CBS and AXS TV Partner to Enhance Leading Live Events Network Dedicated to Live Music & Pop Culture
via press release:
CBS AND AXS TV PARTNER TO
ENHANCE LEADING LIVE EVENTS NETWORK
DEDICATED TO LIVE MUSIC AND POP CULTURE
February 14, 2013 (LOS ANGELES) – CBS Corporation (NYSE: CBS) announced today that it has partnered with AXS TV, the leading television network dedicated to broadcasting live events from the worlds of music and pop culture. Launched in July 2012, AXS TV is a joint venture among Mark Cuban Companies, AEG, Creative Artists Agency (CAA) and Ryan Seacrest Media, and currently has 38 million subscribers to the service. Originally available in high definition, AXS TV is now also available in a standard definition format.
The announcement was made by Leslie Moonves, President and CEO of CBS Corporation, Tim Leiweke President and CEO of AEG, and Mark Cuban, who will continue to lead the network in his current role as President and CEO of AXS TV. Terms of the transaction are not being disclosed.
The multi-year commitment from CBS provides for promotion and access to content and shoulder programming opportunities, in addition to strategic support.
“CBS is happy to provide AXS TV with live event content as the basis of this partnership,” said Moonves. “This is an innovative way to use our tentpole programming to gain more ownership in the cable network business. AXS TV will now serve as a terrific complement to our existing broadcast television entertainment programming.”
“CBS brings the industry’s best and most respected resources and experience to AXS TV which will accelerate our growth and realization of our vision that, ‘The future of TV is TV,’” commented Cuban.
“It was amazing to see the transformation from HDNet to AXS TV, and now this new partnership with CBS will create a new kind of live entertainment experience for fans,” said Leiweke. “We share Mark’s vision of bringing together the best minds and the best companies in the entertainment space. Nobody does it better than CBS and Les Moonves and I consider him the finest at what he does. Add the power of CBS to ‘the Shark’ – Mark Cuban – and then combine this with AEG and our other partners, and I believe this is not just ‘must see TV,’ it’s ‘can’t miss TV’,” Leiweke added.
About AXS TV
Launched in July 2012 under the vision and stewardship of entrepreneur Mark Cuban, AXS TV is the premier destination for live events, breaking news, and as-they-are-happening trends in the worlds of pop culture, music, fashion, and entertainment.
AXS TV Concerts is the premier source on television for 100% live music. From multi-day festivals to stadium tours to club acts, AXS TV delivers an unparalleled shared experience for fans of all genres. Leveraging the network’s vast landscape, artists expand their reach to live behind-the-scenes moments, live fan Q&As, social media engagement and more unique opportunities specifically for the AXS TV audience. With multiple live concerts weekly, AXS TV is the number one destination for artists and their fans to experience and share a pure live event in the world of music and pop culture. Live LIVE!
With production facilities at AEG’s owned and operated L.A. LIVE (which includes venues such as STAPLES Center, Nokia Theatre L.A. LIVE, Club Nokia and The GRAMMY Museum’s Clive Davis Theater), as well as their access to their worldwide network of the busiest venues of all sizes, AXS TV has the inside track to programming that connects audiences with the complete live experience.
From show creation and development to rehearsals, sound-check and performance and right thru the after-party, AXS TV viewers get an immersive look into their favorite acts touring today from across the globe.
The largest independently owned and operated network, AXS TV was developed by entrepreneur Mark Cuban and General Manager Philip Garvin. The network partners include Mark Cuban, AEG, Ryan Seacrest Media and Creative Artists Agency (CAA). For more information, go to www.axs.tv.