Disney Channel’s ‘Sofia the First’ Garners Series Highs; Friday’s Premiere is Most-Watched Telecast Ever in Disney Junior Block with Girls 2-5
via press release:
Disney Junior, Disney Channel’s preschooler block for kids age 2-7 and their caregivers, grew over the year-ago week in Kids 2-5 (+3%) for the 6th straight week, posting double-digit year-over-year growth in Girls 2-5 (+19%).
For the 2nd week in a row, Sofia the First stood as the #1 cable TV series of the week in Kids 2-5, Girls 2-5 and Boys 2-5. Along with Sofia, Disney Junior claimed the week’s Top 3 series on cable in Kids 2-5 with #2 Jake and the Never Land Pirates and #3 Mickey Mouse Clubhouse.
Disney Junior delivered the week’s #1 cable TV telecast with Sofia the First in Kids 2-5 and Girls 2-5, and with Mickey Mouse Clubhouse in Boys 2-5. In fact, Disney Junior has owned the #1 cable telecast in Girls 2-5 for the 5th week running.
Friday’s telecast of Sofia the First (on 2/8/13) hit series highs for a premiere episode in Kids 2-5, Girls 2-5 and Boys 2-5. The new preschool series qualified as the most-watched telecast ever during the Disney Junior block hours in Girls 2-5. In Kids 2-5, the Friday premiere was the block’s most-watched telecast in more than 1 year – since 11/7/11.