19%
22 FAMILY GUY-01/27 FOX 5631 7261 1630 29%
23 MIDDLE, THE-01/23 ABC 8547 10159 1612 19%
24 DECEPTION-01/21 NBC 3611 5037 1426 39%
25 LAST RESORT-01/24 ABC 5491 6894 1403 26%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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