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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Charles

    @ultima CBS can handle it, this is a fact. DVR and iTunes count for ABC? Not a lot. Why are you making a big deal with this? NBC it’s not a problem, consedering they have NFL and other big events. Repeats doesn’t count, my dear. Just live your life and accept people’s opinion, ok?! Have a nice day.

  • Skylar James

    @Blake: I agree. But people were already talking about the drop in quality 3 episodes into the new season, yet ratings were fine throughout fall, if not even slightly better than last year. It was until the past few episodes that they really took a nosedive, against big events. Sure ratings can bounce back, but will they bounce back to the mid 2′s? I doubt it.

  • Ultima

    @chrisss
    Obviously, NBC’s ratings aren’t great, but averaging 0.8 with repeats is probably still pretty profitable for them.

    Maybe. However, it sucks for the local affiliates who’s advertising rates are based off of sweeps months.

  • Ian

    I loved Revenge last night! And Once was good too! ABC needs to stop scheduling it’s shows against big events like the Grammy’s. They did it consistently to Desperate Housewives which is probably a good reason why ratings were always low in the Spring. I think Revenge will rebound in coming weeks and probably settle in the 2.2 to 2.4 range. But I think it will definitely be back for a third season!

  • CrimTV

    @Melissa

    You can’t compare Desperate Housewives to Revenge just because it’s an 8 season show. Desperate Housewives premiered in 2004 with 20-30 million viewers every week and was down to 6.5 million for 2012 Grammys, yet Revenge started at 10 million and got 5 million

  • BigBrotherFan

    That stupid show Downton Abby I wish to god it just go away! What a boring show beyond belief! I was over @ my parents house a few weeks ago and the BRITISH next door neightbour forced this garbage upon me (of course!) as him and my mom where watching it. I fell asleep on the chair and fell off and smacked my head. Thats how boring this stupid show is. agh I TAKE THE SINKING REVENGE ANY DAY OR NIGHT OVER ONE SECOND OF THIS. FOR SURE IT’S DEMOS MUST BE LIKE 4.0 HH rating and 0.1 18-49 demo..LOL

    The walking dead is painfully overrated.

  • TerryJacksonNYC

    @Ultima

    I usually agree with everything you say. But I do think that the Gunsmoke Rule pretty much refers to shows from the DISTANT past. Comparing two shows in the same slot one season apart from each other isn’t breaking any such rules, especially if the second show did better than the first show during the previous year.

    I’m with everybody who believe Revenge is going to be fine. In fact, it’ll have a fourth season… easily. But let’s not call people out on stuff that might have a basis but doesn’t hold. At least not just because we feel like it.

  • debsafan

    I love OUAT and Revenge. Thought it would have trouble against the Grammies. Should have shown reruns. ABC is good at that. I hope they don’t cancel two of their really good shows. But they’ve done it before.

  • Blake

    @Skylar James
    That’s because people loved season 1 and kept hoping it would get back on track. The ratings did soften somewhat in the course of the fall already.

    I just don’t think you’d be in the 2s if they aired 1 episode every 3 weeks either. And you can be sure fans would complain about that schedule, too.

    In any event, I do hope the show recovers. But it needs to be a fun show like last year.

  • Shepherd

    WooHoo!! :)

  • Skylar James

    @Blake: what do you think about moving the show to Mondays along with OUAT?

  • DenverDean

    After seeing TWD record setting performance – all the Bingo excuses for ABC shows opposite BIG events is washed. A 40%+ increase over S2B ratings. Amazing!

  • eridapo

    @ Ultima

    I hate to disagree, but the network chiefs have said Sweeps is meaningless now. The only one’s that still care about it are some local markets, and based on the numbers of ABC last night I’m sure some of them aren’t too happy.

    If people are complaining about ABC’s schedule (call it counter programming) is that on 1/27/13, for example, ABC chose to air a Movie against the Pro-bowl instead of new programming.

    ABC’s schedule could easily have been;

    1/13/13 Revenge (returns after its winter hiatus. Avoids Golden Globes)
    1/20/13 Revenge
    1/27/13 Revenge (Versus Pro Bowl)
    2/03/13 Revenge (Repeat versus Superbowl)
    2/10/13 Revenge (Repeat or other special Programming. Avoids Grammys)
    2/17/13 Revenge
    2/24/13 Revenge (One week later.. off for only two weeks)

    Instead ABC did the following;
    1/06/13 Revenge (Versus Golden Globes)
    1/13/13 Revenge
    1/20/13 Revenge
    1/27/13 Movie
    2/03/13 Revenge (Repeat versus Superbowl)
    2/10/13 Revenge (Versus Grammys)
    2/17/13 Revenge
    2/24/13 Hiatus off for 3 weeks

  • The End

    ABCs Once schedule makes perfect sense when you realise the production of Once Upon a Time is only a few episodes ahead of the episodes airing on TV. Awfully close.

  • thesnowleopard

    OW, Once Upon a Time! That was a pretty good episode, too!

  • Dan W

    Not to feed into Max’s ridiculous trolling, but I am so curious as to what he thinks would happen to a new episode of Scandal if it went up against the Grammys and the most watched episode of The Walking Dead to date. Does he really think the show would maintain a 2.8 rating? Absolutely not. I love both shows, but we all know Scandal wouldn’t be nearly as strong if it didn’t have Grey’s Anatomy as a lead in. Regardless of what the ratings were for Revenge last night, the show will be renewed for a third season.

  • aciel

    @bigbrotherfan if u claim that revenge has gotten this bad then I suggest that u don’t watch it anymore last nights episode was good btw what do revenges rating have to do with Nashville? U r just delusional

  • Blake

    @ Skylar James

    To move it again after moving it in September? That doesn’t sound like a confident move to me. Moving a show too much can also kill it. And yes – people would again complain and call ABC idiots.

    Plus on Mondays it would air against The Voice, CBS comedies and FOX’s The Following (even TNT’s Dallas, also a primetime soap). Also a very competitive night. At least these big events take up only 5 Sundays in Jan/Feb.

    I’d rather see it back on Wednesdays at 10 next season and if that new show S.H.I.E.L.D. is good, airing that out of OUAT on Sundays. Or just keep it where it is and IMPROVE THE WRITING.

  • Blake

    @ eridapo

    No, the Golden Globes aired on January 13.

  • Richard Steven Hack

    While the ratings for Revenge are bad this week, the episode was excellent. It had almost the pace the episodes had in season one. Aidan’s sister search has been resolved, as has the motivation for Padma. The setup has been done for the upcoming major character death. It’s likely that faux-Amanda is the one who will die, since they eventually need to get Jack and Emily back together, and the Ryan brother is not a “major character” unless they’re lying to us. A major development in The Initiative subplot has occurred.

    In short, the show is tightening up its rather excessively complicated subplots they’ve suffered under this season. I expect things to get better over the next few episodes, although I must admit the constant week or two-week hiatuses are NOT helping.

    And yes, the Grammys and The Walking Dead undoubtedly had something to do with the poor ABC ratings in general – although OUAT only dipped two tenths while Revenge dipped three-tenths. Let’s withhold judgment until we see how the next couple Revenge episodes go.

    And, yes, Max is still an idiot.

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