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TV Ratings Tuesday: 'The Taste' Goes Lower, State of the Union Address Down Across All Networks

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February 13th, 2013

Scoreboard UNI NBC ABC CBS FOX CW
Adults 18-49: rating/Share 1.6/4 1.4/4 1.3/3 1.2/3 1.0/2 0.5/1
Adults 18-34: Rating/Share 1.4/4 1.0/3 0.9/3 0.8/2 0.9/2 0.5/2
Total Viewers (million) 3.842 5.280 4.425 6.914 2.453 1.534

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Due to the nature of live programming the ratings for The State of the Union Address are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Univision was the number one network in adults 18-49, while CBS won with total viewers.

On ABC, The Taste notched a series low 1.5, down three tenths  from last week's 1.8 adults 18-49 rating .

The State of the Union Address earned a 1.2 on ABC (down two tenths from last year's 1.4) , 1.1 on CBS (down four tenths from last year's 1.5) , 1.6 on NBC (down four tenths from last year's 2.0) and 0.9 on FOX (down eight tenths from last year's 1.7) . Note: national ratings for the State of the Union Address will be sustained by Nielsen as it ran without commercials.

 

Broadcast primetime ratings for February 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS: Los Angeles -R 1.5 4 9.13
ABC The Taste 1.5 4 4.74
NBC Betty White's Off Their Rockers  -R 1.2 4 5.03
FOX Raising Hope -R 1.1 3 2.70
CW When in Rome -R (8-10PM) 0.5 1 1.53
tvbythenumbers.com
8:30PM NBC Betty White's Off Their Rockers  -R 1.4 4 5.17
FOX New Girl -R 1.1 3 2.46
9:00PM NBC State of the Union 2013 1.6 4 5.79
ABC State of the Union 2013 1.2 3 4.59
CBS State of the Union 2013 1.1 3 6.22
FOX State of the Union 2013 0.9 2 2.37
tvbythenumbers.com
10:30PM NBC State of the Union 2013 Analysis 1.0 3 4.13
ABC Analysis/Modern Family -R 0.9 3 3.32
CBS Analysis/Mike & Molly -R 0.8 2 4.50

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via press note:
Note coming soon

 

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • http://tvbythenumbers.com Bill Gorman

    Let’s keep politics out of these comments.

    If you want to talk politics, go to the Cable News threads.

  • Michael

    It appears as though that “mess” that NBC is in does not apply to their news department. If people are just magically conditioned to tune into CBS at 9 pm on a Tuesday Night, shouldn’t that apply when all networks are airing the exact same thing? Is it possible that “NCIS Los Angeles” is actually a quality show and that is why people are tuning in? Heck, the only reason more people didn’t watch NCIS/LA is because someone who was kicked out of the military got into some legal trouble in the state of California.

  • Oliver

    @supermentalist

    The ratings column is for 18-49 only.

    Translation: CBS skews old.

  • PurpleDrazi

    @Petar Ivanov – “or still only talent is what is important and make sense?”

    Sorry, I have to laugh at that. Talent is not that important. There are PLENTY of actors out there who survive on looks alone.

    While some improvement has been made to the overall TV landscape in the US, it still has a long way to go in representing minorities.

  • eridapo

    @ Peter Ivanov

    African Americans numbered close to 41.5 Million (or roughly 13.1 percent). Asian Americans numbered closed to 15.5 Million (or roughly 5 percent).

    Yes.. In California the minority population of the state has passed the white population. What will be happening soon is that Latinos will be the largest ethnic group in the state surpassing whites..

    As to your second question… Some claim that network Television is still having problems with portraying the new America. They say what you overwhelming see is Whites having the major roles with your one or two minorities thrown in. This represents a problem because (as some groups claim) the “True” face of America is now roughly 40 percent minority.

    These numbers are also important in the sense that most of the recent criticism directed at Nielsen is that the Nielsen Sample of Households lack enough minority Households to be an accurate sample of what Americans are watching. Based upon the census numbers roughly 35% of the Nielsen sample should be made up of Minority households, but claims have been made that the sample number is nowhere near that high.

  • Ultima

    @Tessa
    If the SotU had been tonight you think the CW would’ve gone ahead with its regular programming?

    Yes. The scheduled the movie for last night well before the date of the SOTU was finalized.

  • Ultima

    @Tessa

    Also, the CW typically programs against the big political events (look at their premieres in the fall).

    The notable exception this year was election night, since they knew multiple affiliates would be preempting them for local coverage anyways.

  • eridapo

    Wrote “35% of the Nielsen sample should be made up of Minority households, but claims have been made that the sample number is nowhere near that high.”

    Should be: “40% of the Nielsen sample should be made up of Minority households, but claims have been made that the sample number is nowhere near that high.”

    The 35% number was just counting Latinos, African Americans, and Asian Americans…

    The 40% includes the former and other minority groups..

  • Joey

    Stfu @ max

  • The Guy

    I always love how NBC usually ranks best 18-49 on these national news events/speeches/debates. It’s about the only way they can get a win for the night minus SNF.

  • Petar Ivanov

    @Let’s keep politics out of these comments.

    Agree, but we want to talk. We need something to talk about today too.

    @ eridapo
    Thanks. One more question(and title question if you know it)
    If one show is without African Americans and latinos are these large groups willing to watch that show or they want to be represent…if such data/info is existing. thanks for info onceagain.

  • Layton

    So when do we get the ratings from CNN, FOX, and MSNBC? I would think they would beat the networks when it comes to stuff like this. I know I watched it on CNN. Usually CNN wins when it comes to national stuff like the election and world events.

  • supermentalist

    @Oliver

    Thank you, that’s true! But the CBS rating is really unbelievable!

  • Joseph A

    I sort of like the Taste , BUT , thinking rater then Spoons they should have had them to use Small Dishes

  • AH

    Alright, does max just refresh this site 24/7 and do nothing else? He’s always the first to post and just posts about his hate for Revenge. I don’t really care about the show (never seen it), but it’s annoying. Can we just somehow ban him or something?

    Also, who else thinks david is just max posting under a different alias.

  • a p garcia

    When it comes to SOTU speech, it is impossible to keep politics out-Bill Gorman.

  • Michael

    I thought Fox was #1 in news. Oh, wait, that’s only in cable. They’re dead last when they have to compete with the networks. Heck, they can’t even snag that coveted “Over 50″ demographic which advertisers, as well as all other networks, claim to ignore.

  • boonies

    What SOTU speech?? I watched Westminster. It was great!! GO BANANA JOE!!! What a cutie!

  • Titanicmovies

    Please stop this revenge hate talk.Don’t u all get tired!!

  • Patrick Ausgewahlt

    This isn’t a political attack or anything. I’ll stress this. But if I were ABC or CBS I would have gone to M&M and MF instead of carrying the oppositions response. The POTUS giving the SOTU is something done annually and is beneficial if done by any president of any party. But the response is just annoying. Always.

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