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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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Written By

February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Blake

    @Ultima
    You’re doing wonders wading through bull.

  • Skylar James

    Yes I would sacrifice the movie, and air against one of those events. A movie is a movie, its a serialized show that people need to keep track of. Red Widow didnt need to get a special premiere either, that was ABC’s decision.

  • brian

    Scandal > Revenge

  • Kavyn

    Max is officially my favourite troll on tvbtn.

  • Skylar James

    @Ultima: So they have room for 9, they should air 9, and then air the remaning episodes 3 episodes in Jan/Feb against normal competition. That brings the total to 12 episodes. They certainly can air 10 episodes in fall.

  • Blake

    @Skylar James
    So what’s your schedule then? You’d start on January 27 or March 03 or when?

  • Fred

    @Rebecca

    Agreed

  • Liam

    I think ABC should change its airing patterns. September to December airing 11 episodes. Break for Jan/Feb, return in March airing the final 11/12 episodes of the season, all without breaks. They should really try it next year and avoid all the awards shows. And the first episode back in the new year would follow the Oscars so possible ratings bump from some extra promotion from it.

  • SJ

    @Blake

    Sure, many would complain either way, but the split-season model has been working out well for cable for years, I fail to see why it wouldn’t work on ABC for these two dramas. Also I posted what I believed was an ideal schedule for both shows a few pages back and it didn’t include airing repeats during sweeps – except, of course, against the Super Bowl.

    And while the “one week on/two weeks off/one week on” and so on schedule is less than perfect, it seems to be working out for CBS and The Good Wife. TGW only aired against the Golden Globes, won’t be competing against the Oscars and will effectively only air one episode during sweeps, just like last year. And yet its ratings likely won’t suffer, just like last year.

  • Ultima

    @Melissa
    You’re officially my favorite commenter of the day.

    Yay! :mrgreen:

  • Skylar James

    @Blake: well to air in March, they can only air 9 episodes then. If a season has 22 episodes, they would need to fit 13 episodes in falltime, which is not possible.

    So I’d suggest 10 episodes in fall, 3 episodes in Jan/Feb against normal competition, and then run the remaining 9 episodes from March to May in a row. Its not like they arent airing OUAT/Revenge this year with constant on and offs… might as well air those 3 episodes when there is no big event.

  • kalesce

    Here is the problem with the Grammies: they are meaningless.
    They have some guy come out in a headband and a banana suit sing tunelessly and whistle and this is the guy who gets 2 awards. He wouldn’t even pass an American Idol audition.

  • The Original J

    This site has really gone down the drain since Max/Bill Gorman has been incessantly trolling the comment section.

  • Holly

    @kalesce,

    Here is the problem with the Grammies: they are meaningless.

    As opposed to all the other super-meaningful awards shows?

  • Blake

    @ Skylar James

    So, you ARE suggesting the ridiculous schedule I posted above. Holiday break, then just 1 episode. And then immediately 2 weeks off, etc.

    9 episodes in the fall with 1 preemption. 3 consecutive episodes in January. 2 back-to-back episodes between Superbowl and the Oscars. And then 8 more in the spring. Constant on and offs?!

  • alffan

    What ABC should do this is:

    Take DWTS and The Bachelor and run them on Sunday so they have something that can run between cycles in January like the Bachelor does

    Take OUAT and Revenge and move them to Monday where they can run and not have the issue of dealing with awards show.

    I’d run the DWTS results show at 8pm Mon and then OUAT and Revenge from 9-11pm.

    In the Bachelor cycle, they can run Winter Wipeout…

    OUAT and Revenge lean female. I’d actually start them late and run consecutive during the Voice hiatus…

  • Ultima

    @Charles
    The numbers may be expected for the network but the fans don’t feel confortable with this situation.

    Fans should only care if they don’t own a DVR or the internet (assuming they were watching whatever ABC was counerprogramming).

    ABC is stupid to put new episodes against big eventes

    They got hit a bit harder than usual this year, but I still think it’s the correct programming move. Especially last night, you can’t just punt during sweeps with two Sundays already dominated (Super Bowl and Oscars).

    NBC should be getting all the crap for stupid programming decisions. A sub-1.0 average for Sundays for the entire sweeps period? That’s ridiculous. Even CBS airs The Amazing Race against the Oscars.

  • Skylar James

    @Blake: whats the point in airing back to back episodes when a large part of your audience isn’t watching the episode because some big event is on? Personally I think the “ridiculous” schedule would work better for them…

  • Skylar James

    @alffan: actually that is a good suggestion, moving DWTS/Bachelor to Sundays would certainly avoid all these problems. OUAT/Revenge going to Mondays would be a smart move.

  • alffan

    Traditional scheduling is over. These serialized shows get permanent damage. Revolution would have been dead had NBC scheduled it without The Voice.

    CBS has a better system with procedurals and strong sitcoms.

    However, ABC and NBC do not nor does Fox (although AD repeats well and did ok last night).

    I’d love to see the live + 7 day on OUAT and Revenge and see how much DVR usage was picked up last night. I know I watched the Grammy’s and then watched Revenge after that.

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