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TV Ratings Tuesday: 'The Taste' Goes Lower, State of the Union Address Down Across All Networks

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February 13th, 2013

Scoreboard UNI NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 1.6/4 1.4/4 1.3/3 1.2/3 1.0/2 0.5/1
Adults 18-34: Rating/Share 1.4/4 1.0/3 0.9/3 0.8/2 0.9/2 0.5/2
Total Viewers (million) 3.842 5.280 4.425 6.914 2.453 1.534

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Due to the nature of live programming the ratings for The State of the Union Address are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Univision was the number one network in adults 18-49, while CBS won with total viewers.

On ABC, The Taste notched a series low 1.5, down three tenths  from last week's 1.8 adults 18-49 rating .

The State of the Union Address earned a 1.2 on ABC (down two tenths from last year's 1.4) , 1.1 on CBS (down four tenths from last year's 1.5) , 1.6 on NBC (down four tenths from last year's 2.0) and 0.9 on FOX (down eight tenths from last year's 1.7) . Note: national ratings for the State of the Union Address will be sustained by Nielsen as it ran without commercials.

 

Broadcast primetime ratings for February 12, 2013

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS NCIS: Los Angeles -R 1.5 4 9.13
ABC The Taste 1.5 4 4.74
NBC Betty White's Off Their Rockers  -R 1.2 4 5.03
FOX Raising Hope -R 1.1 3 2.70
CW When in Rome -R (8-10PM) 0.5 1 1.53
tvbythenumbers.com
8:30PM NBC Betty White's Off Their Rockers  -R 1.4 4 5.17
FOX New Girl -R 1.1 3 2.46
9:00PM NBC State of the Union 2013 1.6 4 5.79
ABC State of the Union 2013 1.2 3 4.59
CBS State of the Union 2013 1.1 3 6.22
FOX State of the Union 2013 0.9 2 2.37
tvbythenumbers.com
10:30PM NBC State of the Union 2013 Analysis 1.0 3 4.13
ABC Analysis/Modern Family -R 0.9 3 3.32
CBS Analysis/Mike & Molly -R 0.8 2 4.50

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via press note:
Note coming soon

 

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • eridapo

    @Petar Ivanov

    There really isn’t any reliable data to answer your question. The answer you sometimes get varies depending the source and the source’s motivation.

  • Maegan

    Max, I really hope Revenge gets renewed just to piss you off.

  • Joseph

    There are two reasons why Univision’s dominance in Spanish-language TV allows it to sometimes win the night among 18-49’s and 18-34’s:

    (1) Unlike in the English language, there aren’t that many high-profile Spanish-language cable programs or cable networks. Thus, Univision gets a large share of the Spanish-language audience.

    (2) Most Hispanics in the U.S. can trace their ancestry to Mexico, and Univision’s prime-time schedule consists of “novellas” (soap operas that run a set amount of time, like 13 or 26 weeks) produced in Mexico.

    Thus, most Hispanics will culturally feel “at home” watching a Mexican novella.

    And with more Hispanics in this country, and continuing fragmentation in English-language viewing, Univision may well win a full season in the 18-34 demo within the next two years, and might win a full season in the 18-49 demo by the end of this decade.

    BTW, Univision usually wins Friday nights among broadcast networks in the 18-34 demo and often wins on Fridays among the broadcast nets in the 18-49 demo as well.

  • BL

    I wouldn’t be surprised if Betty White’s Reruns were adjusted down because it was preempted in the ATL area. I hope it doesn’t get adjuted down though as it tends to be funny.

  • Ultima

    @AH
    Alright, does max just refresh this site 24/7

    Because ratings are posted at random times and not in a predictable fashion?

    :roll:

  • Oliver

    I’m slightly surprised The CW didn’t take advantage of the SotU address to premiere Cult.

  • Ultima

    @Joseph
    Univision may well win a full season in the 18-34 demo within the next two years

    I love your nonsense. It’s so consistently detached from reality.

  • Joseph

    One reason ratings for the State Of The Union speech were down had to do with the standoff, shootout, and fire in Big Bear Lake, California, during which suspected cop killer Christopher Dorner is believed to have killed himself (at this writing, there is no official word that the dead body found inside the cabin that burned down is in fact that of Dorner).

    I suspect that a number of California TV stations (especially in Los Angeles) may have pre-empted the speech (or run it on a delayed basis) to continue carrying live wall-to-wall news coverage of the shootout and it’s aftermath.

    In fact, Brian Williams noted near the end of NBC’s State Of The Union speech coverage that some California affiliates may only at that time have joined the network after having carried locally-produced coverage of the standoff.

  • Annie Orhan

    @David

    Oh yes, because Scandal would do so much better in Revenge’s slot against all the competition it has had the past two weeks I’m so sick of hearing you and Max spout the same crap every week…

    If the ratings don’t go up this coming week then you can keep tooting that horn but lets wait and see when it doesn’t actually have fierce competition to compete against…

    Hell even OUAT was down very low and that show gets 3.0 or around usually so GTFO…..

  • http://tvbythenumbers.com Bill Gorman

    “There are two reasons why Univision’s dominance in Spanish-language TV allows it to sometimes win the night among 18-49?s and 18-34?s:”

    Bigger reason is they air original programming almost every single weekday year round, no repeats, no summer junk shows.

    So whenever the big English broadcasters don’t air original in season shows they are now often beaten in the younger demos by Univision.

  • Ultima

    @Oliver
    I’m slightly surprised The CW didn’t take advantage of the SotU address to premiere Cult.

    Presumably, they’ve been advertising the 19 February premiere date for a while and didn’t want to move it up without much notice.

  • Ultima

    @Joseph
    I suspect that a number of California TV stations (especially in Los Angeles) may have pre-empted the speech (or run it on a delayed basis) to continue carrying live wall-to-wall news coverage of the shootout and it’s aftermath.

    How would California affiliates not airing a speech from 6:00-7:30pm affect the overnight ratings which measure 8:00-11:00pm?

  • Oliver

    @Ultima

    Sure, especially considering billboards and print advertising, but it seems like such a big opportunity to waste.

    They could have aired an NBC-esque “special preview” last night and then repeated the episode next week at 8 for a two-hour premiere. Best of both worlds.

  • Joe

    Enough with the revenge talk

  • MichaelChickless

    @Joseph: “I suspect that a number of California TV stations (especially in Los Angeles) may have pre-empted the speech (or run it on a delayed basis) to continue carrying live wall-to-wall news coverage of the shootout and it’s aftermath.”

    I think any local preemptions would be reflected in the final ratings, not necessarily in these initial numbers.

  • Craig

    No thats not the case. They are required by law to air the president. Most channels moved the Dorner coverage to sister stations that they own or streamed the coverage on their website.
    I was watching my local CBS which was airing CBS2 in LA then when the SOTU came on they moved the coverage to their CW channel and the LA CBS station moved over to channel 19 which they also own.

  • moraliste

    The basic cable numbers for Tuesday night ought to be interesting …

  • TomJH

    Can someone explain how come NBC is always #1 in Presidential speeches and elections coverage?

  • Meanie

    @Petar

    I think you do have a point w/ if a show doesnt have atleast one latino/african american they are not drawn to the show.

    I think thats why networks/cable know this and they are targeting a specific group and are make a huge profit tartgeting one community. Even now advertisers now are trying harder to target african american & hispanics communities thats why so many networks/cable channels are being made to target them. Because studies have shown espically with AA from Neilson that AA are drawn to tv shows, advertisements, and websites that specifically target them and they feel its speaks directly to them & the same can probably be said for hispanics.

  • eridapo

    @ Joseph..

    In LA all the local stations (and net affiliates)carried the SOTU at 6PM PST (or 9PM EST), so nope.

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