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TV Ratings Tuesday: 'The Taste' Goes Lower, State of the Union Address Down Across All Networks

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February 13th, 2013

Scoreboard UNI NBC ABC CBS FOX CW
Adults 18-49: rating/Share 1.6/4 1.4/4 1.3/3 1.2/3 1.0/2 0.5/1
Adults 18-34: Rating/Share 1.4/4 1.0/3 0.9/3 0.8/2 0.9/2 0.5/2
Total Viewers (million) 3.842 5.280 4.425 6.914 2.453 1.534

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Due to the nature of live programming the ratings for The State of the Union Address are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Univision was the number one network in adults 18-49, while CBS won with total viewers.

On ABC, The Taste notched a series low 1.5, down three tenths  from last week's 1.8 adults 18-49 rating .

The State of the Union Address earned a 1.2 on ABC (down two tenths from last year's 1.4) , 1.1 on CBS (down four tenths from last year's 1.5) , 1.6 on NBC (down four tenths from last year's 2.0) and 0.9 on FOX (down eight tenths from last year's 1.7) . Note: national ratings for the State of the Union Address will be sustained by Nielsen as it ran without commercials.

 

Broadcast primetime ratings for February 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS: Los Angeles -R 1.5 4 9.13
ABC The Taste 1.5 4 4.74
NBC Betty White's Off Their Rockers  -R 1.2 4 5.03
FOX Raising Hope -R 1.1 3 2.70
CW When in Rome -R (8-10PM) 0.5 1 1.53
tvbythenumbers.com
8:30PM NBC Betty White's Off Their Rockers  -R 1.4 4 5.17
FOX New Girl -R 1.1 3 2.46
9:00PM NBC State of the Union 2013 1.6 4 5.79
ABC State of the Union 2013 1.2 3 4.59
CBS State of the Union 2013 1.1 3 6.22
FOX State of the Union 2013 0.9 2 2.37
tvbythenumbers.com
10:30PM NBC State of the Union 2013 Analysis 1.0 3 4.13
ABC Analysis/Modern Family -R 0.9 3 3.32
CBS Analysis/Mike & Molly -R 0.8 2 4.50

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via press note:
Note coming soon

 

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • DanaK

    I always find it interesting that NBC seems to win against the other networks for coverage of news events (particularly when everyone is showing the same thing), yet NBC is usually but not always being beaten by ABC during the morning and for the regular nightly news shows. Plus, CBS seems to lose these primetime news races even though they are usually #1 in primetime.

  • eridapo

    There are over 52 million Latinos in the US (or roughly 16.7 percent of the population). If we assume that maybe 3/4 of them still speak Spanish, you have a potential Spanish audience of 39 Million (larger than the population of some European countries)….

  • Freyja


    If wonder if many Americans actually watched the SOTU on CNN or other news networks

    No, I didn’t watch the dumbas* in charge speak because he says the same dumb crap all the time. Well I could have done the drinking game, but I would have been drunk in 5 minutes. ;)

    I played WOW last night just like I do every night well except for Wednesday’s ;)

  • Grey

    Last night’s Cougar Town was the best episode so far this season..Hopefully the ratings held!

  • eridapo

    @ DanaK

    Not surprising when the buzz is that NBC news is in the tank for Obama (see the former MSNBC news for proof). FOX does badly because its news division (Fox News) is perceived as being in the tank for Republicans…

    As the quick SOTU polls showed most of the people that did watch were Democrats….

  • Paul

    CW will be adjusted down. The NY affiliate for example aired an episode of Friends, Silver Linings Playbook half-hour show and then the State of the Union.

  • tv ratings are nonsense

    Are people that stupid to really think these rating numbers matter during a speech shown on all networks? And then people try to anaylize how is it NBC had a higher rating then CBS since CBS always win the night? Wake up people. These numbers are bogus…just read the small print.

  • Tessa

    @RJ – Butthurt Republican detected.

  • jimmers

    I want PLL numbers!

  • Petar Ivanov

    @eridapo
    Actually these #s are larger than the population of MOST European countries. Almost all without Germany, GB, France and Italy. I guess that is why now most of the US shows has at least one latino main lead. I read before days that in California latinos and other minorities will be new majority and will be bigger % than whites. Is that true information?

    And what is african american population?

    Are networks and TV studios now with growing minorities make shows cast based on that fact or still only talent is what is important and make sense.

    Thanks.

  • Tessa

    If the SotU had been tonight you think the CW would’ve gone ahead with its regular programming?

  • Leondre

    Let’s predict Tonight’s ratings:

    The Middle:2.5
    The Neighbors:1.9
    Modern Family:4.1
    Surburgatory:2.4
    Nashville:1.8

    Survivor:2.9

    American Idol:4.2

    Whitney:1.3
    Guys with Kids:1.2
    SVU:1.7
    Chicago Fire:2.0

    Arrow:1.0
    Supernatural:0.9

  • Petar Ivanov

    @tv ratings are nonsense

    In deadline before few days were video with few writers/showrunnurs i guess you still can watch it. I watch it because damon lindelof was there but the point is that they all 5-6 showrunners respond with one word on questions. And one of them i think Tim Kring(think heroes and touch showrunner) who said for ratings – “irrelevant”. Than said not now but soon.

  • Michael

    @Tessa, absolutely! Arrow is a HIT, and SPN has an established fan-base. Same would apply if it was on Thursday night. They couldn’t take a risk Tuesday night with their original programming because those shows are struggling.

  • Ike

    @Petar, in addition to what Eridapo said, another factor is that Univision somehow always dominates the Spanish-speaking audience in the U.S. very strongly. Its competitors, including Telemundo, perform very poorly.

    So while the English-speaking audience is very fragmented across many different channels, the Spanish speakers all flock to Univision. This is one reason why Univision can win some nights.

    To a lesser degree, you can see this same phenomenon with Republicans and Fox News Channel. Many Republicans flock to FNC giving it higher ratings than other news channels. Democrats are fragmented and don’t flock to any one single source. Many (such as myself) don’t watch TV news at all. (Or when I do, it’s international news like Al Jazeera English, which is considered obscure in America.)

  • Petar Ivanov

    @Leondre
    Good idea. Will be more interesting. Its so boring without ratings.

    CSI with TBBT rerun as lead-in will be in season high. CF and nashville in lows. southland premieres tonight on tnt too. AFter MF and Idol TBBT rerun will be 3rd. Survivor 2.5.

  • spidermentalist

    Why did has CBS (with 1.1 rating) more viewers than NBC (with 1.6 rating) and ABC (1.2 rating) at 9pm last night?

  • Nicole

    Hopefully they post PLL and the lying games numbers so we have something to talk about. Plus since there wasnt much on last night it shouldnt take to long for the other ratings to be posed. Or at least i hope not.

  • Petar Ivanov

    @Ike
    Thanks very much. Great info. I guess UNI beat telemundo and others because is broadcast network. Its interesting in some states like Texas, California, New mexico etc. may be UNI is number 1 regulary.

    Interesting point. Shows like NCIS LA and others which has LA or other city names in titles – nashville, chicago etc. are they benefit from their titles? For example larger % of people to watch these shows in ‘title’ sity even state?(not what is average for the contry- like sports events)

  • Oliver

    @eridapo

    Thanks for that data dump, very interesting!

    Community skewed really young.

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