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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Shepherd

    @The End

    “What’s different this year that Once had to drop from a 3.0 18-49 last year against the Grammys to a 2.2 this year?”

    The Grammys’ ratings were like 30% higher last year, that’s whats different!!
    *sarcasm*

  • TerryJacksonNYC

    @Petar

    The USA isn’t “all about” any one thing or another. We’re the most diverse nation in the world and have the most diverse television programming to boot. The way people tend to turn everything into a competition is a result of the fact that we’re not ashamed of being a capitalist-based society. Here, things get extra seasons because they make money as opposed to, say, in the UK, where shows are programmed (at least partly) to be “diverse.”

    Here, the free market has made for a much more diverse plate of programs coming from the US than from the UK. And this is just one comparison. Most other nations aren’t even worth comparing, when it comes to TV, since they air a combination of US & UK programming along with a few originals and a whole lot of “reality” crap. (And when I say “crap,” I mean it; the “reality” shows we have here aren’t any good, but at least they have some production values. Outside of the UK, this isn’t true, unless the show is a rip-off of something from the US or the UK.)

    If the USA is about anything, it’s about success. How it is measured is up for discussion but, when it comes to TV, we measure using the Neilsens. Some things are always going up and others are always going down, but the fluidity adds to the discussion. I agree that people would be better served talking more about what they want to succeed and less about what they want to fail, but these things ARE intrinsically tied to each other, so the discussion is going to be heated. The point I want to make above all is that it’s really hard to talk about the USA without seeming like you’re using pejoratively… even if that isn’t your intention.

  • networkman

    I am extremely disappointed with ABC. I don’t know why they are not allowing their Sophomore shows the opportunity to grow. It should be expected that each may have a slump in terms of quality. So it is way too soon to be scheduling them against award shows, football, etc. Why put so much expectations on these programs at this moment. It seems like sabotage to me. These dramas are to take over for the aging Grey’s Anatomy and Castle. But with the way things are going, their success may be short lived. So now ABC did not produce any new hit dramas from the crop that premiered in the Fall. And now they are ruining two hit dramas that are in their second season. It is ridiculous.

  • Shepherd

    I mean this year was like 30% lower.

    Yes this guy ^^ is indeed great at math.

  • SarahL

    Oh no, OUAT, WTH happened?

  • Ultima

    @networkman
    So it is way too soon to be scheduling them against award shows, football, etc.

    FOX scheduled the fourth episode of The Simpsons against the Super Bowl! Scheduling a second season show against the Grammys is weaksauce compared to that… ;)

  • Petar Ivanov

    @Max 2: Max’s Revenge
    CBS has been #1 since 1998-99, demos don’t matter when you’re talking about the most watched network.

    Well when some politics said that people are corporations so is not big surprise that people are irrelevant for the networks.
    My favorrite part from TV BY THE NUMBERS is renew/cancel index. Its bigger even than day ratings. And as i understand is best for site traffic. Well deserve and i am happy.(CBS page is best even some will say most boring from all pages with all these TGW/csi/TM batle) But even renew/cancel index can’t tell you which show is profitable and how much profitable etc. Nobody knows. Too much Xs.
    Let’s say it this way:
    What matters for TV networks MAKING MONEY is C3 but NOBODY really can tell you which show how many money make for networks even if you know C3. 18-49 demo is used for best possible renew/cancel projection but there are also 18-31 demo and 24-54 demo. We has also gender issue. For example some shows are more watch from males(compare to other shows) and males watch less tv so the same advisers will pay more for the males wathing tv i guess. But how many more males and how many more than males on other shows nobody can’t tell you the true picture. Other point how expensive is one show? Again nobody can’t tell you. Yes you can make simple math about the cast but than what… so many X/unknown.

    The true is only network executive can tell you what they target and how many $ they made from X show. Too much unknowns.
    Licencing/producers/writesrs/cast/effects/streaming/syndication/tax credits/gender/demos/international sales and these are only that i can remmember i guess has more X. All yea in Europe we has so called placement promotion not sure what is called in US. But i see almost all US reality/dramas/sitcoms with such ads. Not commercials but in the show like background. Not sure that i wtite it right on english.

    Yes 18-49 is great for renew/cancel index and most close to c3 (not the same for example when somebody find c3 for fall season 2BG was even with NCIS and revolution in c3 but 2BG was with better demo from both but what show make more money know only CBS and NBC)but nobody even in TV by the numbers can tell you which show is more profitable.

    The best news WHO cares. We are not(MOST of us)shareholders in networks. What we care is renew/cancel index and that(index) is close to 99% of which show will survive and which show will get the axe.

  • networkman

    I keep reading comments saying that fans should not worry about OUAT and Revenge because they will be renewed regardless. In my opinion, I’m more upset because ABC had the opportunity to have a show that was able to garner low to mid 3′s in demo on a consistent basis. I don’t think it is just about shows returning but being successful in their timeslot. It is about being competitive. I know OUAT is capable of winning the hour in a dominant way. And this is the type of show that can be used to help build a night. But ABC should still nurture it by not constantly airing it against BIG specials.

  • Noel

    Once upon a time did really good considering the Grammys, I mean even with those numbers, it’s doing better than a lot of shows. Revenge on the other hand went weaker, but I have heard this season has been disappointing for fans of Revenge, so I think it has lost naturally some ratings in the process. We have to wait and see what happens now, next sunday in a regular day. No hate on revenge, I am just saying what I have heard.

  • Petar Ivanov

    @ I see a lot of people criticizing ABC for scheduling new programming against the Grammys, but I completely disagree. I think NBC is the one that deserves criticism for basically conceding the night and airing crappy reruns during the middle of a sweeps month. It’s not like the Grammys are a perpetual ratings juggernaut. Last year’s high was due solely to the Whitney tribute. The Grammys are known for being heavily influenced by older, conservative voters who are always reluctant to give major awards to edgy performers. I mean, this year they even told the presenters and performers to dress conservatively. Adele cleaned up last year because she is the perfect Grammys performer: talented but bland and not frightening to all the older voters and viewers. Same reason that Allison Krauss has won 27 Grammys. This all can lead to the show skewing older and turning off younger viewers. NBC should have countered with shows that would appeal to younger viewers like a comedy block instead of the Betty White show.

    If a network like NBC just concedes the night to CBS then of course CBS will win big and it becomes a self-fufilling prophecy: you can’t program against the Grammys because they win big so they win big because you don’t program against them.

    Hm, you make me think and you know i agree with you. Good point. Great thesis. But will be hard for NBC or any other network to move some sitcoms only for one sunday against the grammys. FOX air their animation sitcoms and they were very good. I mean perform well in main demo.

  • networkman

    I really hope ABC will repeat this latest episode of Revenge.

    Anyways, regarding Grammy, Rihanna had a really strong night. In my opinion, she gave the best performance of her entire career, singing her new hit song Stay. And participating in the Bob Marley tribute really made her standout as more of an all around artist. I love that she is showing growth and not afraid to stretch herself. She stays fresh and relevent. That is to be commended. I always really enjoy Bruno Mars. It always puts on a great high energetic and/or extremely emotional show.

  • Petar Ivanov

    @TerryJacksonNYC
    Great comment. I like it.

  • Petar Ivanov

    @networkman
    I guess now abc is all in on shield. If shield can be hit show and anchor show from its first season all sunday line up will be better. But is shield failed than all abc shows will collapse.

  • Ultima

    @Petar
    If a network like NBC just concedes the night to CBS then of course CBS will win big and it becomes a self-fufilling prophecy: you can’t program against the Grammys because they win big so they win big because you don’t program against them.

    People pointed this out a lot back in the day when NBC and ABC would counter-program Tuesday Idol with Dateline and repats of AFHV (and before that with MustSeeTV).

    Sometimes fortune favors the bold (e.g. NCIS), and sometimes the bold look like fools (that one year when CBS moved the Grammys back to Wednesday against Idol… oops!).

  • Petar Ivanov

    ps one more point abc big problem is that they has only MF for next season as good lead-in. No one show will be good enough anchor show. Even DWTS is not anymore that. May be if they try with scandal but too big risk for second revenge result.

  • The End

    @Shepherd

    Fact remains. Once Upon a Time performed superbly against a well rated Grammy show last year, and has done dreadfully this year against a Grammy show with less Nielsen viewers.

    No excuses can hide that fact. Just a shame that people who obviously don’t understand ratings and seem to like making fan excuse bingo level excuses are crying foul at ABC for running it against the Grammys when, as said, it did a 3.0 18-49 last year. ABC weren’t to know that Nielsen viewers wern’t interested in the show last night.

  • Ultima

    @The End
    Just a shame that people who obviously don’t understand ratings and seem to like making Fan Excuse Bingo level excuses are crying foul at ABC for running it against the Grammys when, as said, it did a 3.0 18-49 last year. ABC weren’t to know that Nielsen viewers wern’t interested in the show last night.

    ABC clearly needs to rely more on 20/20 hindsight than on analysis of past performance… ;)

  • TerryJacksonNYC

    I don’t remember the schedule from last season, but did Revenge and Scandal every run back-to-back? My guess is they’re pretty well suited for each other and, placed on the right night, they could do really well. The “right night” depends on what is happening with the other networks, but I do think Mondays 9-11 are a possibility. Tuesdays could probably work this season.

    I mention this only because, if Revenge still does poorly next week, they will need to think of moving it. The show is coming back, but there is no reason why they can’t try to keep it a “hit” for a while.

  • Brian

    I agree, next week OUAT and Revenge wil rise..ABC is stupid to show new episodes opposite the Dumb Grammys.

  • joe

    revenge has fallen because people do not like conspiracy theory without any sense

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