CW: ‘90210’ Now Likely To Be Canceled, So Much For Nostalgia
Click this link for the latest CW renewal / cancellation information: [rssinpage rssfeed=’http://feeds.feedburner.com/TvbythenumbersCancel/renewCwShows’ rssitems=’1′ rssformat=’Y’]
Our Renew / Cancel Index predicts the network’s decision on renewal or cancellation for scripted broadcast primetime shows by the end of the 2012-13 season in May, 2013. (includes results from December 31, 2012- February 10, 2013):
|Program||Status||Renew/ Cancel Index|
|Emily Owens, M.D.*||canceled||0.54|
|Gossip Girl*||final season complete||0.61|
|The Carrie Diaries||😐😐😐||0.84|
|Hart Of Dixie||😐😐😐||0.84|
|Beauty And The Beast||🙂🙂🙂🙂||0.97|
All season I’ve been writing that the only way 90210 gets renewed is for a nostalgic short final season. Now, I think its recent ratings slide has likely made that nostalgia too painful for the CW.
90210 relative ratings are much lower than other recent “nostalgia” final season shows. 90210 2013 ratings (not including last night) are currently at just 58% of the CW scripted show average. Compare that to Gossip Girl last spring (83%), and One Tree Hill the spring before (89%). Nostalgia’s easier if you’re not having to renew a complete ratings albatross, and gets even more painful if you have to cancel a show doing OK to get nostalgic. Nostalgia still could overwhelm ad revenue, but now I’m guessing it’s not likely.
Did I jump the gun when I moved Beauty & The Beast to “likely renewed” last week after just 2 weeks of 0.7 ratings? The last episode’s 0.6 rating suggests I may have. Stay tuned.
This is looking like an interesting spring for the cancellation bear and the CW. Once Cult premieres, the CW will likely cancel two of Beauty & The Beast, Cult, Hart of Dixie, and The Carrie Diaries (in addition to 90210) to make room for next season. Considering the level of crazy in some of those fan groups, the bear expects fireworks!
Better to Follow The Bear, Than Be Chased By Him. This season you can follow the Cancellation Bear on Twitter via @TheCancelBear. The Cancellation Bear will retweet all the Renew/Cancel Index post titles and links as well as engage in a little more back and forth banter than we do on our standard @TVbytheNumbers Twitter feed.
From now through the end of the broadcast season in May, the Renew/Cancel Index values will only be calculated using new episodes airing during 2013. However, until new episodes of a show air in 2013, I will keep the “old” Fall predictions in the table.
- :oops: – certain to be cancelled by May, 2013
- 😥 :cry:- more likely to be cancelled than renewed by May, 2013
- 😐😐 :| – toss up between renewal or cancellation by May, 2013
- 🙂🙂🙂 :) – more likely to be renewed than cancelled by May, 2013
- :mrgreen: – certain to be renewed by May, 2012
The Renew/Cancel Index is the ratio of a scripted show’s new episode adults 18-49 ratings relative to the new episode ratings of the other scripted shows on its own network. It’s calculated by dividing a show’s new episode Live+Same Day adults 18-49 average rating by the Live+Same Day new episode average of all the new scripted show episodes on the show’s own network. The network’s average ratings in the calculation are not time weighted (ex. hour long shows are not weighted twice what 30 minute shows are).
(F) -Fridays: Shows airing on Fridays were renewed with significantly lower than average Indexes.
How would the Renew / Cancel Index Have Done Predicting Last Season’s Scripted Show Fates? Check out how the Renew / Cancel Index predicted renewals and cancellations from the 2010-11 broadcast television season.