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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: Rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • TerryJacksonNYC

    @Ultima

    Aren’t 20/20 hindsight and analysis of past performance pretty much the same thing? :)

    I know there are differences, but all of the would-be scheduling programmers (which is most of us) don’t really seem to understand the subtleties of what you’ve suggested.

  • Ultima

    @joe
    revenge has fallen because people do not like conspiracy theory without any sense

    The number of people convinced that Max and Bill are the same person suggests differently! ;)

  • SJ

    @joe

    Oh please! Someone will be eating crow next week when Revenge goes back to 2+ ratings facing regular competition that’s for sure.

  • cris

    bye Revenge :)

  • Douglas from Brazil

    @Bill, @Robert,

    Could you please put ABC in the Cancel/Renew List?Is that possible?
    If ABC were in that list,what would be its status?On the Bubble?Likely Cancellation?

    Because over the years,I don’t understand why scheduling new episodes against big events.ABC have been yet learning nothing with past seasons.Why?

  • Rob R

    “Revenge” will lose to “The Good Wife” and the season finale of “Downton Abbey” next week…..certainly in Total Viewers…..and possibly in 18-49.

  • Kaylie

    The Grammys were really good last night. I was surprised.

  • jT

    One upon a time will bounce back.

  • Ultima

    @Douglas
    Because over the years,I don’t understand why scheduling new episodes against big events.ABC have been yet learning nothing with past seasons.

    If you actually looked at ratings from past seasons, you would know that it doesn’t have any detrimental long-term effect on their programs while providing higher ratings than just airing nothing.

    Seriously, has anyone that is criticizing ABC for apparently not learning from their past mistakes actually even looked at how ABC had done in the past?!

  • Shepherd

    @The End

    I was trying to be funny. I usually fail. lol I agree with you, Once performed fine against Grammys with a much larger demo than this year. Trying to blame the low ratings on the Grammys and TWD is silly.

  • Layton

    I think the long break hurt Once more than anything else. Once will be fine, it will rebound and get renewed. And since it will get a third season, it will get a 4th because of syndication rights.

  • iggy

    Haha so ABC pulls 666 Park Avenue for Happy Endings/Apt 23 and they get lower ratings, then they pull them and air Revenge for Real which does even worse than the comedies. Should’ve just aired the last episodes of 666…

    Excellent point, Bobby. I want my Apt 23 burnoffs!

  • Richard Steven Hack

    The End: “Why are the Grammys to blame for Once Upon a Times low numbers when last year the show performed fantastically against the Grammys?”

    I didn’t say the Grammys are to blame. I’d guess that the Grammys AND The Walking Dead premiere had to have some impact because together they nailed down 16 points in the demo!

    Revenge has been dropping recently. So some of that loss probably involves some of the general audience and/or fans dropping Revenge.

    But at some of that three-tenths drop almost certainly has to do with BOTH the Grammys and The Walking Dead being on in competition.

  • Rex

    Why are, people always bringing up scandal!! Two different shows on two.different nights! I enjoy both scandal and revenge. I need the ratings.for revenge to rise, I recent ly caught up on Netflix. I want another season ABC

  • Chris.2.0

    Bad numbers for Revenge…No wonder. I wish they got rid of Aiden! The show really pisses me off. Vikoria shooting that initiative bitch was awesome, the rest of the episode was crap… :( :(

  • Richard Steven Hack

    Flip it on its head: Does it makes sense to say that the Grammys and a major premiere DON’T impact ratings for shows in competition? Of course not! Shows don’t perform in a vacuum immune from competing shows and events on other networks.

    Just to point at last year’s Grammys and say OUAT did well against it proves nothing. For one thing the show was in season one last year, this year it is in season two. By definition it’s gone down. The Grammys may have lost 4 points compared to last year but that still leaves a 10 rating which is THREE TIMES what any scripted show is doing. And The Walking Dead did DOUBLE what any scripted show is doing. Together they did a 16 in the demo which is at least FIVE TIMES what any scripted show is doing.

    How anyone can say that has NO impact on a competing show is just beyond me.

  • A

    Revenge and Once will be back next year.

    Lets all deal. Lol

  • Bern

    Saw The Walking Dead, Grammys, Revenge, and DVR OUAT last night. Revenge has been very slow in the story maybe that’s why it has been dropping in the ratings. But the last few minutes of last night episode was awesome. Glad I stick around I was ready to quit on this show.

  • Shepherd

    @RSH
    “Together they did a 16 in the demo which is at least FIVE TIMES what any scripted show is doing.”

    Grammys + THD may have done 16.2 points in the demo this year, but together they did 18.3 in the demo last year. OUAT was down with LESS competition, get over it. If TWD can score a series high against the Grammys two years in a row, than any decent show with an interested audience can at least pull decent numbers as well.
    Last year, against stiffer competition, OUAT hit a 3.0. The show had previously gone as low as 2.9. This year the show hit a series low 2.2, 2/10 lower than its previous season low. Nobody is saying that there was zero impact, or that OUAT’s s.2 numbers should equal s.1, but the show is down lower than what can be explained away by ‘stiff competition’. People are simply losing interest; not as fast as they are losing interest in Revenge, but losing interest none the less.

  • Moe

    I do not get why ABC keeps putting up new episodes against event shows that are going to do good in the ratings. Even with lower ratings, the Grammys still slayed the competition. And ABC should have been smart enough to keep their shows out of the way!

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