Surging Week to Week, ABC Ties its Top Adult 18-49 Number Since November

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February 12th, 2013

via press release:

Surging Week to Week, ABC Ties its Top Adult 18-49 Number Since November

 

The Bachelor” Defeats “The Biggest Loser 14” by a Best-Yet 14% in Adults 18-49

 

Monday at 10pm, ABC’s “Castle” Nearly Triples the Audience of NBC’s “Deception”

 

On Tuesday at 8pm, “The Taste” Builds by Double-Digit Percentages Week to Week

 

Winning Tuesday from 9-11pm with a Season High in Adults 18-49,

ABC’s “The Bachelor” Beats CBS’ Dramas by 17% and More Than Doubles

NBC’s “Smash” Opener

 

The Neighbors” is Up and Dominates its NBC Freshman Comedy Competition

 

ABC’s “Modern Family” Ranks as Wednesday’s No. 1 Scripted TV Show

 

ABC’s “Suburgatory” Posts Double-Digit Increases Over the Prior Wednesday

 

Nashville” Finishes No. 1 on Wednesday at 10pm in Adults 18-34 and Women 18-34

 

ABC Matches its Best Thursday with Series Programming Since Early October

 

Up 11% Week to Week, “Grey’s Anatomy” Hits a 1-Month High in Adults 18-49

 

Continuing to Win its Slot, ABC’s “Scandal” Hits Series Highs Across Key Demos

 

ABC’s “Last Man Standing” Generates its Highest Numbers Since November

 

A Growing “Malibu Country” Emerges as the Season’s Most-Watched New Comedy

 

Shark Tank” Stands as Friday’s No. 1 Show in Adults 18-49 on the Major Nets

 

ABC’s Broadcast of “Despicable Me” is the Net’s Top Saturday Movie Since April ‘12

 

ABC’s “America’s Funniest Home Videos” Earns a Season High with Adults 18-49

 

Returning to Original for the First Time in 3 Weeks Against “The Grammys,” ABC’s “Once Upon A Time” Retains Over 90% in Adults 18-49 and Beats Fox’s Comedies

 

Season to Date, “Revenge” is Up by 25% in Viewers and by 28% in Adults 18-49

 

Week No. 20

During the week of February 4, 2013, ABC built sharply over the prior week with viewers (+35%) and young adults (+36%) to match its strongest Adult 18-49 performance since November – since w/o 11/26/12. The Net aired 4 of the week’s Top 20 TV programs in Adults 18-49:  “Modern Family” – No. 8, “Grey’s Anatomy” – No. 12, “Scandal” – No. 17 and “The Bachelor SP-2/5” – No. 19. ABC defeated


 

 

 NBC for the 3rd time in 4 weeks, leading by 47% in Total Viewers (6.3 million vs. 4.3 million) and by a season-best 58% in Adults 18-49 (1.9/5 vs. 1.2/3).

 

Monday

Gaining week to week (+12%), ABC earned its most-watched Monday (8.2 million) since November 26, 2012. The Net ranked No. 1 on Monday with Women 18-34 (2.8/8) for the 4th straight week.

 

The Bachelor” (8:00-10:01 p.m.)

Head to head, ABC’s “The Bachelor” defeated NBC’s “The Biggest Loser 14” in Adults 18-49 (2.4/6 vs. 2.1/5) for the 3rd straight week, leading by a best-yet 14% (up from 9% the prior week). “The Bachelor” won its 2-hour time slot in Women 18-34 (3.5/9) for the 4th week in a row. Despite facing CBS’ all-original comedy block, “The Bachelor” matched the prior week season-high number in Total Viewers and retained nearly all in of its Adults 18-49 audience (96%).

 

 “Castle” (10:01-11:00 p.m.)

ABC’s “Castle” earned second place in the 10 o’clock hour, nearly tripling the overall audience (+187% - 8.9 million vs. 3.1 million) of NBC’s “Deception” and leading the NBC drama by 79% in Adults 25-54 (2.5/6 vs. 1.4/3) and by 64% in Adults 18-49 (1.8/5 vs. 1.1/3).

 

Tuesday

ABC (2.4/7) ran a competitive second on Tuesday in Adults 18-49 to CBS’ original drama lineup, beating Fox’s 2-hour comedy block by 26% (1.9/5) and NBC with the season premiere of Smash by 100% (1.2/3).  The Net ranked No. 1 on the night in Adults 18-34 and key Women (W18-34/W18-49).

 

  • The Net posted its strongest Tuesday since November 27, 2012, marking its 2nd-best performance on the night this season with entertainment programming.

 

The Taste” (8:00-9:00 p.m.)

Building week to week in viewers (+10% - 5.3 million vs. 4.8 million) and young adults (+13% - 1.8/5 vs. 1.6/4), ABC’s “The Taste” outdelivered Fox’s comedies by 13% (“Raising Hope”/”Raising Hope” = 1.6/5) and NBC’s Betty White special by 13% (1.6/4) from 8:00-9:00 p.m. in Adults 18-49.

 

“The Bachelor” (9:00-11:00 p.m.)

From 9:00-11:00 p.m., the second part of a 2-night “The Bachelor” grew to win its time period with Adults 18-49 (2.7/7), beating CBS dramas by 17% (“NCIS: LA”/”Vegas” = 2.3/6) and more than doubling NBC’s 2-hour second season opener of “Smash(+125% - 1.2/3).  Up over Monday’s telecast by 13% in Adults 18-49, “The Bachelor” achieved a new season highThe ABC unscripted series was Tuesday’s No. 1 TV show with Women 18-34. 

 

  • Excluding only “Dancing” premieres and finales, “The Bachelor” delivered ABC’s top entertainment Adult 18-49 rating in the time period since May 17, 2011.

 

Wednesday

ABC was a competitive No. 2 on Wednesday in Adults 18-49 (2.2/6) to Fox with a 2-hour “American Idol.” ABC’s “Modern Family” finished as Wednesday’s No. 1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).

 

The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” took second place to “Idol,” beating its NBC comedy competition (“Whitney”) by 4.6 million viewers (8.2 million vs. 3.6 million) and by 92% in Adults 18-49 (2.3/7 vs. 1.2/4).


 

The Neighbors” (8:30-9:00 p.m.)

Building week to week and taking second at 8:30 p.m., ABC’s “The Neighbors” dominated its freshman comedy competition in the half-hour, beating NBC’s “Guys With Kids” by 88% in viewers (6.0 million vs. 3.2 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/3). “The Neighbors” was up over the prior week by 13% in viewers and by 6% in Adults 18-49. 

 

Modern Family” (9:00-9:31 p.m.)

Spiking over its lead-in at 9:00 p.m. (+118%), ABC’s “Modern Family” beat its nearest scripted competition in the half-hour by 27% in Adults 18-49 (3.7/10 vs. 2.7/7 - CBS’ “Criminal Minds”).

 

Suburgatory” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” grew week to week by 21% in Total Viewers (5.7 million vs. 4.7 million) and by 11% in Adults 18-49 (2.0/5 vs. 1.8/4). 

 

Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” ranked No. 1 in Adults 18-34 (1.4/5-tie) and won its slot in Women 18-34 (2.1/6) for its 4th straight original telecast. Season to date “Nashville” is delivering substantial increases via TV playback, gaining 55% in Adults 18-49 (+1.1 rating points - from a 2.0 L+SD rating to a 3.1 L+7 rating). The new ABC drama also adds on 2.8 million viewers to its preliminary L+SD average in the L+7 finals (6.2 million to 9.0 million).

 

Thursday

Building week to week in Adults 18-49 (+9% - 2.4/7 vs. 2.2/6), ABC matched its top-rated Thursday with series programming since October 4, 2012.

 

Shark Tank” (8:00-9:00 p.m.)

During the 8 o’clock hour, ABC’s repeat “Shark Tank” was up week to week in viewers (+4% - 4.8 million vs. 4.6 million) and young adults (+18% - 1.3/4 vs. 1.1/3), drawing 26% more viewers than NBC’s first-run comedies (season premiere of “Community”/”Parks and Recreation” = 3.8 million).

 

Grey’s Anatomy” (9:00-10:00 p.m.)

Spiking over its lead-in (+138%) at 9:00 p.m., ABC’s “Grey’s Anatomy(3.1/8) moved up into a tie for No. 1 in its hour in Adults 18-49 (with “Person Of Interest”), beating Fox’s “Idol”-fueled “Glee” by 41% (2.2/6) and NBC’s comedies by 94% (“The Office”/”1600 Penn” = 1.6/4). The ABC veteran drama dominated its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

 

  • Gaining 11% week to week, “Grey’s” earned its highest Adult 18-49 rating in 4 weeks – since 01/10/13. In addition, the show scored its best Women 18-49 number since October 18, 2012.

 

Scandal” (10:00-11:00 p.m.)

Delivering strong lead-in retention (90%), ABC’s “Scandal(2.8/8) won the 10 o’clock hour in Adults 18-49 by a best-ever 27% over CBS’ Super Bowl-promoted “Elementary(2.2/6), and quadrupled NBC’s “Do No Harm (+300% - 0.7/2).  It was the No. 1 series in its time period for its 7th telecast in a row with young adults.

 

  • Up for its 2nd straight original in Adults 18-49 (+4%), “Scandal” equaled a series high. In fact the show matched or hit new series highs across all key Adult and Women demos.  Over the course of its last 6 originals, “Scandal” has produced the series’ Top 6 telecasts in Adults 18-49.

 

  • “Scandal” improved the hour year to year by 25% in viewers (8.1 million vs. 6.5 million) and by 27% in young adults (2.8/8 vs. 2.2/6).

 

Friday

ABC ranked as the No. 1 major network on Friday in Adults 18-49 (1.5/5) over season premiere/series debut programming on the other nets, outdelivering NBC by 7% (1.4/4), CBS by 15% (1.3/4) and Fox by 50% (1.0/3). ABC’s “Shark Tank” was the No. 1 TV show of the night in Adults 18-49 on the major nets. The Net matched its top-rated Friday in 4 weeks – since January 11, 2013.

 

Last Man Standing” (8:00-8:31 p.m.)

At 8:00 p.m., ABC’s “Last Man Standing” stood as the most-watched program in its slot (7.3 million) and beat CBS’ series debut of “The Job” by 67% in Adults 18-49 (1.5/5 vs. 0.9/3) and Fox’s season premiere of “Touch” by 36% (1.3/4). Building week to week in Total Viewers (+6%) and Adults 18-49 (+7%),Last Man Standing” earned its best numbers since November – since 11/9/12 and 11/30/12, respectively.

 

Malibu Country” (8:31-9:00 p.m.)

Like its lead-in, ABC’s “Malibu Country” beat out premiere programming on CBS and Fox in the 8:30 p.m. half-hour with Total Viewers (6.1 million) and Adults 18-49 (1.3/4). Gaining over the prior week (+2%/+8%), Malibu Country” drew its biggest audience since December 14, 2012 and its highest Adult 18-49 number since January 11, 2013. Through the most recent season-to-date Nielsen data (19 complete weeks), ABC’s “Malibu Country” is now TV’s most-watched new comedy, surpassing NBC’s “The Voice”-boosted “Go On.”

 

“Shark Tank” (9:00-10:01 p.m.)

Surging from its lead-in by 46% to stand as Friday’s top-rated show on the major nets, ABC’s “Shark Tank” towered over its network rivals in the 9 o’clock hour in Adults 18-49 (1.8/5), beating CBS’ “CSI: NY” by 13% (1.6/5), the second hour of NBC’s 2-hour “Dateline” by 20% (1.5/4) and the second hour of Fox’s 2-hour “Touch” premiere by 100% (0.9/3).

 

20/20” (10:01-11:00 p.m.)

During the 10:00 p.m. hour, ABC’s “20/20” defeated NBC’s time-period premiere of “Rock Center with Brian Williams” by 6% in the Adult 25-54 news demo (1.8/5 vs. 1.7/5) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4).

 

Saturday

ABC won Saturday over its broadcast competitors in Adults 18-49 (1.1/3), topping CBS with a “Grammys” special by 38% (0.8/3), Fox by 38% (0.8/3) and NBC by 83% (0.6/2). The Net scored its highest-rated Saturday since January 11, 2013.

 

“ABC Saturday Movie of the Week: Despicable Me” (9:00-11:00 p.m.)

ABC’s broadcast premiere of theatrical “Despicable Me” ranked No. 1 in its 2-hour time slot in Adults 18-49, beating CBS withThe Grammys Will Go On”/”48 Hours” by 44% (1.3/4 vs. 0.9/3). The ABC Saturday movie was the night’s highest-rated broadcast program in Adults 18-49, Teens 12-17 and Kids 2-11. “Despicable Me” was ABC’s top Saturday night movie in both Total Viewers (4.0 million) and Adults 18-49 (1.3/4) since the Net’s premiere of “The Blind Side” in April 2012 (since 4/28/12).

 

Sunday

“America’s Funniest Home Videos” (7:00-8:00 p.m.)

During the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” ranked No. 1 in Adults 18-49 (1.8/5-tie) and was the top broadcast show with Men 18-49, key Women (W18-34/W18-49), Teens 12-17 and Kids 2-11.

 

  • “AFHV” hit a season high in Adults 18-49 with its top rating since May 6, 2012.

 

Once Upon A Time” (8:00-9:00 p.m.)

On its first original telecast in 3 weeks against the “Grammy Awards,” ABC’s “Once Upon A Time” built on its lead-in at 8:00 p.m. (+22%) among Adults 18-49, with a 16% lead over its nearest regular broadcast competition (2.2/5 vs. 1.9/5 for Fox’s “The Simpsons”/”Bob’s Burgers”).

 

  • Despite facing the “Grammy Awards,” “Once Upon A Time” retained more than 90% of its last first-run telecast in Total Viewers (92%) and Adults 18-49 (92%), while growing 8% Kids 2-11 (100%).

 

Revenge” (9:00-10:00 p.m.)

Also returning to original for the first time since January 20th during the 9:00 p.m. hour, ABC’s “Revenge” drew 21% more viewers than Fox’s comedies (5.2 million vs. 4.3 million for “Family Guy”/”American Dad”).

 

  • Season to date, ABC sophomore “Revenge” is up 25% in Total Viewers and 28% in Adults 18-49 from the same point in its freshman season.

 

WEEK NO. 20:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 3.4      No.1 CBS    13,180,000

No.2   FOX 2.2      No.2 FOX     6,490,000

No.3   ABC 1.9      No.3 ABC     6,310,000

No.4   NBC 1.2      No.4 NBC     4,280,000

No.5   CW  0.7      No.5 CW      1,640,000

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 02/04/13.

 
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