'CBS This Morning' Adds 440,000 Viewers Compared to the Same Week Last Year

Categories: Morning News TV Ratings,Press Releases

Written By

February 14th, 2013

via press release:

CBS THIS MORNING” ADDS +440,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

“CBS THIS MORNING” POSTS YEAR-TO-YEAR RATINGS GAINS IN HOUSEHOLDS (+15%), VIEWERS (+16%), ADULTS 25-54 (+11%), WOMEN 25-54 (+20%) COMPARED TO LAST YEAR

 

            CBS THIS MORNING added +440,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending Feb. 8. CBS THIS MORNING posted year-to-year ratings gains among households, viewers, adults 25-54 and women 25-54 compared to last year. CBS THIS MORNING posted its best households and adults 25-54 deliveries since the week ending Nov. 9, 2012, and posted the Network’s largest audience in the time period since the week ending Feb. 4, 2011.

 

CBS THIS MORNING

Week Ending Feb. 8, 2013                 Week Ending Feb. 10, 2012                 % Change

Households

2.3/08                                                  2.0/07                                                  +15%

 

Viewers

3.12m                                                  2.68m                                                  +16%

 

Adults 25-54

1.0/07                                                  0.9/06                                                  +11%

 

Women 25-54

1.2/07                                                  1.0/06                                                  +20%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

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  • Carl Dura n

    I really enjoy the show from 7:00 to 8:00 AM, then Gayle King appears.Her attempts at wit (thank you very much)are just as ignorant as she is.How CBS canned Erica Hill and saved her tells me a race card is being played.Charlie and Nora hold up their ends just fine.CBS has the beginning of a great product. Grow a set and do what needs to be done.Meanwhile,I’ll just keep changing over to the local Denver station,COWARDS!!!

  • robert

    After years of being terrible, CBS this morning is becoming good.

  • spikedance

    Bring back Lonnie Quinn!!

  • Laura

    I agree…PLEASE BRING BACK LONNIE QUINN!! He really brightens up the show. Why would CBS let him go???? We want Lonnie back!!

  • Kathy

    Gayle is really annoying. Charlie called himself a baby boomer this morning. He isn’t. He’s about 6 years to old. I find the way he gushes over Norah increasingly annoying. But this show is better than either Today or GMA.

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