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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @TerryJackson
    But I do think that the Gunsmoke Rule pretty much refers to shows from the DISTANT past.

    “The Gunsmoke Rule”: No comparing the ratings of any individual show this season to a show in any season except the previous one.

    Comparing Revenge S2 to Desperate Housewives S8 is fine; comparing Revenge S2 to Desperate Housewives S2 is not.

  • Ultima

    @eridapo
    ABC chose to air a Movie against the Pro-bowl instead of new programming

    The Hallmark Hall of Fame movies are new programming…

  • eridapo

    @Blake,

    Thanks… My mistake. I thought it was the first week of year.

  • BigBrotherFan

    @ACIEL

    Okay, SMART GUY…I still have FAITH that REVENGE could get to where it was last year. I didnt say I didn’t like it I sucked it is pretty much starting suck. I watch it week after week.

    NASHVILLE ratings look better the more REVENGE tanks. NOT ROCKET SCIENCE!

  • TerryJacksonNYC

    @Ultima

    I guess I read the original comment differently than you did. There have been people on here today comparing how Revenge did against the Grammy’s against how DH did last year. You might have been talking about one poster’s comment, but I’m talking about the general themes of this thread. (Which is pretty messy, actually.)

    The Gunsmoke Rule is good, but I’ve learned already not to compare any show against any other show unless they are in the same network in the same time slot.

    No matter how we decide to compare the ratings of a show, the best bet is always to use the SAME SHOW’S ratings from the previous half season and, if it’s fallen more than 10% (the average fall of any show from season to season, despite the network), it’s notable. It doesn’t mean the show is in trouble, since a show with Revenge’s ratings from last year could fall 50% and, even if it stayed there, it’d still be profitable.

  • Richard Steven Hack

    Holly: Max’s length is not the issue. It’s the constant weekly Chinese water torture of knowing every Monday the first post is going to be unutterably stupid and irrelevant. :-)

    And all for a show that I don’t watch and couldn’t care less about – Scandal.

    And the irony is, this idiot is trying to promote Scandal – and the reason I’m coming to hate THAT show is precisely because of this clown. I actually considered checking Scandal out due to the buzz and the ratings for the show. Now I wouldn’t be caught dead watching it just because of Max.

    Nice work, Max – you moron! :-)

  • Ultima

    By the way, a series high 6.1 A18-49 rating for The Walking Dead. So, according to some, ABC should pull Revenge until April to avoid the weekly “big event” at 9pm on Sundays! ;)

  • Fred

    @Richard Steven Hack

    Well stated.

  • Melissa

    @CrimTV

    You can’t compare Desperate Housewives to Revenge just because it’s an 8 season show. Desperate Housewives premiered in 2004 with 20-30 million viewers every week and was down to 6.5 million for 2012 Grammys, yet Revenge started at 10 million and got 5 million

    You are comparing the debut of Desperate Housewives in 2004 to an episode in 2012. That is ridiculous and violates the Gunsmoke Rule. The proper comparison would be to look at the beginning of Desperate Housewives‘ eighth season. It premiered its eighth season (the one that would include an episode against the Grammy Awards) to a 3.2, and dropped to a 1.8 versus the Grammy Awards. That is a 44% drop. Revenge premiered its second season (the one that would include an episode against the Grammy Awards) to the same 3.2, but dropped all the way down to a 1.4 versus the Grammy Awards. That is a 56% drop, despite the Grammy Awards being down 28% this year. Both shows started their seasons with the same rating, so it’s actually a perfect comparison. As Ultima said, “It’s completely reasonable to compare a show’s ratings to whatever was in that timeslot the previous year, as well as to its own ratings the previous year, and anything airing this season.”

  • john

    Revenge+OUAT+Family Guy demos< THE WALKING DEAD.

  • Skylar James

    @Ultima: yes, because comparing a mega hit show like TWD to Revenge is so smart. TWD was never competition for Revenge, because they don’t share an audience, at least its never been shown in the ratings. However Revenge and Grammy’s/Globe’s do share an audience, likely young females.

  • Ultima

    @TerryJackson
    I guess I read the original comment differently than you did. There have been people on here today comparing how Revenge did against the Grammy’s against how DH did last year.

    Right, that’s a fair comparison. The person I originally responded to was saying you couldn’t even make that comparision because of the ratings DH got in its early season. That’s obviously ridiculous as a show’s previous ratings can’t invalidate a strict year-to-year timeslot comparison. It should be a corollary to the Gunsmoke Rule. ;)

  • Bobby

    Haha so ABC pulls 666 Park Avenue for Happy Endings/Apt 23 and they get lower ratings, then they pull them and air Revenge for Real which does even worse than the comedies. Should’ve just aired the last episodes of 666, but I try not to question why ABC does anything they do when it comes to every show that isn’t Scandal. That may be the one true positive of their decision making this season.

  • Richard Steven Hack

    Weighing in on the ABC scheduling issue, I would tend to agree that the networks should avoid scheduling scripted dramas against special events and at the same time try to avoid hiatuses – which implies running comedies and reality shows against special events. Makes sense to me. How well it can implemented I wouldn’t know.

    I hate split seasons, however. I think it would be better to run a 22-episode major show more or less straight through, with only a break for the holidays and MAYBE a break over January due to special events (in combination with the recommendation above), and then run shorter 13-episode series in the spring.

    As it is, scheduling seems like chaos to me and I suspect to most viewers. It hits hardest on fans who are salivating for their favorite show and the general audience who pays less attention to scheduling have no clue what to watch on any given night.

  • DenverDean

    @Charles – repeats don’t matter? In what universe? The networks still have to sell the time. A show that is consistent with new episode and repeats well is far more profitable than one that can only be broadcast once. That’s why comedies and procedurals create stability for networks. Reality has been the exception to this rule because they are far cheaper to produce. Serials need to be balanced with procedurals. If ABC’s strategy was so smart was is it in 4th place for demo? It’s not even close to FOX, which is pulling away with AI and The Following?

  • Charles

    @Ultima Oh my God,you’re so funny HAHAHAHAHAHHAHAAH

  • Charles

    @DenverDean Sorry, I’m lost, like, really lost.

  • Richard Steven Hack

    Skylar: “TWD was never competition for Revenge, because they don’t share an audience, at least its never been shown in the ratings.”

    Uhm, not quite correct. Two shows don’t have to share an audience to be competition for each other. Because we’re talking about the GENERAL audience, not FAN audience. Sure, there may not be fans of both shows. I watch both shows regularly, but I’m not a TWD FAN. That makes me part of the general audience, people who just happen to watch one show or the other depending on happenstance. I can watch both because I download. But people who don’t download have to watch one of the other (or DVR one or the other.)

    So one show can indeed be competition for the other if it’s the stronger show for the general audience. TWD is a beast compared to Revenge.

    ‘The Walking Dead’ returns to jaw-dropping record ratings
    http://insidetv.ew.com/2013/02/11/the-walking-dead-record-rating/

  • Skylar James

    I’m taking in terms of ratings. Revenge’s ratings were never affected significantly by TWD this season, whether the show was on or off, it remained more a less in the same region. However against music awards the show suffered a lot, because the shared audience is much larger.

  • DaxJackson

    I always have a good laugh from this ‘Max’ Individual, I couldn’t give a damn about either shows, but this guy or gal seems to have some personal vendetta against that show haha Every first comment, is him/her with some long comment that they’ve probably been preparing all day.

    Thank you for the amusement.

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