'The Walking Dead' Premiere Delivers Largest Audience in Series History With 12.3 Million Viewers

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February 11th, 2013

 

The Walking Dead premiere earned a series high 6.1 adults 18-49 rating. Your predictions were about right.

via press release:

 

AMC’S “The Walking Dead” SEASON THREE PREMIERE DELIVERS 12.3 MILLION VIEWERS MAKING IT THE LARGEST AUDIENCE IN SERIES HISTORY

 

LAST NIGHT’S EPISODE CEMENTS  

AMC’S “The Walking Dead” AS THE #1 TELEVISION PROGRAM OF THE SEASON AMONG ADULTS 18-49 WITH SERIES AVERAGE OUTDELIVERING HITS INCLUDING “Modern Family,” “NCIS,” “The Big Bang Theory,” “Two and a Half Men,” “DUCK DYNASTY,”

AND “American Horror Story

 

 “TALKING DEAD” DELIVERS 2.7 MILLION

ADULTS 18-49 AND 4.1 MILLION VIEWERS

 

New York, NY – February 11, 2013 – Last night, AMC’s mid-season three premiere of “The Walking Dead” returned with its largest audience ever in series history delivering 12.3 million viewers at the 9pm premiere.  The previous record was 10.9 million viewers from the season three premiere on October 14, 2012. The episode is also the strongest telecast for a series in basic cable history for adults 18-49 with 7.7 million. These results shatter the hit series’ previous record with an increase of +6% (A18-49) over the October 14, 2012 season three premiere. “The Walking Dead” season three series average for adults 18-49 delivers 6.8 million outperforming other television series season averages including “Modern Family,” ‘The Big Bang Theory,” “Two and a Half Men,” and “NCIS.”  In addition to the 9 PM premiere, the show encored at 11 PM, midnight and 2am, delivering 16.6 million viewers for the night.

 

Following the 9 PM premiere of “The Walking Dead,” AMC premiered a new episode of “Talking Dead” at 10 PM. 4.1 million viewers tuned in to the live show.  Hosted by Chris Hardwick, “Talking Dead” is a companion series to “The Walking Dead” and features Hardwick and fans, actors, producers and other TV enthusiasts, discussing and dissecting that night’s “Dead” premiere. The series expanded to a full hour with the final 8 episodes of season three.

 

"When you look at numbers like this, the first thing that comes to mind is how grateful we are to the fans of this show.  They embrace ‘The Walking Dead’ in a way that we wanted to believe was possible but we never take for granted,” said Charlie Collier, AMC’s president. “The cast and crew put everything they have into making this show. They’re a phenomenally talented group who truly give their all. We congratulate everyone involved.”

 

Key Nielsen Highlights for the season three B premiere of “The Walking Dead”:

 

  • 9pm airing – 7.3 HH rating with 12.3 million viewers; a +40%/+51% increase respectively over last year’s season 2B premiere
  • 9pm airing - Adults 18-49 delivered 7.7 million viewers; a +44%  increase over last year’s season 2B premiere
  • 9pm airing - Adults 25-54 delivered 6.7 million viewers; a +51% increase over last year’s season 2B premiere.
  • 9p premiere, 11p, midnight and 2a airings grossed to 16.6 million viewers, 10.7 million Adults 18-49 and 8.9 million Adults 25-54

 

Key Nielsen Highlights for the season three B premiere of “Talking Dead”:

 

  • 10pm:         2.6 HH rating with 4.1 million viewers, +225%/+371% vs. last year’s season 2B premiere.
  • 10pm:         2.7 million Adults 18-49, +396% vs. last year’s season 2B premiere.
  • 10pm:         2.3 million Adults 25-54, +369% vs. last year’s season 2B premiere.

 

Source: Nielsen. Live+SD. M-Sa 8P-11P/Su 7P-11P. The Walking Dead Season 3B Premiere (2/10/13); Season 3 To Date 10/14/12-2/10/13 vs. 12/13 Season to Date (9/24/12-2/7/13) Broadcast and Cable.  9/13/93-2/7/12,   Ad Supported Cable, Telecast Level Data.  Excluding Sports, News, Specials.  A18-49 (000).  3B Premiere (2/10/13) vs 2B Premiere (2/12/12).  Qual Avail Upon Request. 

 

Hailed by Entertainment Weekly as “the greatest thriller ever produced for television,” “The Walking Dead” has become a juggernaut on social media. The series currently has close to 15 million likes on Facebook and last night “The Walking Dead” was a top trend on Twitter for the night of the mid-season premiere. Based on the comic book series written by Robert Kirkman, the Emmy Award-winning series tells the story of the months and years that follow the zombie apocalypse. It follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home.

 

About AMC

AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories.  AMC's original stories include: “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell On Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About.  AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv.  AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

 

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  • DW

    i’m waiting for the next show runner to be let go than the renewal.

  • Jeff

    HOLY COW! How high can this show get? WOW! It is dismantling the Sunday 9pm hour against the networks.

  • kpinantioch

    WOW! Incredible numbers.

  • KJ Styles

    When you consider than AMC is in much fewer homes than CBS is, Walking Dead KILLED the Grammys.

  • Machayla

    LOL @ ALL THE PEOPLE WHO WANT THIS SHOW TO FLOP LOL.OLOLOLOLOLO

  • Kyle7

    Just how high will the ratings ceiling for this show eventually be? I would not be surprised by a 7.0 either for the season finale or for the S4 premiere. But I have no idea how long it will continue to grow. If they play their cards right, could it crack a 10 at some point down the line? That seems ludicrous, but this time 2 years ago a cable show cracking a 6.0 was equally ludicrous.

  • Mike

    Cool. Well deserved !!

  • john

    ABC only had a combined 6.2 for its entire night.So happy that Walking Dead did so well.

  • gostweek

    They should just renew this for season 5.

  • Ultima

    @KJ Styles
    When you consider than AMC is in much fewer homes than CBS is, Walking Dead KILLED the Grammys.

    Nonsense. The reach is 97% for CBS and 84% for AMC. The Walking Dead had a ~7.1 rating for households with AMC, still far below the Grammys with 10.1.

  • Max 2: Max’s Revenge

    OVERRATED!!!!!!!!!!!

    Hopefully this show has peaked on this date and declines from here.

  • CookyMonzta

    @PurpleDrasi: My bad. I haven’t watched that many episodes; but I’ve watched enough to know that it is really good $#!+! I gather that someone by now has figured that going Connor MacLeod on the dead (that is, chop their heads) will bring down many of them. Or have I missed too much? I gotta watch the repeat to see where they’re headed with this show.

  • somebody

    Retarded ratings, great episode (other than Andreas speech). I can’t wait to see where they take it from here with what was set up last night.

    I read in the regular Sunday ratings post that the hype wasn’t there for this…that is completely false. People who don’t watch the show were getting annoyed with all of the people saying “The Walking Dead is back tonight!” on facebook hours before the premiere aired. Their were advertisements everywhere. If anything I think it was hyped more than the season premiere.

    For a cable show to get a 6.1 is just insane. I hope the show doesn’t suffer in quality with Glen leaving next year and AMC makes the right decisions to keep this show as addicting as it is.

  • Jeremy

    AMC better not get careless with this show. It’s difficult to gain numbers like these especially halfway through it’s third season and especially when it’s up against the Grammys.

  • Matthew Pagazani

    UN REAL, THIS SHOW IS A BEAST. a str8 up BEAST

  • cimmer

    Hurray!

  • Nick

    With the Grammy’s doing a 10.4 TWD did a 6.1? Absolutely remarkable.

  • Wright

    Great news. Especially when combined with CW renewals. I’m going to go have a drink now.

  • Ian

    and thats competing with the grammys…

  • TerryJacksonNYC

    I wonder if any Scandal fans are worried, since the show is going to start airing on Thursday nights at the same time… but in B&W. It will be a different enough viewing experience to warrant it. And I do think some of the people who aren’t comfortable with the gore (last night’s episode had what is probably the goriest scene ever other than the baby’s birth). I do think it will do well… but how well?

    I watch Scandal on Hulu. I will be checking out the pilot of TWD this week… in B&W. It should be fun.

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