Disney Channel’s ‘Sofia the First’ Garners Series Highs; Friday’s Premiere is Most-Watched Telecast Ever in Disney Junior Block with Girls 2-5

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Disney Junior, Disney Channel’s preschooler block for kids age 2-7 and their caregivers, grew over the year-ago week in Kids 2-5 (+3%) for the 6th straight week, posting double-digit year-over-year growth in Girls 2-5 (+19%).
For the 2nd week in a row, Sofia the First stood as the #1 cable TV series of the week in Kids 2-5, Girls 2-5 and Boys 2-5. Along with Sofia, Disney Junior claimed the week’s Top 3 series on cable in Kids 2-5 with #2 Jake and the Never Land Pirates and #3 Mickey Mouse Clubhouse.
Disney Junior delivered the week’s #1 cable TV telecast with Sofia the First in Kids 2-5 and Girls 2-5, and with Mickey Mouse Clubhouse in Boys 2-5. In fact, Disney Junior has owned the #1 cable telecast in Girls 2-5 for the 5th week running.
Friday’s telecast of Sofia the First (on 2/8/13) hit series highs for a premiere episode in Kids 2-5, Girls 2-5 and Boys 2-5. The new preschool series qualified as the most-watched telecast ever during the Disney Junior block hours in Girls 2-5. In Kids 2-5, the Friday premiere was the block’s most-watched telecast in more than 1 year – since 11/7/11.
blog comments powered by Disqus