ABC’s ‘The Bachelor’ Earns New Season Highs

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via press release:

 

ABC Posts Top Monday in Adults 18-49 with Regular Programming Since May

 

ABC’s “The Bachelor” Hits New Season Highs in Total Viewers and Adults 18-49, Earning the Franchise’s Top Non-Finale Numbers Since March 2011

 

ABC’s “Castle” Equals Highest Adults 18-49 Number Since October and

Posts Season Highs in Adults 18-34 and Women 18-34

 

Monday Night (8:00-11:00 p.m.)

Up over the prior week in viewers (+5%) and young adults (+14%), ABC took second place on Monday night, beating Fox and NBC.   The Net won Monday in Adults 18-34, Women 18-49 and Women 18-34 (5th consecutive week).   In Adults 18-49 (2.5/7), ABC posted its top Monday with regular programming since May 21, 2012.

 

“The Bachelor” (8:00-10:00 p.m.)

Hitting season highs, ABC’s “The Bachelor” beat out NBC’s “The Biggest Loser 14” in Adults 18-49 (2.7/7 vs. 2.0/5) for the 4th straight week, leading by a best-yet 35% (up from 14% the prior week).  The ABC unscripted series won its 2-hour time slot for the 4th time in its last 5 telecasts in Adults 18-34, Women 18-34 and Women 18-49Building week to week in Total Viewers (+6%) and Adults 18-49 (+13%), “The Bachelor” posted its strongest numbers this season (8.4 million and 2.7/7, respectively), and excluding only season finales marked the franchise’s top telecast since March 2011 – since 3/7/11.  In addition, the program tied the Net’s best Adult 18-49 number in the time period since April 30, 2012.

 

  • The Bachelor” improved on its year-ago telecast by 4% in Total Viewers and by 8% in Adults 18-49 – 8.1 million and 2.5/6 on 2/13/12.

 

 “Castle” (10:00-11:00 p.m.)

ABC’s “Castle” finished a strong second in the 10 o’clock hour in Total Viewers (8.9 million) and Adults 18-49 (2.0/5), while holding the No. 1 position against its drama competition on CBS (“Hawaii Five-0”) and NBC (“Deception”) in Adults 18-34 and across all key WomenGaining 11% in Adults 18-49 (2.0/5 vs. 1.8/5), “Castle” equaled its highest rating since October 29, 2012.  The ABC drama earned season highs with Adults 18-34 and Women 18-34.

 

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