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TV Ratings Sunday: Grammy Awards Fall From 2012 Record + 'Revenge' & 'Once Upon a Time' Hit Series Lows (Updated)

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February 11th, 2013

Scoreboard CBS FOX ABC NBC UNI
Adults 18-49: rating/Share 8.2/20 1.8/4 1.5/4 0.8/2 0.8/2
Adults 18-34: Rating/Share 7.4/21 2.0/6 1.1/3 0.4/1 0.6/2
Total Viewers (million) 24.564 3.508 5.567 3.482 2.483

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Due to the nature of live programming the ratings for CBS (Grammy Awards) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49 and with total viewers.

On CBS, The 2013 Grammy Awards earned a 10.0 10.1 (per updated fast nationals) from 8:00-11:30,  down more than four ratings points from last year's monster 14.1 adults 18-49 rating (which was fueled by a Whitney Houston memorial tribute) but matching the ceremony's best 18-49 rating since 2011. Earlier in the night, 60 Minutes earned a 1.9, up two tenths from its last original's 1.7 two weeks ago.

On FOX  The Cleveland Show scored a 1.3, up a tenth from its last original's 1.2 adults 18-49 rating. The Simpsons earned a 2.1, down two tenths from its last original's 2.3 adults 18-49 rating.. Bob's Burgers earned a 1.8, down two tenths from its last original's 2.0 adults 18-49 rating. Family Guy earned a 2.4, down half a ratings point  from its last original's 2.9. American Dad earned a 2.0, down two tenths from its last original's 2.2 adults 18-49 rating.

On ABC, Once Upon A Time returned from hiatus to a  series low 2.2 rating from its last original's season-low 2.4 adults 18-49 rating. Revenge earned a 1.4, also hitting a series low, down three tenths from its last original's 1.7 adults 18-49 rating. Revenge for Real premiered to a dismal 0.8 adults 18-49 rating. Earlier in the night, America's Funniest Home Videos earned a 1.8 adults 18-49 rating, up half a ratings point from its last original's 1.3 adults 18-49 rating

Broadcast primetime ratings for Sunday, February 10, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS 60 Minutes 1.9 5 11.13
ABC America's Funniest Home Videos 1.8 5 7.28
NBC Dateline NBC -R 1.2 3 5.71
FOX Bob's Burgers -R 1.0 3 2.19
7:30PM FOX The Cleveland Show 1.3 4 2.75
8:00 PM CBS 2013 Grammy Awards (8-11:30PM) 10.1 25 28.37
ABC Once Upon A Time 2.2 5 7.02
FOX The Simpsons 2.1 5 4.31
NBC Betty White's 2nd Annual 90th Birthday -R 0.6 1 3.08
8:30 PM FOX Bob's Burgers 1.8 4 3.43
9:00PM FOX Family Guy 2.4 5 4.57
ABC Revenge 1.4 3 5.07
NBC Saturday Night Live in the 80's -R (9-11PM) 0.8 2 2.56
9:30PM FOX American Dad 2.0 5 3.80
10:00 PM ABC Revenge for Real 0.8 2 2.89

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Travis

    @Melissa

    Keep in mind that even though Desperate Housewives was in its 8th season, it had built such a strong, large fan base that a lot of people would opt to watch it live over an awards show. A show like Revenge in its 2nd season can’t really be compared considering how huge the ratings for DH were for a while.

  • PW

    GO CBS……….KILLED ALL OF THEM SHOWS…..

  • Christian

    @Raykov

    Once Upon a Time hit a 3.0 or so last year against Whithey Houston-fueled Grammy’s. It held up well last year and that wasn’t its season low.

  • TJ

    Ok, so it was “stupid” of ABC to air original programming against the Grammy’s, but it was OK for AMC to air the 1st episode after a long hiatus of The Walking Dead up against the Grammy’s? Nobody’s crying about that because it will get monster ratings and the other 2 didn’t. Fan Excuse Bingo

  • bluejays

    Revenge will be renewed but its trajectory this season has been steadily downwards all year, awards shows or not. As an ex-loyal viewer I have to say I’m not surprised as I just don’t care about anything that happens on it anymore.

    It’s gonna be cancelled off my DVR. The issue I think with a lot of these shows is that they become ever more convoluted just so they can drag more seasons out of them, the natural story arc is probably only one or two, twelve show seasons but they’re dragged out for four years of twenty plus shows. It doesn’t always work and without really tight writing can’t sustain audience interest.

  • Bad Wolf

    @Lisa

    I agree when you say Max shouldn’t be banned, but what upsets more and more people week after week is the fact that this person ALWAYS post the first comment so you you’re forced to start reading the comments with his/hers. Then the way Max writes his/her comments is full of arrogance, Max deliberately gets on the nerve of Revenge fans because he/she likes it. The obsessive nature of Max’s hate for this show, in my opinion makes their comments fall in the ‘trolling’ category. Max’s comments are in no way interesting or constructive. Some people ignore it easily, some people can’t. Max is not directly offensive with anybody here, but they purposefully spoil Revenge fans, and now non-Revenge fans (like me)’s enjoyment of posting comments. I think Max’s behaviour is not acceptable.

  • zerg

    3.2,2.6,2.6,2.8,2.7,2.7,2.5,2.2,2.4,2.0(GoldenGlobe),1.7(AFN),1.4(Granny’s)

    RV will be renewed,even if this season sucked…Maybe it will be dead aganist the Winter Olympics next fall

  • Petar Ivanov

    @People love watching award shows! Between the Grammy awards and BAFTA awards.

    I don’t watch it but i think BAFTA awards were way before US prime time. At least in GB and Europe. If they were on US prime time should be tape delayed i think.

  • Joel

    Revenge just isn’t as good as it use to be that’s a fact. It has fallen EVERY episode this season (at least for total viewers not sure if that applies to the demo). They need to fix the storylines! I caught season 1 on Netflix and thought it was a good fun show – but this season I stopped watching and have no desire to tune back in until I hear the show is fun again.

  • John

    As much as I hate to admit it, Max is right that a lot of people (including myself) have turned to Scandal as their guilty pleasure show and have dropped Revenge from their schedule.

    Revenge has become a convoluted mess in season 2, with plotlines spinning out of control and too many unnecessary characters.

    The only other show I can remember with such a huge dropoff in quality from its first season was Heroes.

  • Tyson

    Sure, ABC could schedule away from the “winter gauntlet.” Put repeats, burnoffs, movies and/or specials against the NFL playoffs, Golden Globes, Super Bowl and Grammys (and pre-empt its lineup for the Academy Awards). In other words, do what NBC does.

    The affiliates surely love that sub-1 sweeps lineup. The fans will enjoy the “one-on, two-off” winter scheduling.

    Going to a cable-style split season might be good. NBC is doing it with Revolution. Then again, the comments here are filled with complaints about “losing momentum.”

    Or ABC can put what are said to be strong programs against the best other networks have to offer. Maybe the shows simply aren’t as strong as their fans want to believe.

  • JJF

    ABC’s bad ratings are due more to poor scheduling than anything else.

  • Boo Boo Bear

    Why Ban Max? Just like all of you, he can post whatever he would like about this show or that show. He is not being mean or attacking anyone. He might hit refresh every 5 seconds and have something pre written to post just so he can be first. But he is not “trolling”. Calm down.

  • Gabe

    @Blake

    Revenge and Once upon a time are terrible choices for Sunday nights. You need shows like Person of interest, Modern Family, Family guy etc, i.e. not serialized dramas. Do some research and you’ll see that bad scheduling, especially award shows, destroyed desperate housewives over the years. Look at the ratings the weeks before and after the grammys. It’s utterly ridiculous. Revenge should have stayed on Tuesdays.

  • Michael

    @Petar Ivanov, yes BBC played it like 4 hours after taped. However, Americans (film watchers, in particular) watched it on BBC. There’s like a serious cult of award season watchers, lol.

  • Joe

    Revenge, had the Grammys , the finale of donton Abby, the mid season premire of the walking dead, they jam so much onto sun, it’s a highly competitive night, last nights show was one of the best show of the season, scandal is on a lesser compete s night not that many interruptions the biggest show against it is elmatery , and after the whole election rigging, murder attempted murder , the show is getting way too dark to quick Abc better not screw this up because their programming decisions as of late suck

  • Ultima

    @Dillan
    ABC is killing their shows with this ridiculous scheduling.

    Are you suggesting that ABC simply air a test pattern on Sundays?

    There’s no good way to schedule Sundays, yet somehow plenty of hit shows have survived there.

    People are making way too big of a deal about scheduling and the effects of airing against big events.

    It’s not like any of this is new, it’s been going of for at least a decade.

  • Joe Robby

    Sad to see these numbers for “Revenge.”

    Last night, all the pieces of this season’s puzzle came together. It was the best episode of the series, thus far.

    Thank gosh for DVR, OnDemand, and hulu.

  • Daw Johnson

    What people keep forgetting is that Revenge did FINE in its first few Sundays.

    The viewers disappeared. You can’t blame the timeslot because they were there earlier in the season.

    It’s a creative issue. The show just isn’t doing enough to keep viewers tuned in.

  • Jeff

    Too bad on Revenge. It seems like it has gotten a lot of its mojo back, and I hope they are wrapping up the stinkbomb initiative and revenge against the Porter plots. Now that that annoying Initiative Beatch got offed by Victoria, if they will just close up that story, kill off Aiden, and send those two brothers packing, the show will be just fine.

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