ABC Midseason Scheduling Moves Ship 'Happy Endings' to Fridays

Categories: 1-Featured,Network TV Press Releases

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February 13th, 2013

via press release:

 

ABC ANNOUNCES MIDSEASON SCHEDULING MOVES


Celebrity Wife Swap” Returns with All-New Episodes Beginning

Tuesday, February 26 at 8:00 p.m., and “The Taste” Moves to 9:00 p.m. That Same Night

 “Happy Endings” Moves to Fridays at 8:00 p.m. Starting March 29

 

 ABC announces midseason scheduling moves, with “Celebrity Wife Swap,” the reality series that shines a light on how controversial celebrities really live their lives, returning on TUESDAY, FEBRUARY 26 from 8:00-9:00 p.m., ET with all-new episodes, and competitive cooking show “The Taste” moving back an hour to 9:00-10:00 p.m., starting that same night. Beginning FRIDAY, MARCH 29, critically acclaimed comedy “Happy Endings” will move to Friday nights, airing back-to-back original episodes from 8:00-9:00 p.m., ET.

Editors please note: The Friday night comedy block of “Last Man Standing” and “Malibu Country” will have aired their season finales prior to “Happy Endings” taking over that timeslot.

The February 26 season premiere of “Celebrity Wife Swap” features the unlikeliest of moms swapping lives -- “Splash” contestant and Playmate Kendra Wilkinson and reality super mom Kate Gosselin of “Kate Plus Eight” fame. “Celebrity Wife Swap” follows mothers in two celebrity families with very different values as they swap lifestyles, children and homes (but not bedrooms), for one week and embark on a journey like no other. They’re given the chance to see how another celebrity raises their children and deals with life in the spotlight, while allowing both couples the opportunity to re-discover why they love each other and why they decided to get together in the first place.

 
  • Ram510

    I wonder what ABC would’ve done after LMS/MC ended had they not put Happy Endings there?

  • Ultima

    @Ram510
    wonder what ABC would’ve done after LMS/MC ended had they not put Happy Endings there?

    Primetime or Nightline?

  • mike hunt

    Malibu country is horrible,really terrible show,sad days for ABC when 1.2’s are considered tolarable.

  • Mike Geary

    Happy Endings is going to come to a sad ending on Fri night.

  • Dan

    @Ram510 or Ultima – Or had Zero Hour flopped they could move it to that slot to burn it off and premiere Wipeout Thursday at 8.

    Mistresses will air over summer as will new Apartment 23 (8 eps) and 666 Park Avenue (4 eps)

    @Devin – In Happy Endings defense DWTS was down terribly this year. I bet had HE followed it maybe even 2 years ago it would of thrived, a la Samantha Who? Also the comedy competition at 9 made everything look bad.

    @Sweetd – HE was never going to air in place of HTLWYP or Family Tools. The plan was that HE, Apartment 23 and those two new shows were going to air a block Tuesdays but since HE and A23 flopped, ABC wants to burn through HE remaining episodes on fridays. Its like when FOX aired the last batch of “The Finder” episodes on Fridays last season bumping Hotel Hell to summer. FOX would rather burn the episodes off in season then give a summer burnoff.

    My guess is HTLWYP has a good chance to return next season but ABC has so many comedies that the only shows that will definitely be on the fall schedule is The Middle, Modern Family, and Suburgatory.

  • jimmcaf

    I say let TBS pick it up and pair it with “Cougar Town”. They have similar styles/appeals.

  • steve

    Hoping Happy Endings gets the magic 1.0+ in the 18-49 demo on Friday nights.

  • TerryJacksonNYC

    @Dan

    Samantha Who?… thrived? When? And for how many episodes? I don’t remember it doing well ever.

  • Ultima

    @Dan

    If Zero Hour flops, they can always move either Splash or Wife Swap to that timeslot.

    Assuming Splash is still airing.

  • Ricky K

    ABC probably would have put that BET ON YOUR BABY or whatever it’s called gameshow on Friday at 8…

    I think HAPPY ENDINGS still has a shot to return, but ABC needs a better strategy to get viewers to this show. Maybe they’ll have some new shows that will mesh with it better…

  • Rare

    I will never understand why ABC didn’t just leave their Wednesdays from last year alone. HE was doing really well in the post-Modern Family slot and they should’ve just left it there until it got to syndication numbers, *then* left it out to die, like NBC did with tons of shows by putting them after Seinfeld and Friends in the ’90s. But it worked, and all of those shows got to syndication (granted, their syndication runs were mostly short-lived, but still). Now they killed HE, weakened Suburgatory and are getting weaker numbers than they used to post-Modern Family. Dumb, dumb, dumb.

  • iggy

    What other slot could ABC move it to without airing it over the summer?

    Thursdays at 8pm and Sundays at 10pm will be available in 2-3 weeks.

  • Ultima

    @Rare
    like NBC did with tons of shows by putting them after Seinfeld and Friends in the ’90s. But it worked, and all of those shows got to syndication

    :lol:

  • Fakeem

    NoChance
    Posted February 13, 2013 at 8:31 PM
    Kate is NOT a wife so why the heck is she on “Wife Swap”.

    Because there is NO reality in “Reality tv”.

  • Ultima

    @Rare

    Out of the ten shows that aired after Friends or Seinfeld while they were both on, I only three or four actually reached syndication: Just Shoot Me, Suddenly Susan, Caroline in the City and maybe Veronica’s Closet (it lasted 3 seasons). Six more failed.

    Also, NBC did not leave those shows on Thursday nights until they hit syndication numbers. All of them were moved or canceled after one season on Thursdays (except for Veronica’s Closet, which spent a season after Seinfeld and then the next after Fraiser).

  • John A

    How did ABC treat HE. It had bad ratings in season 1 yet it was renewed and moved to the cushy Modern Family slot and it lost its lead in yet again renewed. Network cancel flops and this is a flop.

  • Mega64

    While it’s not a good sign, it’s probably the best the show can hope for at this rate. At least it may have a small chance of staying alive if it stays stable on Fridays.

    And as much as I love the show, ABC’s given it plenty of chances. Obviously they want to rotate shows after the Modern Family slot, and it made more sense to put it on its own night. Even after it started tanking, they tried another night to see if it would help, and they’re still going to air it despite canceling Don’t Trust the B. I think ABC may actually want to keep this show alive for syndication, but they need a reason to actually justify having another season. A fourth season for syndication won’t be any good if it would end up getting below 1.0’s, after all.

    Still not looking good for the show, but honestly at this point it’s better than letting it languish on Tuesdays.

  • jimmers

    save HAPPY ENDINGS ABC!!!!

  • Marc

    The HE Friday ratings will make LMS/MC look like ratings gold and they will both get quick renewals. I could see HE doing .7s, half the current lineup. ABC probably knows this but airing another comedy is good for verification purposes.

  • Rare

    @Ultima Okay, well regardless, HE was doing fine post-Modern Family and likely would’ve continued to get solid numbers if ABC had left it there. They moved it, and it hurt both HE and the timeslot it was in.

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