Ratings for Episode 2 of FX Drama 'The Americans' Skyrocket with Live+3 Time-Shifted Data

Categories: Network TV Press Releases

Written By

February 12th, 2013

via press release:

Ratings for Episode 2 of FX Drama The Americans Skyrocket with Live+3 Time-Shifted Data

 

Episode 2 Jumps +58% in Total Viewers and Adults 18-49 (Live+Same Day to Live+3)

a 10-Point Increase from a Record DVR Increase for the Series Premiere

 

Adds Additional 1.15 Million Total Viewers and 622,000 Adults 18-49

 

LOS ANGELES, February 12, 2013 – Proving once again that initial Live+Same Day ratings tell only a fraction of the story, episode 2 of FX’s critically acclaimed new drama series The Americans gained an astounding +58% in both Total Viewers and Adults 18-49 with Live+3 data, propelling the episode to a very successful mark, and a mark that will achieve even greater success with the inclusion of Live+7 data in approximately three weeks.

 

With the inclusion of Live+3 data, episode 2 of The Americans (2/6/12, 10:00-11:06P) stands at 3.11 million viewers and 1.69 million Adults 18-49, an addition of 1.15 million Total Viewers and 622,000 Adults 18-49 over Live+Same Day delivery.  The Live+3 gains mitigate the Live+Same Day decline five points overall to -27% in Adults 18-49 from premiere to episode 2, and the decline will decrease further with the inclusion of Live+7.  In addition, the decline is off of what is certain to be the most-watched series premiere in FX history.

 

These Live+3 time-shifted percentage gains are significantly higher than the Live+3 percentage growth of recent FX shows from premiere to episode two:  American Horror Story +31% (P) to +37% (ep. 2); Justified +14% (P) to +24% (ep. 2), and Sons Of Anarchy +12% (P) to +11% (ep. 2) respectively.

 

The Live+3 percentage increase for the series premiere episode of The Americans set a record for an FX series premiere episode with a +44% jump on Total Viewers (3.22 million to 4.63 million) and a +48% gain in A18-49 (1.57 million to 2.34 million).  When Live+7 data is available, the series premiere of The Americans will become the most-watched series debut in FX history (Justified, 4.94 million, 3/16/10).

 

In tomorrow’s third episode, “Gregory” (Airs Wednesday, February 13 at 10:00 PM E/P), Philip and Elizabeth discover that their murdered colleague Robert had a wife they never knew about. As they try to determine what she knows and where her allegiance lies, Stan’s investigation into Robert’s death puts him hot on their trail.  (Written by Joel Fields; directed by Thomas Schlamme)

 

The Americans is a period drama about the complex marriage of two KGB spies posing as Americans in suburban Washington D.C. shortly after Ronald Reagan is elected President.  The arranged marriage of Philip (Matthew Rhys) and Elizabeth Jennings (Keri Russell), who have two children – 13-year-old Paige (Holly Taylor) and 10-year-old Henry (Keidrich Sellati), who know nothing about their parents’ true identity – grows more passionate and genuine by the day, but is constantly tested by the escalation of the Cold War and the intimate, dangerous and darkly funny relationships they must maintain with a network of spies and informants under their control.   Complicating their relationship further is Philip’s growing sense of affinity for America’s values and way of life. Tensions also heighten upon the arrival of a new neighbor, Stan Beeman (Noah Emmerich), an FBI agent.  Stan and his partner, Agent Chris Amador (Maximiliano Hernández), are members of a new division of Counterintelligence tasked with fighting against foreign agents on U.S. soil, including KGB Directorate S illegals, Russian spies posing as Americans.

 

attached photo: Keri Russell as “Elizabeth Jennings” (front) and Matthew Rhys as “Philip Jennings” (back): Photo Credit: Craig Blankenhorn, FX Networks

 

 
  • Zach

    Sweet! I hope Dallas can have the same trend

  • Tony

    How does Nielsen handle the Live+3 data for shows that air multiple times on the network throughout those 3 days? Do they count each network viewing regardless of air time and then add the On Demand viewers? Or is it just the original broadcast plus anyone who recorded (and watched) that broadcast during the following 3 days?

  • Gaius Bolling

    i was wondering this too and also wondering does FX make this a big factor when it comes to reneweal. I actually love this show. I know it skews a little older but i wasn’t expecting much and have been pleasantly surprised.

  • DonJ1973

    I’m glad that cable actually cares about these numbers as opposed to broadcast.

  • Holly

    @Tony,

    How does Nielsen handle the Live+3 data for shows that air multiple times on the network throughout those 3 days?

    Each airing is nearly always measured separately. The very, very rare exception is if two airings have the exact same commercials.

  • Holly

    @DonJ1973,

    I’m glad that cable actually cares about these numbers as opposed to broadcast.

    Both cable and broadcast care about the C3 ratings. L+3 and L+7 are good for PR and little else.

  • Tyson

    Great! A lot of people who don’t watch the commercials. Therefore, they are harmful to the show’s future.

  • Tony

    So if a show airs at 8:00, 9:00 and 11:00 on the same night (same episode, but probably different commercials), and the Nielsen viewer records the 11:00 one and watches it the next day, that’s not included in the live+3 data?

    Is On Demand included in live+3?

  • DenverDean

    SPIN, SPIN, SPIN – Love the apples to oranges comparison – The LIVE+3 gains mitigate the LIVE+SAME DAY decline five points overall to -27% in Adults 18-49 from premiere to episode 2, and the decline will decrease further with the inclusion of Live+7.

    Let’s see Live+3 of premier episode to judge decline.

  • Holly

    @Tony,

    So if a show airs at 8:00, 9:00 and 11:00 on the same night (same episode, but probably different commercials), and the Nielsen viewer records the 11:00 one and watches it the next day, that’s not included in the live+3 data?

    It would be included in the Live+3 ratings for the 111:00 airing but not for the first airing.

    I’m not sure about VOD. I think that’s measured separately as well.

    Regardless, the network does get all that information, so they know if someone recorded and watched the second or third airing, or watched on Demand (they also know how many watched legally online), but there is no combined rating.

  • Doug

    For cable networks, it matters little if you watch the first, second, or third airing. Which is why FX repeats its dramas at 11pm right after they originally air, and sometimes all night long, as they’ve done in the case of SOA. I think HBO (which is a different beat altogether) usually only reports cumulative ratings.

  • Amy

    @ Tyson Product Placement is going to take the place of commercials

  • CurefortheItch

    Good news. One of the best shows on right now.

  • HT

    This is such a great show! Love how cable have the best shows on tv.

  • Enri

    Really enjoying this new show.

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