| Scoreboard | CBS | FOX | ABC | NBC | UNI |
| Adults 18-49: rating/Share | 8.2/20 | 1.8/4 | 1.5/4 | 0.8/2 | 0.8/2 |
| Adults 18-34: Rating/Share | 7.4/21 | 2.0/6 | 1.1/3 | 0.4/1 | 0.6/2 |
| Total Viewers (million) | 24.564 | 3.508 | 5.567 | 3.482 | 2.483 |
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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.
CBS was number one among adults 18-49 and with total viewers.
On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30, down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.
On FOX The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.
On ABC, Once Upon A Time returned from hiatus to a series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating
Broadcast primetime ratings for Sunday, February 10, 2013:
| Time | Net | Show | 18-49 Rating | 18-49 Share | Viewers Live+SD (million) |
| 7:00 PM | CBS | 60 Minutes | 1.9 | 5 | 11.13 |
| ABC | America's Funniest Home Videos | 1.8 | 5 | 7.28 | |
| NBC | Dateline NBC -R | 1.2 | 3 | 5.71 | |
| FOX | Bob's Burgers -R | 1.0 | 3 | 2.19 | |
| 7:30PM | FOX | The Cleveland Show | 1.3 | 4 | 2.75 |
| 8:00 PM | CBS | 2013 Grammy Awards (8-11:30PM) | 10.1 | 25 | 28.37 |
| ABC | Once Upon A Time | 2.2 | 5 | 7.02 | |
| FOX | The Simpsons | 2.1 | 5 | 4.31 | |
| NBC | Betty White's 2nd Annual 90th Birthday -R | 0.6 | 1 | 3.08 | |
| 8:30 PM | FOX | Bob's Burgers | 1.8 | 4 | 3.43 |
| 9:00PM | FOX | Family Guy | 2.4 | 5 | 4.57 |
| ABC | Revenge | 1.4 | 3 | 5.07 | |
| NBC | Saturday Night Live in the 80's -R (9-11PM) | 0.8 | 2 | 2.56 | |
| 9:30PM | FOX | American Dad | 2.0 | 5 | 3.80 |
| 10:00 PM | ABC | Revenge for Real | 0.8 | 2 | 2.89 |
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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.
Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101 and Numbers 102.
Shepherd: “If TWD can score a series high against the Grammys two years in a row, than any decent show with an interested audience can at least pull decent numbers as well.”
That’s just nonsense. TWD was doing better last year than a lot of network scripted shows. The reality is that there are very FEW shows on ANY network that can beat a special event like the Grammys, especially when ALSO up against a beast like TWD.
It’s just ridiculous to suggest that ANY “decent” scripted show can do well against special events. That’s NEVER been the case in the history of television. Statements like that remove all credibility from your argument.
“Nobody is saying that there was zero impact”
Actually quite a few people are suggesting that. If you believe a three-tenths drop week over week is NORMAL for Revenge then you’re delusional.
“but the show is down lower than what can be explained away by ‘stiff competition’.”
And again, no one is saying that except a few people. I didn’t say it. I said merely that the Grammys and TWD HAVE to have a SIGNIFICANT impact on Revenge to drop three-tenths week over week.
If Revenge gains a tenth or two for the next episode that will be pretty much proven.
Shepherd: “All of those families that normally tune into OUAT are hardly going to flip on TWD with children watching.”
sigh…This is just dumb. You have a significant audience for the Grammys AND a significant audience for TWD. The COMBINATION of the two is what has the impact. You can’t say that NO ONE watching TWD would otherwise be watching OUAT or that NO ONE watching OUAT would not watch TWD. The world doesn’t work binary like that. And frankly I wouldn’t be surprised if a LOT of OUAT viewers WITHOUT children also watch TWD. I certainly do.
Holly: “But The Grammys were smaller this year, so even discounting The Walking Dead, OUAT had less competition.”
The difference in Grammy numbers is only 4 points (or was it six, I can’t remember.) There may well be a “tipping point” at which the audience for the Grammys impacts other shows regardless of the maximum rating for the show.
And you can’t discount TWD viewership, some of which may very well overlap with OUAT and/or Revenge, regardless of what Shepard thinks.
Face facts. people! You had two MONSTER 18-49 demo BEASTS on the SAME NIGHT. Saying there is no or little impact on competing shows just makes zero logical sense.
The ONLY thing you can say with accuracy is that the reduced ratings for the competing shows was impacted by these shows to an unknown degree compared to drops that would have occurred anyway due to loss of general and fan audience.
If the competing shows bounce up in their next few episodes to equivalent ratings as of recent previous episodes, this will be proven. Let’s wait and see if that’s the case.
Everyone is learning what a pathetic loser Max is. He has no life. I could see if Revenge was Scandal’s competition, then maybe I could understand his hatred for it. But seriously this guy is just a moron.
I will say that no network is better at killing their own shows than ABC. For years they schedule good shows opposite huge competition (Super Bowl, Grammy’s etc) and then shove the shows on long hiatuses or switch their time slots over and over. Honestly ABC makes no sense. Everything they tried after Revenge fails. SO here’s a thought, show the remaining episodes off 666 Park Avenue. Those ratings look pretty good now. ABC puts some good shows on and then POOF. Last Resort a fine example of a good show with little network backing.
I knew this would happen since the sixth season of Desperate Housewives hit an all-time 3.3 series low, exactly three years ago in 2010.
It just needed to happen to another show so it could go through ABC’s thick sculls:
“Counter programming” female-skewing awards shows with female-skewing seriized dramas is idiotic.
And before anyone says anything, no, you can’t say they did it once in 2005 so they could do it again. In 2005 Desperate Housewives was a mega-hit. A phenomenon. Later, it became a highly-rated show. Later, a well-rated show. It just couldn’t take it anymore. You can’t hope to sustain the same strategy with any show in the DVR age. Not even DH.
Two suggestions:
a) A split season. Fall and Spring.
b) Four episodes in January, none in February:
Jan 06 New
Jan 13 – (Golden Globes) New
Jan 20 – (Football) New
Jan 27 New
Feb 03 – (Superbowl) off
Feb 10 – (Grammys) off
Feb 17 off
Feb 24 – (Oscars) off
PEOPLE GET ONE THING STRAIGT REVENGE AND SCANDAL ARE COMPELETELY DIFFERENT SHOWS. DIFFERENT NIGHTS, DIFFERENT TIMESLOTS, DIFFERENT STORYLINES AND DIFFERENT RATINGS. I DONT KNOW WHY IN EVERY REVENGE POST U ALWAYS HAVE TO BRING UP SCANDAL OR IN EVERY SCANDAL U BRING UP REVENGE. STOP COMPARING THESE SHOWS FOR GODSAKE THEIR BOTH ON THE SAME NETWORK, THIS HAS BEEN GOING ON EVER SINCE SCANDAL STARTED. ITS TIME FOR PEOPLE TO PUT PEACE BETWEEN THOSE 2 SHOWS, AND JUST ENJOY BOTH SHOWS. THEY WERE NEVER IN A COMPETITION TO BEGIN WITH. IGNORE THAT PATHETIC LOSER MAX HE HAS NO LIFE HE OBVIOUSLY DOESNT WATCH SCANDAL