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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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Written By

February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: Rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Shepherd

    I should also point out that even though children don’t count in the 18-49 demo, OUAT is a family show, while TWD is not. All of those families that normally tune into OUAT are hardly going to flip on TWD with children watching. I’m pretty sure if you weighted the competition accordingly, the difference in competition against OUAT between last year and this would be much greater than the 2.1 you get from simply adding the Grammy numbers with TWD’s numbers; since at the end of the day The Grammys are far more competitive with OUAT than a show like TWD.

  • Holly

    @Shepherd,

    But The Grammys were smaller this year, so even discounting The Walking Dead, OUAT had less competition.

  • Chris

    Cleveland is dead. It managed to get only 2.75 million without even competing with the Grammies. The other shows had an excuse to be low, Cleveland Show didn’t. Go ahead and change it to certain cancellation. Lol at 1.3 rating.

  • Jason

    If NBC doesn’t get good ratings on Sunday, they ought to try something else like “NBC Sunday Suspense Theatre.” A different 2-hour suspense thriller every week with new casts and plots, produced entirely by NBC and Universal.

  • AK

    Considering people are comparing Desperate Housewives numbers with Revenge, DH went up from the 1.8 to a 2.2 then had 2.5-2.7 for the rest of the season (except the finale). So I’m sure Revenge can go back to at least 2.3’s or so.

  • Shepherd

    @Holly

    Yea but this year there was a low pressure system over Cleveland. That alone accounts for a .5 drop in OUAT’s ratings. :)

  • Chris

    Cleveland is dead. It managed to get only 2.75 million without even competing with the Grammies. The other shows on FOX had an excuse to be low, Cleveland Show didn’t. Go ahead and change it to certain cancellation. Lol at 1.3 rating.

  • Perdix

    Woah. Grammy crushes ABC.

  • networkman

    Revenge deserves much better. I just got finished watching last night’s episode online. And I was really impressed. It was just an emotional and explosive episode. It was fast paced and tied up some loose ends. Revenge is a quality program. After next week’s episode, ABC should move Revenge to Monday behind DWTS for the remainder of the season. Castle no longer needs that timeslot. The network needs to help rebuild its audience. Also if it is able to maintain low 2’s in the 10pm timeslot, it will be just fine. Revenge should at least be able to remain on air for 5 seasons.

  • alvar

    ABC would have been far better off holding the remaining episodes of Once and Revenge until March. Fans would appreciate seeing the new episodes consecutively and ABC would manage okay with repeats/filler content at the moment. The real risk for ABC is that viewers won’t return to Once and Revenge once the competition is over. NBC have taken a similar approach by launching their new Sunday lineup in March away from the competition.

  • alvar

    @Max

    where are you hiding today? You’re more than happy to gloat when you get the ratings you want to see, but you can’t face up to all the personal hate comments you’re getting today?

  • networkman

    ABC now has to worry about The Walking Dead. So Revenge really should be moved out of the way. The network should allow viewers to get use to it on Monday night and keep it there in the Fall.

    2013-2014 Fall Schedule
    Sunday
    7pm AFHV
    8pm Dancing With The Stars
    10pm Nashville

    Monday
    8pm DWTS:Result show
    9pm New Show
    10pm Revenge

    Tuesday
    8pm S.H.I.E.L.D
    9pm Once Upon A Time
    10pm New Drama

    Wednesday
    8pm The Middle
    8:30 How to Live With Your Parents
    9pm Modern Family
    9:30 New Comedy
    10pm Castle

    Thursday
    8pm Shark Tank
    9pm Grey’s Anatomy
    10pm Scandal

    Friday
    8pm Last Man Standing
    8:30 Girl Meets World or Malibu Country
    9pm The Neighbors
    9:30pm New Comedy
    10pm Body of Proof

  • Dan

    I don’t know if this has been posted or not (and I can’t be bothered reading through 23 pages to find out) but aside from the Grammy’s, Revenge and OUAT still had the most viewers in their timeslots. How is that a bad thing? No, they’re not stellar numbers by any means, but no one had stellar numbers last night. I just don’t understand why Revenge and OUAT seem to be getting picked on…

  • Daryl

    I’ve seen every episode of revenge and I still don’t understand what the Initiative is for or what they are doing. They’ve just lost me on that plot line.

  • CrystalFissure

    This Max guy is a raging douche. Ratings aren’t a game. The excuses that you listed on behalf of Revenge are actually relevant, and I don’t like that show.

  • Ray

    To all Max haters,

    Max has a need or a passion to comment on Revenge and Scandal. According to you, this makes him pathetic and lonely, among other things. He is at least talking about the shows, even if his intention is to bait other commenters. You just talk about him. Think about this. Max is your world. How is this not far more pathetic?

    I understand that dealing with trolls sucks. But aren’t there a lot of things that you come across in your real life that are annoying, things that actually have more of an impact and are harder to turn off? Do you feel the need to go on the attack or respond to those? Mostly, no. YOU IGNORE THEM. Attacking them is only ok when they are an actual threat, or at least a serious impediment.

    I don’t know the rules here, but based on website etiquette in general, the only way to get Max banned is to not respond. If you’ll notice, he has very little patience when he doesn’t get the reaction he seeks. On some mornings he’s offered a second trolling comment within two minutes when nobody bites on the first. If he is as obsessed about trolling as he seems, ignoring him might cause him to engage in behavior that’s ban-worthy, at least at most sites. Or he might go elsewhere. It’s the only strategy that has a chance of succeeding. Well, I suppose if you’re willing to be banned yourself you could find his buttons and push them until you both get thrown out. Fall on the grenade for the rest of the unit and all that.

  • Ryan

    ABC’s in kind of a “damned if you do, damned if you don’t” situation with Once and Revenge. The two-on, two-off, one-on, etc. schedule wreaks havoc on a serialized show, they can’t take an extended hiatus or they’ll risk alienating advertisers during a sweeps period, and the shows are getting pounded by the winter gauntlet when they try to schedule them more often. Sunday night is no place for a serialized show unless you’ve got something to fill the December-February gap with so you can do a split season. Monday or Tuesday night would probably be best for them. I just hope Once keeps its ratings up, it really deserves to have six full seasons but I’m worried that they’ll have to wrap it up after three.

  • C Whitty

    Cleveland Show needs to be cancelled for 2 reasons

    1. For Fox to reduce its Seth dependency
    2. For Cleveland to come back to Family Guy and shoot the soon to be new character Vinnie the Dog

  • Brad

    I wish would can have a filter to block any comment that has the name “max” in it.

  • Richard Steven Hack

    Shepherd: “If TWD can score a series high against the Grammys two years in a row, than any decent show with an interested audience can at least pull decent numbers as well.”

    That’s just nonsense. TWD was doing better last year than a lot of network scripted shows. The reality is that there are very FEW shows on ANY network that can beat a special event like the Grammys, especially when ALSO up against a beast like TWD.

    It’s just ridiculous to suggest that ANY “decent” scripted show can do well against special events. That’s NEVER been the case in the history of television. Statements like that remove all credibility from your argument.

    “Nobody is saying that there was zero impact”

    Actually quite a few people are suggesting that. If you believe a three-tenths drop week over week is NORMAL for Revenge then you’re delusional.

    “but the show is down lower than what can be explained away by ‘stiff competition’.”

    And again, no one is saying that except a few people. I didn’t say it. I said merely that the Grammys and TWD HAVE to have a SIGNIFICANT impact on Revenge to drop three-tenths week over week.

    If Revenge gains a tenth or two for the next episode that will be pretty much proven.

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