'The 55th Annual Grammy Awards' Scores 28.37 Million Viewers -- Second Largest Audience Since 1993

Categories: Network TV Press Releases

Written By

February 11th, 2013

via press release:

"THE 55TH ANNUAL GRAMMY AWARDS" SCORES 28.37 MILLION VIEWERS--SECOND LARGEST AUDIENCE SINCE 1993

 

Award Broadcast Posts Second Highest Adult 25-54 and Adults 18-49 Ratings Since 2004

 

Grammy's Set New Awards Show Social TV Record with 18.7 Million Social Media Comments

 

            THE 55TH ANNUAL GRAMMY AWARDS delivered 28.37 million viewers—the second largest audience for the awards broadcast since 1993, according to Nielsen updated preliminary live plus same day ratings for Sunday, February 10.

 

From 8:00-11:30PM, THE GRAMMY AWARDS (S) posted a 15.9/25 with 28.37m viewers, 11.2 in adults 25-54, 10.1 in adults 18-49 and 9.3 in adults 18-34.

 

This is the GRAMMY's second best delivery in viewers since 1993 and second best delivery in both adults 25-54 and adults 18-49 since 2004 (all behind 2012's broadcast).

 

Compared to the 2011 ceremony (on February 13, 2011), CBS was up +7% in households (from 14.8/25), +4% in adults 25-54 (from 10.8/26), +1% in adults 18-49 (from 10.0/27) and added +1.70m viewers (from 26.67m, +6%).

 

THE 55th ANNUAL GRAMMY AWARDS® also set a new social TV record for an award show with more than 18.7 million social media comments, second only to the 2013 Super Bowl, and topping the social TV record it set last year by +44%.  (Source: Bluefin).

 
  • DenverDean

    Considering it didn’t have Whitney passing nor Adele buzz, those are impressive numbers. The Grammy’s are definitely on an upswing. The move from an old person’s show to a much more contemporary, buzz worthy show has been quite amazing.

  • Meanie

    I think the reason it did good cause all the big artist was there that can draw a audience(Bey, Chris Brown Adele, Rihanna, Carrie Underwood, etc). They would of have bigger numbers is Justin Beiber was there, those teens girls love him.

    I see this year they were aiming for a younger audience. You can tell by who they had performing and who they were heavily promoting.

    I still don’t see why it needed to be 3hrs + I fell asleep after 2hrs.

  • Nick

    Glad Grammys are doing well, but let’s be honest – most of last night was a snoozefest. Only a handful of good, memorable perforamances (Carrie Underwood, Kelly Clarkson, Maroon 5/Alicia Keys, Rihanna kinda). It’s much, much better when Lady Gaga and Katy Perry and P!nk are performing.

  • Ashton Butcher

    Didn’t even watch it for the first time in like 4-5 years and it didn’t sound like I missed a good show but good for them.

    The two awesome things that seem to come out of this was Timberlake’s comeback performance, LL Cool J’s performance, and most of all Taylor Swift’s heel turn as she dissed her ex-boyfriend. I would’ve loved to have seen that live.

  • outlawz

    only the bob marley tribute was good everything else was a snoozfest hope next year they do a tribute to the goat 2pac

  • Brian

    Pleease! The Grammys Suck so bad it isn’t funny..can’t believe how many people or i should say teens…will actually watch those Horrible acts that call themselves singers!
    Today’s music is mostly Trash!

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