ABC Midseason Scheduling Moves Ship 'Happy Endings' to Fridays

Categories: 1-Featured,Network TV Press Releases

Written By

February 13th, 2013

via press release:

 

ABC ANNOUNCES MIDSEASON SCHEDULING MOVES


Celebrity Wife Swap” Returns with All-New Episodes Beginning

Tuesday, February 26 at 8:00 p.m., and “The Taste” Moves to 9:00 p.m. That Same Night

 “Happy Endings” Moves to Fridays at 8:00 p.m. Starting March 29

 

 ABC announces midseason scheduling moves, with “Celebrity Wife Swap,” the reality series that shines a light on how controversial celebrities really live their lives, returning on TUESDAY, FEBRUARY 26 from 8:00-9:00 p.m., ET with all-new episodes, and competitive cooking show “The Taste” moving back an hour to 9:00-10:00 p.m., starting that same night. Beginning FRIDAY, MARCH 29, critically acclaimed comedy “Happy Endings” will move to Friday nights, airing back-to-back original episodes from 8:00-9:00 p.m., ET.

Editors please note: The Friday night comedy block of “Last Man Standing” and “Malibu Country” will have aired their season finales prior to “Happy Endings” taking over that timeslot.

The February 26 season premiere of “Celebrity Wife Swap” features the unlikeliest of moms swapping lives -- “Splash” contestant and Playmate Kendra Wilkinson and reality super mom Kate Gosselin of “Kate Plus Eight” fame. “Celebrity Wife Swap” follows mothers in two celebrity families with very different values as they swap lifestyles, children and homes (but not bedrooms), for one week and embark on a journey like no other. They’re given the chance to see how another celebrity raises their children and deals with life in the spotlight, while allowing both couples the opportunity to re-discover why they love each other and why they decided to get together in the first place.

 
  • Cornish Game Hen

    Get ready for a big surprise in May. From what I’ve heard through the grapevine, Paul Lee and other execs over at ABC LOVE Happy Endings. They watch it on their sofas at home and their spouses roll on the floor laughing. Even if the ratings are poor, they recognize why that is so (shifting it off Weds to make room for Suburgatory et al) and they still see a future for it because of DVR stats, cult following, and syndi potential. One more season (26-28 eps) is enough to get it to syndication, and since the prod is split between ABC and Sony, that’s more of an incentive to push forward. The burnoff was the death knell for Apt 23, but in HE’s case, it’s a ruse to disguise the framing of a fourth season order. There will be no cable pickups- CT’s soft failure assured that- but there WILL be a 4th season order, unless it totally tanks (below 0.8) on Fridays.

  • Devin

    Happy Endings just could not hold an audience. Why does everyone blame ABC? Following the DWTS Results show should have been a good slot for it. It can’t air behind Modern Family forever. That’s where they program new shows so they get sampled. This will be the third time slot this year. If HE can’t attract an audience, it needs to go bye bye. It’s much better than Go On, IMO, but still could not beat it. It will not replace LMS next year, because the Tim Allen show is drawing over 8 million viewers on a Friday night and should be back in the fall. I’m afraid it’s DOA.

  • TJ

    “They watch it on their sofas at home and their spouses roll on the floor laughing.”

    Right.

  • Rebecca

    At least HE is back on the schedule – if it’s ending I hope we get to see all the remaining episodes.

  • mary sims

    Does this schedule change mean that there is a chance of Malibu Country coming back next season on a different night? I see where it has been the most watched comedy for 19 weeks(Nielson)so that should help its chances for renewal. I believe MC and LMS fate will be announced around May.Hope they are renewed, especially MC.

  • SJ

    @Cornish Game Hen

    I can’t tell if you’re being sarcastic or just really, really ignorant.

    Also, how is Cougar Town a “soft failure”? Correct me if I’m wrong, but it’s doing better than most of the other TBS originals.

    One more reason for why I’d like for TBS to pick up Happy Endings is because if it stays on ABC, it will only be there to get to an acceptable number of episodes for syndication and then it’ll be out. On TBS, it actually has a future beyond that and could hang around for a couple more years.

  • TerryJacksonNYC

    @SJ

    I’m very used to people saying that aren’t going to watch anything new on a particular network when a beloved show is canceled, but I’m not used to someone as bright and articulate as you saying so. My guess is that this is an emotional reaction to some rather irritating (and maybe even upsetting) news.

    I think you’ll come around. Your main point is well taken, though: ABC does not do funny all that well.

  • gerry

    burnoff :(

    never watched this but always heard it was a tight show. too bad…

  • omabin

    I think this says more to ABC’s commitment to have Body of Proof succeeding than anything about Happy Endings to be honest

  • r0ckmypants

    @Ali – 18 episodes each for Last Man Standing and Malibu Country.

    Happy Endings is definitely a burnoff. Back-to-back new episodes is never a good sign.

    But the real question is, what’s the point of airing Celebrity Wife Swap for 3 weeks in the Tuesday timeslot? Does this mean Splash will be relegated to Fridays once Happy Endings is over, or will they move Wife Swap?

  • http://tvbythenumbers.com Bill Gorman

    “I’m very used to people saying that aren’t going to watch anything new on a particular network when a beloved show is canceled”

    So are we all.

    Stage three in the TV Fan Five Stages Of Grief.

  • http://tvbythenumbers.com Bill Gorman

    “Get ready for a big surprise in May. From what I’ve heard through the grapevine, Paul Lee and other execs over at ABC LOVE Happy Endings. They watch it on their sofas at home and their spouses roll on the floor laughing. Even if the ratings are poor, they recognize why that is so (shifting it off Weds to make room for Suburgatory et al) and they still see a future for it because of DVR stats, cult following, and syndi potential. One more season (26-28 eps) is enough to get it to syndication, and since the prod is split between ABC and Sony, that’s more of an incentive to push forward. The burnoff was the death knell for Apt 23, but in HE’s case, it’s a ruse to disguise the framing of a fourth season order. There will be no cable pickups- CT’s soft failure assured that- but there WILL be a 4th season order, unless it totally tanks (below 0.8) on Fridays.”

    Could there be such a thing as an optimism troll?

  • Fred

    Being a big HE fan, I’m pleased ABC didn’t cancel it yet. But Friday doesn’t seem a good fit for this adult oriented sitcom. Then again Wednesday 9:30, Sunday at 10:00 and Tuesday at 9:00 didn’t work either. Too little available slots open so I guess this will do for now.

  • Sweetd

    I think the HE on Fridays is with the assumption it will be like Community/Whitney on Fridays. – and will likely air in place of Family Tools/ How to Live with Your Parents if and when they get less than stellar ratings.

    I would be really interested to see what HE would get if it was to air in place of the Neighbors or Suburgatory once this season.

  • Pat

    I will not be watching ABC anymore if Happy Endings is cancelled. Not out of spite, it just happens to be the only show I watch on that channel. If the Maggie Lawson/James Caan pilot goes to order, I might check that one out.

  • r0ckmypants

    @Sweetd – That doesn’t make sense considering Happy Endings will have aired all of its episodes before either of those shows air ANY episodes.

  • r0ckmypants

    @Sweetd – Nevermind, I was looking at an old schedule, sorry… but even still, it wouldn’t apply to Family Tools, which doesn’t premiere until May. And I’d think with How to Live… debuting so late, they would just bite the bullet and air it through sweeps.

  • Ultima

    @Chuck
    When is Wipeout coming back??

    After the NBA Finals?

  • Ultima

    @JuliannaBastos
    what do you think that is going to happen with “Mistresses”?

    It will air during the summer. I wouldn’t be surprised to see it premiere in the Sunday 10pm timeslot during May sweeps.

  • Ultima

    @Ali
    How many episodes of Last Man Standing and Malibu Country has ABC ordered by the way?

    18 each.

© 2014 Tribune Digital Ventures