‘The Following’ Adds Nearly 10 Million Viewers to its Premiere Episode via Encore Showings, DVR, On Demand and Online Streaming

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The premiere episode of The Following added nearly 10 million viewers since its January 21 premiere via DVR viewing, encore showings, VOD and online streaming to arrive at a total of 20.34 million viewers. See the chart/list below for a breakdown of these viewership gains.

via press note:

Total Viewing of THE FOLLOWING Premiere Episode

1/21/13 premiere (Live + Same Day): 10.42 million viewers

1/21/13 premiere (L7 gain):  4.68 million viewers

1/25/13 encore (L7): 2.84 million viewers (Note: This factors out 25% duplication with first airing)

4-14 Day VOD: 1.02 million plays  (Note: The first 3 days of VOD are already included in Nielsen’s L7)

Streams (FOX.com and Hulu through 2/8/13): 1.38 million initiated streams

Total Audience: 20.34 million


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