‘The Following’ Adds Nearly 10 Million Viewers to its Premiere Episode via Encore Showings, DVR, On Demand and Online Streaming

The premiere episode of The Following added nearly 10 million viewers since its January 21 premiere via DVR viewing, encore showings, VOD and online streaming to arrive at a total of 20.34 million viewers. See the chart/list below for a breakdown of these viewership gains.

via press note:

Total Viewing of THE FOLLOWING Premiere Episode

1/21/13 premiere (Live + Same Day): 10.42 million viewers

1/21/13 premiere (L7 gain):  4.68 million viewers

1/25/13 encore (L7): 2.84 million viewers (Note: This factors out 25% duplication with first airing)

4-14 Day VOD: 1.02 million plays  (Note: The first 3 days of VOD are already included in Nielsen’s L7)

Streams (FOX.com and Hulu through 2/8/13): 1.38 million initiated streams

Total Audience: 20.34 million


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