CBS Dominates in Viewers, Adults 18-49 and Adults 25-54 for Second Consecutive Week

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February 12th, 2013

via press release:

CBS DOMINATES IN VIEWERS, A18-49 AND A25-54 FOR SECOND

CONSECUTIVE WEEK

 

Network Wins 36 of 44 Half-Hours in Viewers (82% of Week's Schedule)

 

CBS Has 17 of the Top 20 Programs of the Week in Viewers and

11 of Top 20 in Adults 18-49

 

CBS Extends its Season-to-Date Leads in Viewers, Adults 18-49 and Adults 25-54

 

"The 55th Annual Grammy Awards" Scores 28.38 Million Viewers—Second-Largest Audience Since 1993 and Second-Best Demos Since 2004

 

            CBS rocked and rolled to its second consecutive dominating week in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending Feb. 10, Week 20 of the 2012-2013 television season.

 

            CBS won 36 of 44 half hours in viewers or 82% of the week's primetime schedule.  The Network had 17 of the top 20 programs in viewers and 11 of the top 20 in adults 18-49.

CBS had the #1 program on Monday (2 Broke Girls), Tuesday (NCIS), Thursday (The Big Bang Theory), Friday (Blue Bloods), Saturday (48 HOURS) and Sunday (THE 55th ANNUAL GRAMMY AWARDS), as well as the top scripted program on Wednesday (Criminal Minds).

 

CBS had the #1 program in adults 18-49 on Monday (How I Met Your Mother), Tuesday (NCIS), Thursday (The Big Bang Theory) and Sunday (THE 55th ANNUAL GRAMMY AWARDS).

 

THE 55TH ANNUAL GRAMMY AWARDS scored 28.38 million viewers, its second-largest audience since 1993 and its second-best adults 18-49 rating (10.1/25) and adults 25-54 rating (11./24) since 2004.

 

Season-to-date, CBS has extended its leads in viewers (12.68m), adults 18-49 (3.2/09) and adults 25-54 (4.1/10).  CBS leads second-place NBC in viewers by +5.78m, by +0.5 in adults 18-49 and by +0.9 in adults 25-54.

 

            For the week in viewers:  CBS (13.18m), FOX (6.49m), ABC (6.31m) and NBC (4.28m).  Season-to-date in viewers:  CBS (12.68m), NBC (7.90m), ABC (7.74m) and FOX (6.92m).

 

For the week in key demographics, CBS was first in adults 25-54 (4.3/11), adults 18-49 (3.4/09) and adults 18-34 (2.5/08) for the second consecutive week and third time in four weeks.   Season-to-date, CBS is first in adults 25-54 (4.1/10) and adults 18-49 (3.2/09).  Season-to-date, CBS is up +3% in households, +4% in viewers, even in both adults 25-54 and adults 18-49.

For the week in households:  CBS (8.0/13),   ABC (4.1/07), FOX (3.8/06) and NBC (2.8/05).  Season-to-date in households:  CBS (7.8/13), ABC (5.0/08), NBC (4.9/08), FOX (4.2/07).

 

CBS Weekly Highlights:

 

-- On Monday, CBS was first in households (6.4/10), viewers (10.26m), adults 25-54 (4.2/10), adults 18-49 (3.1/08) and adults 18-34 (2.2/07).  CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49, won five of six half-hours of adults 18-34.

 

How I Met Your Mother was first in households (6.5/10), viewers (10.31m), adults 25-54 (4.9/12), adults 18-49 (4.0/11) and adults 18-34 (3.5/11).  HOW I MET YOUR MOTHER posted its best deliveries in both adults 25-54 and adults 18-34 since Jan. 16, 2012, its best adults 18-49 ratings since Feb. 6, 2012, and its second-largest audience of the season.

Rules of Engagement (P) was first in households (5.8/09), viewers (9.40m), adults 25-54 (4.2/10) and adults 18-49 (3.1/08).  Compared to the "Partners" premiere on Sept. 24, 2012, Rules of Engagement was up +38% in households (from 4.2/06), +50% in adults 25-54 (from 2.8/07), +29% in adults 18-49 (from 2.4/06) and added +2.84m viewers (from 6.56m, +43%).

 

2 Broke Girls was first in households (7.0/10), viewers (11.37m), adults 25-54 (5.0/11), adults 18-49 (3.7/10) and adults 18-34 (2.6/07).

 

MIKE & MOLLY was first in households (6.7/10), viewers (10.77m), adults 25-54 (4.4/10) and adults 18-49 (3.2/08).

 

Hawaii Five-0 (10:00-11:00 PM) was first in households (6.2/10), viewers (9.86m), adults 25-54 (3.3/08) and adults 18-49 (2.3/06).

 

-- On Tuesday, CBS was first in households (10.0/16), viewers (16.25m), adults 25-54 (4.3/10) and adults 18-49 (2.9/08).  CBS won every half-hour in viewers for the third consecutive night.  This is the fourth consecutive Tuesday where CBS delivered more than 16 million viewers with all first-run programming.

 

NCIS was first in households (13.3/21), viewers (21.79m), adults 25-54 (5.7/14) and adults 18-49 (3.7/11).  NCIS beat NBC, ABC, FOX and CW combined by +5.36m viewers (vs. 16.43m, +33%).

 

           NCIS: LOS ANGELES was first in households (10.2/15), viewers (16.67m), adults 25-54 (4.6/10) and adults 18-49 (3.1/08).  Compared to last week, NCIS: LOS ANGELES was up +2% in adults 25-54, (4.6/10) and even in adults 18-49.  NCIS:  LOS ANGELES posted its best adults 25-54 delivery since the season premiere on Sept. 25, 2012, and matched last week's delivery in adults 18-49, which was the best performance by the program in the demo since Sept. 25, 2012.

 

VEGAS was first in households (6.6/11) and viewers (10.25m),  and was second behind ABC's "Bachelor" special in adults 25-54 (2.5/06) and adults 18-49 (1.5/04).

 

CSI: CRIME SCENE INVESTIGATION was first in households (7.1/12), viewers (10.97m), adults 25-54 (3.3/08) and adults 18-49 (2.4/07).

 

On Thursday, CBS was first in households (8.7/14), viewers (14.14m), adults 25-54 (4.9/12) and adults 18-49 (3.5/10) for the second consecutive week.

 

The Big Bang Theory swept its time period, finishing first in households (11.3/18), viewers (19.02m), adults 25-54 (7.9/21), adults 18-49 (6.2/18) and adults 18-34 (4.4/15).  The Big Bang Theory posted its second-best deliveries in both adults 25-54 and adults 18-49, tied as the second-best adults 18-34 rating.  Compared to last week, THE BIG BANG THEORY was up +4% in households (from 10.9/17), +11% in adults 25-54 (from 7.1/11), +15% in adults 18-49 (from 5.4/16), +16% in adults 18-34 (from 3.8/13) and added +1.26m viewers (from 17.76m, +7%).

 

Two and a Half Men was first in households (8.6/13), viewers (14.14m) and adults 25-54 (5.6714), and was second in adults 18-49 (4.1/11).  Compared to last week, TWO AND A HALF MEN was up +2% in households (from 8.4/13), +4% in adults 25-54 (from 5.4/13), +5% in adults 18-49 (from 3.9/11) and added +440,000 viewers (from 13.70m, +3%).

 

Person Of Interest was first in households (9.1/14), viewers (14.88m) and adults 25-54 (4.5/10), and was tied for first in adults 18-49 (3.1/08, with "Grey's Anatomy." 

 

Elementary was first in households (7.0/12), viewers (10.84m) and adults 25-54 (3.4/08), and was second in adults 18-49 (2.2/06).

 

CSI: NY was first in households (6.0/10) and viewers (9.57m), and was second in adults 25-54 (2.3/06) and adults 18-49 (1.6/05).  CSI: NY matched season highs in adults 18-49.

 

Blue Bloods was first in households (7.2/12), viewers (11.24m), adults 25-54 (2.2/06) and adults 18-49 (1.5/05).  Blue Bloods matched its second-best adults 18-49 delivery this season.  Blue Bloods posted the night's best deliveries in viewers.

 

THE GRAMMYS WILL Go On: A DEATH IN THE FAMILY (S) was first in households (2.3/04), and was second in viewers (3.45m), adults 25-54 (1.1/03) and adults 18-49 (0.7/02).

 

48 HOURS was first in households (4.4/08), viewers (6.26m) and adults 25-54 (1.8/05), and was second in adults 18-49 (1.2/04, -0.1 behind ABC).   48 HOURS posted a season high in viewers, matched the season high in adults 25-54 and matched the second-best adults 18-49 delivery this season. 

 

-- On Sunday, CBS was first in households (14.0/21), viewers (24.72m), adults 25-54 (9.3/20), adults 18-49 (8.2/20) and adults 18-34 (7.5/21).

 

60 Minutes was first in households (7.2/12), viewers (11.04m) and adults 25-54 (2.6/07), and was tied for first in adults 18-49 (1.8/05, with ABC).

 

THE 55TH GRAMMY AWARDS (S) (8:00-11:30 PM) posted a 15.9/25 with 28.38m viewers, 11.2/24 in adults 25-54, 10.1/25 in adults 18-49 and 9.3/25 in adults 18-34.  Compared to the 2011 ceremony (on Feb. 13, 2011), CBS was up +7% in households (from 14.8/25), +4% in adults 25-54 (from 10.8/26), +1% in adults 18-49 (from 10.0/27), down -2% in adults 18-34 (from 9.5/28) and added +1.71m viewers (from 26.67m, +6%).  This was the GRAMMY's second-best viewers delivery since 1993, its second-best household delivery since 2001 and its second-best adults 25-54 and adults 18-49 performances since 2004  (all behind 2012's broadcast).

 

CBS top programs of the week: #1 THE 55th ANNUAL GRAMMY AWARDS (S) (an average of 28.38m viewers), #2 NCIS (21.79m), #3 THE Big Bang Theory (18.98m), #4 NCIS: LOS ANGELES (16.67m), #5 Person Of Interest (14.88m), #7 Two and a Half Men (14.11m), #9 Criminal Minds (11.98m), #10 2 Broke Girls (11.37m), #11 Blue Bloods (11.24m), #12 60 Minutes (11.04m), #13 CSI: CRIME SCENE INVESTIGATION (10.97m), #14 Elementary (10.84m), #15 MIKE & MOLLY (10.77m), #16 How I Met Your Mother (10.31m), #17 VEGAS (10.25m), #18 Hawaii Five-0 (9.86m), #20 CSI: NY (9.57m) and #21 Rules of Engagement (P) (9.40m).

 

Prime averages are based on the following hours of rated broadcasts in Week #20:

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

 

Week #20 of 2012-2013 Season (ending: 2/10/13)

2012-2013

VIEWERS

(000)

CBS                13,178

NBC                4,279

ABC                6,314

FOX                6,489

A25-54

Rtg      Sh

CBS                4.3       11

NBC                1.6       4

ABC                2.4       6

FOX                2.6       6

A18-49

Rtg      Sh

CBS                3.4       9

NBC                1.2       3

ABC                1.9       5

FOX                2.2       6

NATIONAL NIELSEN SUMMARY – PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/24/12-2/10/13)

2012-2013

VIEWERS

(000)

CBS                12,681

NBC                7,897

ABC                7,739

FOX                6,923

 

A25-54

Rtg      Sh

CBS                4.1       10

NBC                3.2       8

ABC                2.8       7

FOX                2.8       7

A18-49

Rtg      Sh

CBS                3.2       9

NBC                2.7       8

ABC                2.3       6

FOX                2.5       7

 
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