TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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February 11th, 2013

Adults 18-49: Rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483


Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon a Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon a Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • tim_m

    Whichever Admin here is playing the part of Max is seriously making me want to leave this site. We all know it has to be an admin, no other way he could consistently be the first to comment. His schtick is seriously getting old. We get it Scandal makes you cum and Revenge makes you cry like the pathetic man living in your parents basement that you are. Get over it and go do something productive with your time.

  • Petar Ivanov

    You was so low that don;t deserve even comment but for one more last time…

    That’s one of the main reasons why nobody has beaten CBS in like 15 years I believe.

    Not that total viewership is relevant, but CBS didn’t get back ahead of ABC and NBC until the 2003 and even then they lost to FOX in 2008.

    And what i said was:

    @Ashton Butcher
    You’re right a lot of people make the same argument for NBC also that they needed more procedurals, reality, and multi-cams. That’s one of the main reasons why nobody has beaten CBS in like 15 years I believe.

    Well to be fair FOX were #1 7 or 8 years. But CBS were #1 in viewers.


    Me was “Well to be fair FOX were #1 7 or 8 years. But CBS were #1 in viewers.”

    You’re officially my favorite commenter of the day.

    nooooooooooo you crush my dreams. SOAP revolution!!! Soapy fans all over the world reunion. Bold and the beautiful forever….or at least till end of our lives.

  • Melissa

    @Petar Ivanov

    nooooooooooo you crush my dreams. SOAP revolution!!! Soapy fans all over the world reunion. Bold and the beautiful forever….or at least till end of our lives.

    If you’re trying to say that I like The Bold and the Beautiful, I don’t. I’d rather watch Person of Interest than watch that crap! ;-)

  • Richard Steven Hack

    I don’t think Max is Bill. However, I DO think Max has an alert set up on his PC so that when the Sunday ratings post is made, he instantly flips to the TVBTN tab in his browser and makes his post. That’s why they’re usually short – he has to be FAST to beat everyone else who just happen to be opening the TVBTN page.

    He’s also obviously on the East Coast where he can catch the post as it’s made. I’m on the West Coast and get up late, so I can post only on page seven or twelve or some such crap – unless I stay up until 7-8 AM! :-)

    Death to Scandal!! Scandal must die just to spite Max! :-)

  • Richard Steven Hack

    I should mention about scheduling for OUAT that, again, networks schedule what they think is their strongest show up against their strongest competition. That makes sense.

    However, in this case, as I’ve mentioned, they would be better off not scheduling scripted dramas against special events. So Revenge and OUAT probably would be better off on other nights.

  • Carl

    What ABC and Revenge need to do, besides better scheduling, is to have an ad campaign that tells viewers who may have lost interest that “their” Revenge is back. I think some viewers have just washed their hands of the show because they feel like the show no longer goes along with what they enjoyed.

    I’ve seen no buzz about this season, and that’s never a good thing. Buzz doesn’t = ratings, but it can help shows that aren’t huge monster hits.

    I wonder if anyone here would even be talking about it if not for arguing with Max. Max does better PR for this show than ABC has.

  • TerryJacksonNYC

    It’s VERY EASY to be the first person to comment. The posts come up at about the same time every day. And if you write your comments in advance, it isn’t difficult at all. Remember, the rest of us are reading the entire post and considering all of the numbers. If you want to comment just on one thing, you can have the comment ready in advance and get it up there because the posts come at just about the same time every day, within five minutes on either side of the same time. People who have been coming here for years would have noticed that.

    If Bill or Robert were interested in playing sock puppets, they’d be a bit smarter about it. And they’d have responded to this tired comment by changing the actual time. Is there any possibility that the person we’re talking about actually EXISTS and LIKES that people think he is involved in the site?

  • buttondiet

    Shame Revenge hit an all time low, it was a great episode. Hopefully a great episode combined with no competition next week will see the ratings go up again.

  • TerryJacksonNYC

    I’ve mentioned it already, but I wonder if any Scandal fans are worried about The Walking Dead (in B&W) airing against “their show” starting this week. It’s a novel idea that can work for good or great ratings, but AMC is going to make money off of it. The question is: will it cut into Scandal’s ratings. And at THAT POINT, will the Scandal viewers start complaining about the new “competition”?

  • Fred

    Desperate Houswives made lots of $$ for ABC on Sunday Night over the 8 years it has been on, with Award show interuptions throughout.
    ABC made a rational decison to air a show most thought would have potential to be the next big Sunday night serial.
    Revenge had a chance and failed. It should be moved back to its old Wednesday 10:00 slot . Nashville can be moved to Sunday 10:00.
    Is it just me, or does Nashville have the aura of a Sunday Night program?

  • http://tvbythenumbers.com Bill Gorman

    “This site has really gone down the drain since Max/Bill Gorman has been incessantly trolling the comment section.”

    If I wanted to troll idiots like you, I’d do a post, not a comment. It’s so much more time/traffic efficient.

    How about “Are Revenge Fans The Whiniest Out There Today? Discuss.”

  • Ultima

    And what i said was

    Use italics! ;)

  • Van

    I’d be sadder for Revenge if I had watched the last 3 episodes. It suddenly went at the end of my queue and dunno why.

    @Max I really don’t understand you.

  • The End

    @Richard Steven Hack

    Why are the Grammys to blame for Once Upon a Times low numbers when last year the show performed fantastically against the Grammys?

    What’s different this year that Once had to drop from a 3.0 18-49 last year against the Grammys to a 2.2 this year?

  • KevinY

    That was the best episode ever of Revenge! Realistically that’s exactly the rating I thought it would get last night. It has a largely female audience and naturally many of them watched the Grammy’s. In Live+3 and Live+7 it’ll get it’s largest percentage increase to date.

  • Joseph

    “Walking Dead” on AMC got over 12 million viewers and was the second most-watched program of the night, only surpassed by the Grammy Awards.

    An additional four million viewers watched rebroadcasts later in the night.

    Next Sunday (February 17th), it will probably be the night’s most-watched program.

  • Petar Ivanov

    Ok. My bad. I really can’t understand obsession that so many people here has hating or trashing some shows. I mean if you don’t watch some show how you can comment on it? If some show is floping, bad ratings etc. OK its FAIR game than but otherwise is clearly bias. And make these people look more bad.

    SO many people are angry at Max but max is against revenge and today revenge is series low and realy bad ratings. max TODAY has good point to be critic of that show.

    Also so many people talk like they are part of some acadamy(Oscar, Bafta, Emmy, Golden globe no matter) when they try to be against some show that they hate. To be fair i comment sometimes the same way but only for shows that i like – example POI.

    To be fair again i, you we all sometimes make mistakes, and we all are litle bias of course but at least we has some limits and not going too far. For example one time you made me angry and i said that Greys is crap but it was emotional and bad comment…low comment by me. And i stop comment about that than. But some people really don’t know when to stop. Some people in their hate really go too far. I think(my opinion) most of them are kids. For example some nikita fans are very agressive talking for other cw shows rating, quality etc. I mean really… you are nikita fan and talk for other shows ratings and queality, really?

    In the end my point was that people should be more FOR and LESS against something. That is all USA is all about.

  • Evan

    Oh boy revenge is not looking good. Honestly though its ratings aren’t bad. Grammys got a 10 in the 18-49 demo and walking dead got a 7.7. That means in the 9 pm hour over 17.7 points in the adult 18-49 category were watching 2 programs. That’s sooo much. Revenge will def be up next week and should be fine. Abc really messed up with the scheduling. How do you air it against the Emmys then take 3 week break and air it against the Grammys.

    Also I don’t think revenge fans are whinny but with the constant Trolling of max it gets irritating and frustrating and annoying to have to defend your shows plus his points are usually completely biased to whatever programs he likes or watches. I don’t think he’s an admin. But I think the admins should block him fr posting but they won’t because he brings more attention to the comments section. Just is starting to ruin the experience and is annoying when I want to read people’s thoughts that the only thoughts are max and people responding to him

  • v

    Doesn’t matter for ABC.
    They take it into account for renewal of these shows.
    PLus both shows will be renewed so no worry.

  • No_Lie

    I see a lot of people criticizing ABC for scheduling new programming against the Grammys, but I completely disagree. I think NBC is the one that deserves criticism for basically conceding the night and airing crappy reruns during the middle of a sweeps month. It’s not like the Grammys are a perpetual ratings juggernaut. Last year’s high was due solely to the Whitney tribute. The Grammys are known for being heavily influenced by older, conservative voters who are always reluctant to give major awards to edgy performers. I mean, this year they even told the presenters and performers to dress conservatively. Adele cleaned up last year because she is the perfect Grammys performer: talented but bland and not frightening to all the older voters and viewers. Same reason that Allison Krauss has won 27 Grammys. This all can lead to the show skewing older and turning off younger viewers. NBC should have countered with shows that would appeal to younger viewers like a comedy block instead of the Betty White show.

    If a network like NBC just concedes the night to CBS then of course CBS will win big and it becomes a self-fufilling prophecy: you can’t program against the Grammys because they win big so they win big because you don’t program against them.

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